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The Future of Chatbots in Marketing [YouTube Live Event]

Hubspot

For the industry as a whole, and how we communicate with prospects and customers? You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. Where: YouTube Live. Dharmesh Shah , HubSpot. Dharmesh is Co-founder & CTO of HubSpot.

Lean Marketing: How to Run Your Marketing Team Like a Startup

Hubspot

The Lean Startup Applied to Marketing. Enter The Lean Startup movement. Now, the Lean Startup movement isn't actually a marketing industry movement. Rather, it's a methodology pioneered by entrepreneur and author Eric Ries as it relates to product development at startups. That's right, today we announced that Eric Ries has officially joined HubSpot's Advisory Board.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Stacey Acevero. sacevero.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Stacey Acevero. sacevero.

The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. I''m sure you all would have your favourite list of blog posts from him, but I consider the below mentioned to be his best. Angel or Devil: Who’s Really Investing In Your Startup? ".

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. highly recommend everyone to visit your b2b lead generation company, Find New Customer , and learn more about your you, Jeff.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” In this fascinating post, he shares strategies for growing website traffic, the importance of customer retention, finding your “north star metrics,” and SEO (“the single most important thing is to get valuable links from authoritative sites. How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. But change is.” by Forbes.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Free Social Media Tools for Startups to Build a Strong Social Media Presence by Duct Tape Marketing. Image credit: Buddy Media. No one has time to put every one of those tools through its paces. Which are most worth investigating and investing in? 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. You can also post to Tumblr.

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How to Find and Target High-Value Keywords for Your Business

Hubspot

worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers. Sweet! Clicks.

Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week

Hubspot

Whether you''re creating a blog post, infographic, tweet, or even a PPC ad, creating content that people naturally want to consume will help you attract visitors, capture leads, and convert customers. Google Launches YouTube Trends Map to Show the Most Popular Videos Across the U.S. As you probably know by now, we love data -- and the new Trends Map for YouTube melts our heart.

How to Do Great Marketing with (Almost) Zero Money

Fearless Competitor

My guest expert today is Jeff Ogden , President of Find New Customers. I met Jeff virtually on Twitter via #B2BChat (I suggest you follow that Twitter conversation Thursday nights) and was impressed with his insights. He has won awards from Marketing Sherpa and HubSpot and is an in-demand keynote speaker. These approaches have been primary means of attracting customers in the past.

8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. Prediction: Marketers Will Know Thy Customer. Smarter marketing means understanding our customers beyond demographic information. Dharmesh Shah , CTO, HubSpot. That's cool.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers. Here at HubSpot, for example, we have a team of nearly 100.

Sunday thoughts 3/20/2011

Fearless Competitor

We started Find New Customers. To gain deeper insights, I suggest you look at recommendations on Linkedin, content they’ve created – like blog articles, eBooks, white papers, YouTube videos, etc. You should also run their websites, blogs and social media profiles through the free tools from Hubspot at www.grader.com. Misc ramblings on a Sunday morning. Why not?

Visual Content Marketing Insights from 13 Genius Thought Leaders

Writtent

Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. Lori Kozlowski – @LoriKozlowski. “We’ll only see a deeper connection to video and to visuals on the web in the next few years, as more startups make smarter plays.”. Image credit: HubSpot.

Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities

Hubspot

Currently, I'm mentoring a startup called Tuckerman & Co -- a mission-driven clothing brand hell-bent on creating environmentally sustainable clothing to address the abundance of unnecessary waste in the textiles industry. You could even take a page out of HubSpot's book and give them away for free! What's the Sawdust Principle? Are you a restaurant? software design shop?

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Michael believes that companies need to become more social, and that marketers need to stop focusing on just their activities and put the customer first. Adam L. Ranked No.

10 Fundamental Tips for Social Media Community Managers

Hubspot

Community managers are becoming an increasingly important role for all types of businesses, and we're seeing the role appear everywhere from tech startups to major corporate brands. Most commonly, community managers are responsible for engaging current and potential customers via social media and growing vibrant, enthusiastic communities around their products and services. Breathe.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Michael believes that companies need to become more social, and that marketers need to stop focusing on just their activities and put the customer first. Adam L. Ranked No.

98% of Americans Distrust the Internet, And Other Marketing Stories of the Week

Hubspot

We just celebrated HubSpot's 6th birthday on Friday! We're still reeling from the realization that, well, we're not a little baby startup anymore (or maybe it's just from all the free beer at the party we threw). Although we may be 6 years old now, thankfully HubSpot is like fine wine -- our software only gets better with age! What Types of News Go Viral on YouTube?

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

HubSpot had a remarkable presence at Dreamforce. Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). 4. View more presentations from HubSpot Internet Marketing. Look it up on YouTube. We're all customers, right? HubSpot has over 5,000 customers now.

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. In short, they are doing things that help them get found online. All I can say is WOW! Resources

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8 Steps to a Killer Social Media Newsroom for Inbound PR

Hubspot

Heck, at HubSpot, we do it, too! Include links to your Facebook Fan Page, your company’s Twitter feed, Flickr account, YouTube channel, LinkedIn page, etc. 4. Are you a startup that just recently raised a round of venture capital? Perhaps you have some interesting company stats to share like your customer count or employee size. Connect with HubSpot

The Ultimate List: 24 of the World’s Largest Social Networks

Hubspot

Sometimes, we include YouTube, LinkedIn and Foursquare in that category. In February 2011, Bloomber reported that Mixi has about 22 million customers in the country, “10 times the number of Japanese Facebook users.” With more than 43 million registered users, Sonico was elected by BusinessWeek as the 5th tech startup with the highest global growth potential.