SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. They rely on research to understand economic and industry trends.

Marketing AI 229

Marketing AI Practices Lead Ranking Tips 229

The Point

APRIL 5, 2011

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. I have some ways we do primary research to share.

Research 98

Research B2B Marketing Tips B2B 98

Webbiquity

FEBRUARY 17, 2022

There’s nothing wrong with asking for help, particularly if you have a small marketing staff or lack expertise in specific areas, such as graphic design or SEO. Agency professionals and consultants usually focus on how to attract specific audiences, and it makes life easier to have a team with this insider knowledge on your side.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

Marketing Insider Group

MAY 14, 2024

Behavior: Engagement with nonprofits, use of social media platforms, and other known actions To better understand your target audience, conduct surveys and focus groups. Email marketing platforms: Design newsletters, automate campaigns, and segment communications. Psychographic: Values, beliefs, interests, lifestyles, etc.

Planning 215

Planning Event Marketing Marketing Plans Work Management 215

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Martech

OCTOBER 17, 2022

Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Dig deeper: You need a market research mind-set.

Focus Group 137

Focus Group Research Sample Ad Frequency 137

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 75

Research Buyer Personas Focus Group Customer Satisfaction 75

Hubspot

JUNE 14, 2018

To understand what human-centered design is, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days -- they need to get off their phones. Let’s design a crossword-puzzle board game for teenagers -- they’d welcome the opportunity to get offline.”.

Design 98

Design Examples Product Customer Surveys 98

Albacross

JUNE 5, 2019

Doing a thorough research of the market can help you come up with better products and services, decide the pricing plan, and come up with marketing strategies that can help boost your revenue. Before we take a look at the various market research techniques, let us understand what is market research and what are its benefits in brief.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Content Standard

MAY 10, 2019

To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data. But the results are worth the pursuit, as they will help you focus on and achieve the ultimate end goal: a better customer experience.

Buyer Personas 101

Buyer Personas Design Ad Building A/B testing 101

Vision Edge Marketing

JUNE 16, 2020

There are various ways to unearth these pain points, like conducting customer research, to help select which are most relevant and compelling for each segment we intend to pursue. Research helps us discover pain points that are financial, such as the need for reducing costs or lowering total cost of ownership.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

Sprout Social

MARCH 1, 2023

That foundational knowledge is the basis of product design and research. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups.

Product 91

Product Focus Group Social Media Advertising Agencies 91

Contify

OCTOBER 19, 2020

In our experience, effective competitive intelligence integrates information from both primary research and secondary monitoring. Result-oriented competitive intelligence teams discover these signals from secondary monitoring and then validate their credibility using primary research. Information from Primary Research.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Hinge Marketing

JUNE 19, 2017

The answer lies in brand research. Let’s explore some of the most common questions about brand research and how it can help firms get ahead. What is Brand Research? Brand research can also help you understand the characteristics that truly set you apart from the competition in the eyes of your prospective clients.

Research 75

Research Work Management Marketing Management Brand Identity 75

Martech

JULY 13, 2023

Lyro is designed to provide hyper-personalized customer support like a human agent would, but without hiring costs. Mercury Analytics , a research platform, now has MercuryAI driven by OpenAI. The new feature summarizes open-end verbatim responses, focus group data, and in-depth interviews (IDIs) in a variety of ways.

Paid Search Agency 91

Paid Search Agency Product Urgency Marketing Enterprise Management 91

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 11.

Social Media 108

Social Media Template Work Management Marketing Management 108

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Furthermore, deciphering consumer behaviors through research sheds light on what drives purchasing decisions, enabling businesses to tailor their products or services to meet customer needs effectively.

Business 114

Business Analysis Work Management Forecasting 114

ClearVoice

JANUARY 11, 2024

A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. Crafting marketing campaigns designed around your target audience helps deliver personalized marketing to build those relationships with your audience. What do they do for a living?

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. But I digress.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Hubspot

MARCH 27, 2023

Conduct market research After defining your target audience, it's time to conduct market research to better understand them and meet your buyers where they are. But, it can’t just be any website — it has to be one that has a user-friendly design and is optimized to convert. The website must also be able to accept payments.

Service 87

Service Purchase Intent Landing Pages Psychographics 87

ClearVoice

JUNE 23, 2020

A survey panel is a group of people you have access to who can fill in your survey and help you find the answers to your business questions. Leveraging a pre-existing survey panel is important as it allows you to do more research, gain insights faster, and get higher response rates. What is the purpose of focus groups?

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Stevens & Tate

APRIL 18, 2024

The Role of Automation in Senior Living Marketing Modern marketing automation provides a variety of tools designed to enhance efficiency and efficacy in reaching potential clients. Mobile Optimization : With an increasing number of users accessing information via smartphones, a mobile-friendly design is indispensable.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Vision Edge Marketing

JUNE 6, 2023

Why Customer Experience is the Best Growth Driver Several studies reveal the financial impact of CX on growth and profitability: A study by Forrester Research found “revenue growth through increased retention and enrichment makes up more than 90% of the top-line impact from improving CX.” “The Gather and use customer feedback.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

Sprout Social

JUNE 23, 2021

No need for research, testing or iteration—let’s just do this! Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world.

Differentiation 93

Differentiation Social Media Media Aggregators 93

Biznology

OCTOBER 25, 2021

The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data. Traditional market research is just too slow, and the world is moving faster than ever.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

ClearVoice

MAY 29, 2023

These characters are created based on research, data, and insights from actual customers. Software designer and technology consultant Alan Cooper pioneered the use of personas in 1985. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas. Sending out customer feedback forms.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

seo.co

SEPTEMBER 4, 2023

Types of Website Navigation Links There are many different possible approaches to the design and presentation of your navigation links. Though this design trend is falling out of fashion , the classic “hamburger menu” navigation was quite popular when designing for mobile devices first rose to prominence. Hybrid approaches.

SEO 64

SEO Practices Best Practices Lead Scoring 64

Hubspot

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? Then, you can use market research (which we cover below) to give some early validation to your product choice. Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell.

CMS Development 79

CMS Development Product Buyer Personas Industry CMS 79

Circle Studio

NOVEMBER 23, 2021

Announced in May 2020, Core Web Vitals is Google’s user-focused metrics designed to gauge a website’s health in terms of user experience. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. Google’s core web vitals.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

MLT Creative

JULY 7, 2011

I have thus far written about the importance of secondary research in the B2B marketing research process, as well as choosing the setting where you will research. Your research proposal should contain at least the following, though it may change based upon the extent of your project. What is it? What does it include?

Marketing Proposals 40

Marketing Proposals Research B2B Marketing Planning 40