Biznology

JANUARY 5, 2022

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Valasys

DECEMBER 9, 2019

Choosing the best lead generation company can be very daunting & tedious task. Investing in lead generation companies ensures that you have the required expertise needed to improve your sales. Investing in lead generation companies ensures that you have the required expertise needed to improve your sales.

Lead Generation 64

Lead Generation Sales Qualified Leads Paid Search Agency Generation 64

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Consumer Database Marketing. Guest post by Nick Rojas.

Database Marketing 188

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 188

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. D- Demand Generation. E- Email Marketing. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Labor costs include writing, design, and campaign management.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Top Rank Marketing

JANUARY 5, 2024

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

Paid Search Agency 114

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 114

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. Evaluate current media mix for lead generation. How many qualified leads.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. How were these interests generated?” What were their interests?

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Direct Response Coach

MAY 21, 2013

As marketers, it’s so easy to fall in love with a direct mail format. A nicely designed mailer comes across your desk and you like what you see – and you think, “This could work for me to.” The post Never Fall in Love with a Mailer Format appeared first on McCarthy and King Marketing. It depends [.]

Copywriting 100

Copywriting Lead Generation Direct Marketing Design 100

MLT Creative

JUNE 16, 2010

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

markempa

FEBRUARY 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! to generate leads."

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Zoominfo

OCTOBER 15, 2020

how many relevant websites it can monitor for activity beyond your own website and digital properties, (2) the quality of the signals that are generated by listening, detecting, gathering and making sense of that activity, and (3) the timeliness of signals being communicated to sellers and marketers.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

The Point

MAY 11, 2015

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Sure, data rules the roost.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

Brandpoint

MARCH 30, 2020

This will help generate regular readership and build trust with your audience. Because of this, the website acts as both a conduit of information and a powerful generator of business leads. Think multi-media Providing a variety of messaging approaches creates a more compelling website to appeal to a range of potential clients.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

The Point

DECEMBER 3, 2013

Marketing thought leaders abound in Silicon Valley, yet all I see here is the names of the three co-sponsors, a decision that smacks more of promotion than thought leadership. With all due respect to Direct Marketing News , even this long-time direct marketer would be hard-pressed to sell that publication as a hotbed of Modern Marketing.).

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

The Point

JANUARY 9, 2015

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. The rep may not have received the answer he was looking for (we already partner with a couple of companies in his space), but he generated action. And that’s what a good email is designed to do. And dialog.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

The Point

JULY 21, 2009

As I have often lectured in this space, much of what makes for an effective email has less to do with deliverability, mobile compatibility, social media functionality, and all the technical bells and whistles that most people fret about, and more about basic direct response principles such as a strong subject line and a compelling [.].

Webinar Metrics 100

Webinar Metrics Demand Generation Deliverability Lead Generation 100

Mailmunch

JULY 6, 2021

More importantly, it is still one of the highest ROI-generating channels of communication. According to Direct Marketing Association, emails generate an average ROI of $42 for every dollar spent — one of the highest among all communication channels. . Here are a few ways to create a winning email marketing team mix: .

Enterprise Management 82

Enterprise Management Email Marketing Work Management Optimization 82

The Point

NOVEMBER 9, 2009

When everyone on the call can see, and comment on, the same spreadsheet or copy deck or design comp at the same time, it reduces review cycles, eliminates confusion, shortens meetings, and allows the speaker to control the agenda in a way that just isn’t possible if everyone was emailed the material beforehand. Surely this isn’t news, right?

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Demand Generation 100

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

The Point

FEBRUARY 10, 2010

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

markempa

DECEMBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Email Heaven? Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Whats a lead generation dashboard?

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Modern B2B

AUGUST 14, 2023

Generative AI – the content engine This is the AI space where mass adoption is taking off, with usage leaping ahead of a decent understanding of the risks and opportunities – creating and refining content using algorithms. Right now, it feels like the B2B innovation landscape is as hot as our counterparts in B2C once experienced.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

The Point

APRIL 8, 2010

As long ago as 2002, the Direct Marketing Association was reporting that fully 33% of people change their email address once per year. This gives us the ability, if we so choose, to send highly relevant content at a later date to subscribers who have particular areas of interest. After all, you’ve earned them! *As

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. Navicure turned to its demand generation agency, Spear Marketing Group , for help. convert that search traffic to measurable sales leads.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Scoop.it

JULY 12, 2022

Email marketing is an effective strategy for any company. It boosts customer engagement, increases brand awareness, and as a result, generates more sales. However, small businesses often make the same mistakes when designing and sending marketing emails. . Image Source ). ???? Image Source ). Image Source ).

Email Marketing 93

Email Marketing Campaigns Paid Search Agency Lead Scoring 93

The Point

MARCH 17, 2014

The copy is winding its way through the marketing group and is now on its fourth revision. The CEO didn’t like the photo at the top of the email so it’s back to the drawing board, design-wise. Excerpted from “The High Tech Direct Marketing Handbook” To download your free copy, click here.

Demand Generation Agencies 100

Demand Generation Agencies Demand Campaigns Copywriting 100

The Point

AUGUST 17, 2010

Direct mail can play a useful role in lead nurturing by enabling you to reach prospects who have opted out of email communication, or who otherwise aren’t responding to your emails due to spam filters, firewalls or just plain email fatigue. Direct mail diversifies your risk and gives you another touch point with your key contacts.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Simply put, engage early and often.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

KoMarketing Associates

JUNE 13, 2013

Each platform poses unique opportunities for B2B marketers to create brand awareness, generate leads, interact with clients and perspectives, and gather valuable information about what’s happening in the industry. Digital Marketing – 349,268 members. Online Lead Generation – 54,553 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

markempa

APRIL 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Its really a dialogue - a conversation.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Zoominfo

DECEMBER 19, 2018

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Lisa’s YouTube channel focuses on topics like website creation, digital promotion, and marketing. Google Webmasters.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

markempa

APRIL 3, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Other landing page resources?

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

The Point

MAY 30, 2013

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. Make generous use of screen share tools (we use Fuzebox and Join.me ) and video conferencing products like Skype or Google Hangouts. marketing agencies marketing agency skype'

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100