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Email Critique: Oracle/Eloqua Webcast Invite Needs Help

The Point

What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing. Neither the headline, subhead, nor the title of the event itself provide any kind of specific, credible idea of what I would gain from attending the Webcast. Let me count the ways: 1.

Webcast 100
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The 22 Best Virtual Event Platforms

Webbiquity

That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote. Total reviews: 28. Pricing: contact vendor.

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Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. I don’t really know this is a Webcast until I read the body copy, and even then it’s not entirely clear what I’m being asked to do.

Webcast 100
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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

Moqups is a design-centered project management web app that helps you create and collaborate in real-time on wireframes, mockups, diagrams and prototypes. This online design platform helps creative teams design, plan, prototype, and collaborate on designs. Webinar & Webcasting Tools. The Dates: November 22-26.

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. Welcome Leads Through Webcasts. Hosting an upcoming webcast? Flixel is one company that designs stunning cinemagraphs that are worth looking into.

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Virtual Event Marketing: How Content Generates Buzz and Leads

Content Standard

You won’t need a very extensive solution for one-off webinars or webcasts, and in fact you may already have one solution in place for streaming smaller online events. With that in mind, design your own promotional email sequences to include a variety of touchpoints with each segment. Webcasts featuring Q&A sessions (264%).

Buzz 98
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8 Simple Steps to Prep Your Webinar Funnel for Sales

Zoominfo

Consider this: In 2019, ON24 surveyed its webcasting platform users. To create a killer marketing landing page , keep the design simple and the copy concise. A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar.