Trending Sources

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. 2.) Provide thought leadership in support of business development initiatives. Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process.

AG Salesworks Launches Sales Development Certification Program

Sales Prospecting Perspectives

The AG Salesworks brand represents predictable, efficient, positive, and impactful sales development. December 17, 2015 – AG Salesworks , the industry’s first sales development certification offering designed to better serve and educate sales development professionals, today announced the availability of its training curriculum. Marlborough, Mass. About AG Salesworks.

11 Top Tips For Developing YouTube Influencers

Act-On

So instead of paying a YouTuber to read some short script that says how amazing your products are, instead have them help the customer by teaching them how to use it. Thus marketing automation helps make visible the attract process that begins the customer funnel. And the process has established best practices which can be repeated for ongoing success. Long-Tail Discoverability.

How to Develop an Effective Naming Architecture

CMO Essentials

Organizations most frequently need to develop a naming architecture when they are newly formed or have merged with another organization and need to clearly present a new or combined set of capabilities and offerings. There are typically four steps to developing a simple and effective naming architecture: 1. Portfolio modeling. Name selection criteria. Naming frameworks.

Content Marketing Playbook: Strategy and Roadmap

is developing. In concert, GE has developed an active, devoted following on nearly every social channel—from. cultivated every internal asset that could help them. outside help when needed. In this play- book, we’re going to examine how you can start plan- ning your content strategy to develop a content road- map that will set your company up for future results.

5 SEO Best Practices for Content Development

Salesfusion

We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. To start, you should develop a list of keywords that are relevant to your content. The post 5 SEO Best Practices for Content Development appeared first on Salesfusion.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.  At the core of the problem is the simple fact that marketers are having a hard time getting what makes buyers happy and satisfied. coaching by Gilbert Bages. Respond with content and media that fits into the new world of digital commerce.

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. When do certain tools that help with segmenting or automating emails and serving ads become necessary? There’s a lot out there, which is why it’s helpful to consider the typology of martech stacks.

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. As your product develops and the industry matures, you may find that your personas need updating. Developing Persona Profiles. Identifying Marketing Personas.

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. NEEDS DEVELOP. and triggers, which will help inspire different content types and formats that can be.

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

Developing a comprehensive Demand Generation Strategy is not a simple task.  The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. Customers buy your product because they are facing a unique set of challenges that they have decided you are best suited to help them overcome. Product-centric planning-.

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Whether they''re Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process. Observe their calls and help make them better. What are your best B2B sales tips for building a sales development team? Do the math. Build a process. How often?

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.

5 Best Productivity Tips to Maximize Sales Development Reps' Time

Sales Prospecting Perspectives

As sales development reps, our time is precious. Planning out your day as a sales development representative is a must, especially if you are working on multiple projects. In today’s world, calendars are easily accessible on your computer, smartphones, and tablets, and this is something sales development reps should use to their advantage. Lay out your day; have a plan.

3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Developing the right kind of training materials (well-done and engaging) is essential in helping others understand and connect with your messages. Seriously.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

mentality, developing a nuanced content studio that. Would spending more money help? tools can help companies maximize their efficiency. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. Results and Analysis V. Conclusion 4 6 7 8 27 Table of.

How Kele Developed a Personalized Email Strategy

It's All About Revenue

Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. It’s time to develop an email strategy that will resonate with each customer. Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system. Email marketing

11 Helpful Resources for Improving Your Business Skills

Hubspot

Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. 1) A Mentor With Business Experience. Having a career mentor (or a few career mentors) with business experience is a crucial part of your professional development. Business Professional Development Daily TOFUMy last tip here?

Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

In a competitive professional services landscape, developing solid differentiators is the bedrock of your marketing strategy. To find more information about how research can help grow your firm, download our free Professional Services Guide to Research below. A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd.

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. Can an email stats report be boring? Certainly.

Email 73

Staffing and Launching Your Content Marketing Program

to execute a content marketing program, developed. to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. All rights reserved.

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. This is a great help in cutting down on email. So, in addition to another organization tool, it's really helpful to organize your email account in a way that makes it easy to find and sort through those emails. The Best Note-Taking Tools. 1) Evernote.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes  Webmaster Guidelines   to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. time on page.

Help 67

New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category.  Companies such as InsideView and Leadspace are developing solutions in this area. Photo credit: Wikipedia.

Taking a digital first approach to brand development: 3 key considerations

CMO Essentials

This objective, of course, is easier for large scale brands that have the budget to hire designers and developers to ensure their site is mobile optimized. How the app lives and moves helps to reinforce the Facebook experience and define the company’s identity. The post Taking a digital first approach to brand development: 3 key considerations appeared first on CMO Essentials.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. Look for.

Networking Doesn’t Just Develop Your Career: It Develops You!

Synecore

The help in particular may be in the form of job offers, introductions to people relevant to your goals, or advice and mentoring. Regardless of your motivations for attending a networking event, you need to go into it genuinely wanting to give help to others. It''s a continued development of yourself within your field! It’s not what you know; it’s who you know. At the Event.

The H.E.L.P. Method For Writing Business Content

It's All About Revenue

As a former corporate blog editor, my personal priority was to ensure that the content supported our audience’s education and professional development, and offered information that would empower them to do their jobs better. Content should foster helpfulness and facilitate improvement. After all, we get by “ with a little help from our friends.” Engaging ?

How AG's Sales Development Managers Motivate Reps in February [Part 2]

Sales Prospecting Perspectives

And even though you may keep your offices heated at a level that stimulates sales productivity, the constant snowfall and bitingly cold temperatures outside can affect your sales development team’s productivity if you''re not keeping a close eye on your team. Read on to learn how our sales development teams creatively motivate their reps to exceed expectations this month!

3 Soft Selling Skills I See In My Best Sales Development Reps

Sales Prospecting Perspectives

Once you''ve been able to do so, assuming there is a fit, it should be up to you to find the appropriate timing to let them know how your product can help. Sales development reps at times don''t take into consideration that they are interrupting a prospect''s day. And they definitely like to be heard. Here are 3 soft selling skills that I''ve seen in my best reps over the years.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. Look for.

5 Reasons Not to Build Your Sales Development Team One Rep at a Time

Sales Prospecting Perspectives

Sales development reps, you''ve all heard it. If your company has a sales development team, you know that one of the few things that helps these sales reps get through the day is knowing that the person sitting next to them is dealing with the same challenges. Multiple reps can help set the bar. How are you building your sales development team?

6 Marketing Reports Used To Develop Competitive Advantage

bizible

We’ll explain why they help marketers make better decisions and why they are so important to demand generation. good marketing report helps you make decisions. The process starts with choosing metrics, developing analytics, getting insights and then making decisions. They also help you give credit to the teams responsible for generating TOFU pipeline. Scary. The result?

3 Developments that are Sabotaging the Social Media Movement

grow - Practical Marketing Solutions

When I think I’m going a bit overboard I can’t help but notice some disturbing signs – starting with … The Selling Out of Social Media. Social provides amazing tools for this collaboration and we should be taking the lead in developing and implementing them. As social strategists we should take the lead on helping businesses infuse their products with the ‘wow’ factor.

How to Be Happier: Tips for Developing an Optimistic Outlook on Life [Infographic]

Hubspot

In fact, Happify put together the following infographic to bring to light some helpful tips and tricks for becoming more optimistic -- both personally and professionally. Productivity Professional Development Daily IGSSFor positive folks, it's easy to tune out negative news, embrace life, and welcome new social connections. Sure is. Check it out.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. great example is Moz’s Web Developer’s SEO. With marketing now responsible for helping to nurture and. Look for.

Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation Blog

James shared some of Sophos’ user feedback that he really took to heart during his presentation at Optimization Summit 2013. “I really wanted our website to be something that would help them in their purchasing decisions,” James explained. Some of the information he gathered to help him understand where to focus was: Feedback from Sales. Step #1. Identify your goals. Step #2. Step #3.

11 Helpful Tips for Becoming a Better Networker [Infographic]

Hubspot

Hiring Professional Development DailyThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. My freshman year of college, I had a roommate who participated in an internship program in Washington, D.C. At the end of the internship, the students in the program attended a networking event with alumni in the city.

How to Hire a Designer to Help With Content Marketing

Act-On

You can write a really fabulous eBook, but if it’s not well laid out and there are no images to help tell the story, your intended reader might pick your competitor’s colorful infographic instead. You might want to keep doing it.But if you’re not loving it, or it’s taking too much time, or you’ve got other, more pressing things to do, it’s probably time to hire design help. Unlikely.$50

Informing Content Strategy with Buyer Persona Development

Tony Zambito

  Buyer persona development is a methodology for informing strategy.    Buyer research insight : buyer persona development, done via sound qualitative means, can reveal illuminating insight into what buyers are actually researching for in the buying process.  Image by Krista76 via Flickr.     Related articles.