Remove BtoB Remove Design Remove Media Remove Webcast
article thumbnail

B2B Lead Generation Blog: Where do Your Email Newsletters go?

markempa

Another useful post on the same subject by contributing writer (and Web designer) Sarah Lewis for Debbie Weils WordBiz Report on " How and Why to Combine an E-newsletter and a Blog." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Try combining your email newsletter with your blog.

article thumbnail

B2B Lead Generation Blog: On giving away ideas

markempa

" Jure also quotes David Kelley , one of the most visible product designers in the world, especially in the world of high technology. Kelly is founder of IDEO , Americas largest independent product design and development firm. I think Kellys viewpoint goes well beyond design. A creative designer has an idea a minute.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results

markempa

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

article thumbnail

B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions

markempa

Your content should be specifically designed to help support and pull your potential customer through each stage of their buying process. They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions.

article thumbnail

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

Start by understanding your lead generation requirements and design a suitable process to support it and insert the software into the process where it will be most effective and actually used. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

article thumbnail

B2B Lead Generation Blog: Podcast: Landing Pages for Lead Generation

markempa

What are the essentials of great landing page design? What are the essentials of great landing page design? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I interviewed Anne Holland on how marketers can improve their landing page conversion rates and attract more sales leads.

article thumbnail

B2B Lead Generation Blog: B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards

markempa

Is there a feeling of intimacy that may be missing from mainstream media? #2. Usability & design: Is the typeface easy to read? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Please take the following 5 factors into consideration for your ratings. #1. Can you find links to archives?