Wondering Out Loud

FEBRUARY 1, 2010

A couple of posts ago I discussed bringing traditional and social media tactics together in marketing campaigns. First, I’ve been marrying traditional and social to drive sales leads for a number of years all while being told – here’s the second reason – that social media and marketing do not mix. Big mistake.

SME 40

SME Webcast Telemarketing Paid Search Agency 40

markempa

DECEMBER 6, 2006

Another useful post on the same subject by contributing writer (and Web designer) Sarah Lewis for Debbie Weils WordBiz Report on " How and Why to Combine an E-newsletter and a Blog." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Try combining your email newsletter with your blog.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

FEBRUARY 28, 2007

" Jure also quotes David Kelley , one of the most visible product designers in the world, especially in the world of high technology. Kelly is founder of IDEO , Americas largest independent product design and development firm. I think Kellys viewpoint goes well beyond design. A creative designer has an idea a minute.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 13, 2006

Your content should be specifically designed to help support and pull your potential customer through each stage of their buying process. They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

APRIL 18, 2007

Start by understanding your lead generation requirements and design a suitable process to support it and insert the software into the process where it will be most effective and actually used. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

APRIL 3, 2005

What are the essentials of great landing page design? What are the essentials of great landing page design? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I interviewed Anne Holland on how marketers can improve their landing page conversion rates and attract more sales leads.

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120