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Writing on the Web

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The ABC’s of Great Blogging: Be Original and Offer Insight

Writing on the Web

If you’re a coach, consultant, or service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

Rules 100
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Is Your Content Writing Appealing to Thinkers AND Feelers?

Writing on the Web

Based on this, Isabel Briggs Myers, and her mother, Katharine Briggs, developed a personality inventory (Myers-Briggs Personality Inventory). Many professionals use this tool to help match their communication styles to other preferences. Two judging functions: Thinking and Feeling.

Content 100
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Expert Ebooks: More Ways Ebook Writing Goes Wrong

Writing on the Web

If you’re a professional who’s been helping clients for decades, you know a lot and you know what works. But here’s the thing about successfully writing an expert ebook that resonates with readers: they will download and read your ebook if it will help them understand and fix one of their problems.

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Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news: “It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”. Sign up to receive BizBook Nuggets.

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4 Reasons to Publish on a LinkedIn Blog

Writing on the Web

The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. Let’s say, for instance, you are a career coach or a leadership development consultant. Here is your chance to show your expertise in your professional life and without character restrictions!

Linkedin 100
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Content Marketing Writers: How’s Your Cognitive Fitness?

Writing on the Web

Develop reasonable conclusions and plans. Cognitive fitness can be developed by formal education, being actively mentally engaged in life, continuing to learn, and exercises designed to challenge cognitive skills. It is evident in an ability to: Assimilate information. Apply rules of logic. Comprehend relationships. Detect patterns.

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Social Business Success Starts at the Top

Writing on the Web

Use of social media is not the only way CEOs and other executives can help their business compete in the increasingly digital economy. The report suggests that some experimentation is needed before a company can develop a social media game plan. And then there’s this…. Companies perform better all-around with the aid of social media.

Business 100