Digital B2B Marketing

OCTOBER 11, 2011

Although it may be a key way to develop relationships, educate or nurture, marketing automation will not be labeled “King” Customer Evangelists. A focus on developing relationships builds on the strides marketers have made with content marketing while expanding the horizon and focusing more clearly on the ultimate benefit.

Marketing Automation Services 100

Marketing Automation Services Differentiation Content Paid Search Agency 100

Digital B2B Marketing

AUGUST 16, 2011

If Twitter is not working for communication, it is not a problem with Twitter. As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of human behavior on display. I work with B2B clients on media and integrated marketing programs. What Will Normal Be? About Eric Wittlake.

Twitter 100

Twitter Social Media Google Advertising Channels 100

Digital B2B Marketing

MAY 17, 2012

(emphasis added) Developing Real Leads These are not leads. The work is turning contacts into real leads. Developing leads from these contacts requires three additional steps. Summary Turning contacts into leads is hard work. They are marketing contacts or campaign responders with no defined need, authority or intent.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 100

Digital B2B Marketing

SEPTEMBER 18, 2012

Well timed, it arrives as she sits down in the office to check personal email before the real work day begins. The experience outlined requires just three data sources; two of them are available today, the last one is being developed. They are developed based on the pages you visit and the forms you fill out.

Planning 100

Planning DemandBase Aggregators Ethics 100

Digital B2B Marketing

NOVEMBER 10, 2011

From there, you can begin to develop your strategy and plan. These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. What other key discovery questions would you add?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

From there, you can begin to develop your strategy and plan. These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. What other key discovery questions would you add?

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

JULY 26, 2011

I enjoy working through conceptual problems and tend to digress to the theoretical. I believe social media should be about being social and developing relationships. Because we don’t develop relationships by just broadcasting. I work with B2B clients on media and integrated marketing programs. I’m a thinker.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

NOVEMBER 29, 2012

Yes, these devices will deliver new conveniences and improve the way we work in both our personal and professional lives. A Facebook message will be sent to your webmaster, hosting provider and IT manager when your website is loading slowly. A jet engine will share an oil pressure alert with a team of engineers.

Work Management 100

Work Management Marketing Management Social Networks Social Media 100

Digital B2B Marketing

OCTOBER 18, 2012

Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. It is often far easier to define the criteria for a target list than to develop the target list. Demandbase has a database of company information that can be used to develop lists based on your criteria.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

DECEMBER 11, 2012

Content marketing provides the information buyers need to determine the type of solution they need, develop internal support for a change, create a short list of providers and address objections , all while positioning your company as a trusted resource. The Buyer’s System Works Today Your prospect’s business works without you.

Buy 100

Buy B2B Marketing Work Management Content Marketing 100

Digital B2B Marketing

AUGUST 22, 2013

Developing personas is one of the first steps recommended by many B2B marketers. Unfortunately, many B2B marketers are working with personas that do more harm than good. And prospects that work with your competitors don’t go through their day terrified, while your customers sit on cloud nine popping bonbons all day.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100

Digital B2B Marketing

JUNE 9, 2011

Customer relationships are developed, nurtured and maintained and cannot be treated as business assets. Meet your customers’ business needs, exceed their expectations and develop the relationships that deliver long-term customer value. I work with B2B clients on media and integrated marketing programs. You Serve Customers.

Twitter 100

Twitter Analysis Analytics B2B Marketing 100

Digital B2B Marketing

MAY 13, 2014

How Mute Works on Twitter. Unfortunately, others see this possibility as a positive development. You share my content, I’ll share yours! As long as you support my vanity metrics, I’ll keep supporting yours! Together we’ll become the next ninja gurus! If you missed the announcement, mute lets you silence a user.

Twitter 100

Twitter CAN-SPAM Paid Search Agency Work Management 100

Digital B2B Marketing

APRIL 9, 2013

Banner ads work. Banner ads don’t work. However, as online publishers develop new “higher impact” online ads, recently published results should serve as a warning to both publishers and advertisers:: Don’t allow ads to come between your audience and the content they are looking for.

Ads 100

Ads Banner Ads Banners Effectiveness 100

Digital B2B Marketing

APRIL 2, 2013

In short, they get the benefit of much of the work your other marketing efforts did. The conclusions are true because of the system marketers are working within. The solution isn’t simple. Measure the impact of your overall marketing mix using sophisticated statistical models.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

MARCH 5, 2013

You will still need to deliver leads, but as you work towards your additional goals, you will develop a stronger competitive position that is less dependent lead generation. Do you see B2B marketers get caught in the lead generation trap, striving to deliver more volume to support growth every year?

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

JUNE 28, 2011

As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. Don’t ignore the return on the social side in your social media planning and the long-term return of developing valuable new relationships. Social media has both social and media elements.

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

JANUARY 3, 2012

They have a clear vision for why their approach should work and they continue to evolve their approach in order to achieve their vision. However, you can learn from their successes and mistakes and develop your own vision by focusing on how your marketing will uniquely meet the needs of your audience.

Planning 100

Planning Paid Search Agency Mobile Marketing Marketing & Strategy 100

Digital B2B Marketing

APRIL 4, 2013

The only thing you can rely on is your own understanding and knowledge, developed through your own investigation and experience. Does it really work as advertised when you dig below the surface? Yes, everything. Everyone has a bias. Everyone applies their own spin. Everyone has something to sell. But is it right for you?

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

JULY 17, 2013

You still develop an annual campaign schedule every fall. You talk to friends about your work and only slowly realize they have no idea what you are talking about. Really folks?). You believe your brand is what you tell people it is. You know most people appreciate your marketing emails.

Planning 100

Planning Banner Ads Banners Ad Exchange 100

Digital B2B Marketing

OCTOBER 15, 2013

Alternatively, check out the work BlitzMetrics is doing for some B2B marketers. On sites like Reddit and StumbleUpon, your traditional content may be unwelcome and your form simply won’t work. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. StumbleUpon Paid Discovery.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JANUARY 31, 2012

Products that are released before they are fully tested, if sold, undermine the trust sales has developed with your customers. Ardath Albee’s ( @ardath421 ) post What Happens When Inbound Marketing Works illustrates this nicely. The end result is an unhappy customer and a broken sales relationship. Finally, start your marketing.

Business 100

Business B2B Sales Paid Search Agency Startups 100

Digital B2B Marketing

JULY 24, 2012

The investments you have made in building your marketing database, creating content, and developing a nurture program carefully mapped to the buyer’s journey does nothing if your communication doesn’t get through. In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical.

B2B Marketing 100

B2B Marketing Doubleclick Planning B2B 100

Digital B2B Marketing

AUGUST 2, 2011

They need to be addressed before a successful strategic plan can be developed. I work with B2B clients on media and integrated marketing programs. If these barriers exist in your organization, they are effectively decisions that have already been made against strategic planning. What are the most significant challenges?

Barriers 100

Barriers Planning B2B Marketing B2B 100

Digital B2B Marketing

JANUARY 19, 2012

How “Google, Plus Your World” Works: A Brief Summary Google, Plus Your World adds search results from your circles to Google’s traditional search results. Brand pages for SEO benefit have three key challenges: Developing an audience. The problem is, Google+ Brand Pages are not the ticket to SEO success.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

NOVEMBER 6, 2012

However, marketing automation works with identified audiences only and can completely miss today’s self-directed buyer. It is time for marketers to get back to developing a marketing strategy and creating demand instead of capturing contacts.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Digital B2B Marketing

JUNE 14, 2011

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. 38% work in the marketing and advertising industry. I work with B2B clients on media and integrated marketing programs.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

FEBRUARY 4, 2012

As the Media Director working with a number of technology marketers at a B2B agency, Babcock & Jenkins , I have seen this evolution first hand over the last four years. Sponsorships are built around the development of new research or content and are sold in part on their ability to deliver leads.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

AUGUST 11, 2011

You must develop a relationship or provide unique value. I work with B2B clients on media and integrated marketing programs. Your audience holds the power to block all future communications at any time, and this raises the bar for communications. Be Uniquely Valuable. Being valuable to an audience is a challenge. About Eric Wittlake.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

JULY 6, 2011

Amazon and other cloud-based providers have upended traditional hosting and development models, allowing companies to add and remove traditional infrastructure resources as needed. I work with B2B clients on media and integrated marketing programs. Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

MAY 1, 2012

Crowdsourcing Content Develop content that includes, in part, quotes and perspective from a range of individuals in your market. Your inbound marketing program will rely on traffic sources beyond search, use this ramp up time to ensure your program will work across your target social media channels as well.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Accept the product development lead’s invitation to join the technology review meeting. I work with B2B clients on media and integrated marketing programs. Just like Choose Your Own Adventure books include big (ten year old) decisions, the choices you provide must be significantly different. About Eric Wittlake. Filed under:

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

JUNE 29, 2011

Establish a governance model to support ongoing standards development, manage change and ensure compliance. But standardizing on metrics that work for everyone will just create another click rate, a metric whose only value is its standardization and that does not represent a meaningful measurement for anyone. About Eric Wittlake.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

JUNE 23, 2011

Develop Your Own Audience. I work with B2B clients on media and integrated marketing programs. Your content was designed to benefit your audience and position your company favorably. If it is not easy to get information from you, your audience will get it from someone else. Your audience is far more valuable than you realize.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

JULY 28, 2011

Unfortunately, this approach doesn’t work with social media today. Social media measurement continues to develop, but the continued reliance on clickstream and social monitoring generates mountains of data without getting to real incremental business impact. I work with B2B clients on media and integrated marketing programs.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JULY 14, 2011

Advertising develops messages that claim a thought leadership position, but it is not backed up by the company’s activities. I work with B2B clients on media and integrated marketing programs. Company 3 has undermined their potential by focusing their communication on creating a position they do not defend. About Eric Wittlake.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

JUNE 30, 2011

It is an engaged audience, not one with artificial bulk developed with Like campaigns or using tools like TweetAdder. I work with B2B clients on media and integrated marketing programs. Similarly, social media allowed to grow organically produces a stronger and more valuable community. Organic Leaves the Soil In Better Condition.

Social Media 100

Social Media Organization Terms and Conditions Media 100