Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Leverage social media: Social media can give your pre-show campaigns a much-needed boost. Invest in an eye-catching booth design. Don’t get lost in the crowd.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management. Social Media Marketing Strategy FAQ: 1. But how do you make the most of it?

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Binary Demand

MARCH 26, 2024

It is a tactic designed to send personalized messages to consumers by assessing their online activities. In this article Overview Definition Buyer intent & content format Importance Intent-based marketing tips Benefits Conclusion [ps2id id=’definition’ target=”/]What is Intent-based Marketing, and How Does it Work?

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ). Leverage social media: Social media can give your pre-show campaigns a much-needed boost. However, it’s important that you create and stick to a strategic social media plan.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. All webcasts were recorded for both audio and video. Talk to a customer!

Webcast 100

Webcast Work Management Marketing Management Content 100

Chris Koch

JANUARY 15, 2010

We wrote about the typical concerns of a C-level executive, such as strategy, leadership, organizational design, and change management. He swung his expanded briefcase up onto the table, pulled out a media kit bulging with press releases about speeds and feeds and plunked it down on the table in front of me. Bibles, vacuums, and boxes.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Writing on the Web

AUGUST 2, 2011

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Designed to persuade a defined group of readers. Not sure how to format and design. Short answer: a landing page.

Landing Pages 100

Landing Pages Advertorials Webcast Thought Leadership 100

Everything Technology Marketing

JANUARY 31, 2012

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

EveryoneSocial

AUGUST 13, 2018

Majority of these articles promote, but all are also designed to educate and guide best practice thinking on critical issues in the space of digital marketing. Many speak and present through webinars, webcasts, or broadcast programs. Many are involved in the major social media programs. He is seen as a go-to leader in marketing.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Buzz Marketing for Technology

JULY 24, 2008

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. Live Webcast. Watch the live Webcast* during the discussion on June 11. Watch the live Webcast* during the discussion on June 11. Submit Your Questions Now.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). Social Media Marketing Tips for Event Planners. We tried to tackle every aspect of event marketing.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

ClearVoice

AUGUST 3, 2021

Journalists are often recognized for their achievements in reporting through award programs that honor the best practices of media organizations. The AHCJ offers journalists access to medical journal resources and a variety of conferences, webcasts, and workshops to help journalists understand the healthcare industry. .

Organization 104

Organization Press Ethics Thought Leadership 104

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Content4Demand

APRIL 2, 2020

The session was packed with smart tips, insights and strategies to consider when you’re planning, promoting and executing digital events designed to deliver lasting value long after the event itself. In a digital environment, you can design an experience that offers alternatives for those whose attention is waning.

Planning 52

Planning Top of Funnel Digital Marketing Funnels Peer-to-peer 52

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Why Organizations Must Rebalance.”

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Webbiquity

NOVEMBER 20, 2023

Here are some of the best Cyber Week deals, across SEO, social media, email marketing, and other task areas. Graphic Design Icons8 Score some incredible savings on icons, illustrations, music clips, and editing tools. Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform.

Enterprise Management 200

Enterprise Management Marketing Management Budget Programs Software 200

Wondering Out Loud

FEBRUARY 1, 2010

A couple of posts ago I discussed bringing traditional and social media tactics together in marketing campaigns. First, I’ve been marrying traditional and social to drive sales leads for a number of years all while being told – here’s the second reason – that social media and marketing do not mix. Big mistake.

SME 40

SME Webcast Telemarketing Paid Search Agency 40

The Effective Marketer

AUGUST 25, 2009

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Rehearse 5.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Sales Engine

JANUARY 25, 2016

I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. Media math is different. In media math, 100% of the companies in your market are either in buying mode or they’re not. It’s just that the math is bad.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Everything Technology Marketing

JANUARY 1, 2011

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Hubspot

MARCH 6, 2019

In a sense, it takes a marketing strategy -- its messaging, design, and target audience -- and optimizes it for delivery through a smartphone or tablet. This " responsive design " allows users to reveal buttons, text, and webpages within the website they might not be able to see on a mobile screen had it not been optimized correctly.

Mobile Marketing 78

Mobile Marketing SMS Work Management Paid Search Agency 78

Industrial Marketing Today

APRIL 2, 2012

In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing. Does your design communicate the information clearly? Filling the top of the funnel with interested readers is one of the key objectives of content marketing.

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

Webbiquity

OCTOBER 6, 2020

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. You can find the full webcast replay here. Be active on social media, especially Facebook and Instagram.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

The Effective Marketer

MAY 25, 2009

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

The ROI Guy

DECEMBER 10, 2011

Results indicate a continued and decided crisis in confidence with content marketing, with close to half of marketers indicating that some of the most popular tactics are perceived as less effective or ineffective, including social media (50%), articles (49%), microsites (44%), and blogs(42%). Why the proposed solution?

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Adobe Experience Cloud Blog

JANUARY 11, 2010

Discover how to make the most of marketing tools such as marketing automation and CRM, as well as how to use social media to maximize demand generation. Angel of webcasting company Sonic Foundry, is designed for marketers who work with complex demand generation programs. Small B2B Team?

Webinar Metrics 48

Webinar Metrics Enterprise Management B2B Marketing Budget Programs 48

NuSpark Consulting

JULY 15, 2011

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Now we get to social media. Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales. Objectives.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Our Marketing approach is designed with the following objectives: Increase your top-of-mind awareness towards key target audiences. Now we get to social media. Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales. Objectives.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

markempa

DECEMBER 6, 2006

Another useful post on the same subject by contributing writer (and Web designer) Sarah Lewis for Debbie Weils WordBiz Report on " How and Why to Combine an E-newsletter and a Blog." " Try combining your email newsletter with your blog. Link: Anything Goes Marketing: Where do Your Email Newsletters go? Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Online Marketing Institute

APRIL 4, 2011

Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

markempa

FEBRUARY 28, 2007

" Jure also quotes David Kelley , one of the most visible product designers in the world, especially in the world of high technology. Kelly is founder of IDEO , Americas largest independent product design and development firm. I think Kellys viewpoint goes well beyond design. A creative designer has an idea a minute.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120