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What Is Conversion Rate Optimization Process: Five-Step Guide

Outgrow

We have divided the entire conversion rate optimization process into five steps: Step 1: Research & Data gathering. And this is precisely why the research and data gathering phase is of utmost importance. Quantitative data analysis. Qualitative data analysis. And this where Qualitative analysis comes in.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

A/B testing is just one method of ‘experimentation’ that’s designed to help you improve your interactions with your audience. Imagine if they had tested the idea with a focus group of their customers and not their staff first before pushing it live? Sometimes it’s the design. A/B Testing? Yes and no. The result?

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20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

I mean, bringing traffic to a website is important (because without traffic you’re designing for an audience of crickets). But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel.