My guest expert today is Jeff Ogden , President of Find New Customers. He has won awards from Marketing Sherpa and HubSpot and is an in-demand keynote speaker. Many small companies and startups are afflicted with a serious problem – they have little spare cash. These approaches have been primary means of attracting customers in the past. Brian Halligan, President of the inbound marketing software company, HubSpot (one of the fastest growing companies in the USA) says “It used to be that businesses competed on the width of their wallets. The best news? MORE >>

Community managers are becoming an increasingly important role for all types of businesses, and we're seeing the role appear everywhere from tech startups to major corporate brands. Most commonly, community managers are responsible for engaging current and potential customers via social media and growing vibrant, enthusiastic communities around their products and services. Some community managers even facilitate conversations in private online forums, work with internal company intranets, and act as customer support. Connect with HubSpot Fish Where the Fish Are. MORE >>

Heck, at HubSpot, we do it, too! Include links to your Facebook Fan Page, your company’s Twitter feed, Flickr account, YouTube channel, LinkedIn page, etc. Are you a startup that just recently raised a round of venture capital? Perhaps you have some interesting company stats to share like your customer count or employee size. Has your customer count increased over the past few months? Connect with HubSpot Creating remarkable content can be a great way to generate inbound media coverage for your business. Don’t bury this information. MORE >>

We just celebrated HubSpot's 6th birthday on Friday! We're still reeling from the realization that, well, we're not a little baby startup anymore (or maybe it's just from all the free beer at the party we threw). Although we may be 6 years old now, thankfully HubSpot is like fine wine -- our software only gets better with age! Foursquare Launches Local Updates, Allowing Businesses to Talk to Loyal Customers, From Foursquare. What Types of News Go Viral on YouTube? Did you hear? 98% of Americans Distrust the Internet, From Mashable. From MarketingProfs. MORE >>

We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. Prediction: Marketers Will Know Thy Customer. Smarter marketing means understanding our customers beyond demographic information. In the future, we’ll be looking outside our CRM system to collect a unified view of customer behavior. As a result, customer analysis will become the hot new feature for marketing automation providers. Dharmesh Shah , CTO, HubSpot. MORE >>