Hubspot

DECEMBER 7, 2020

It makes it easier to leave lasting, meaningful impressions about the content you’re sharing with them. This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations. The image below is a pie chart that was created using HubSpot reports.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Hubspot

AUGUST 20, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.

Hubspot 97

Hubspot Work Management Marketing Management Paid Search Agency 97

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Webbiquity

APRIL 19, 2022

Customer stories are further testimony to the quality of your work and another indirect way to promote your successes. The more impressive (while plausible) the result, the more likely the case study may convince someone to convert. Any Hubspot case study can serve as a great example to emulate.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency.

Campaigns 111

Campaigns Account Based Marketing B2B DemandBase 111

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). So is social media an effective digital marketing strategy or not?

Social Media 362

Social Media Media Business Custom Publishing 362

Hubspot

APRIL 27, 2018

Your career behind the frozen yogurt counter becomes a customer relations job where you helped eager buyers make a speedy decision and, hopefully, upsold them with extra toppings or a bigger size. I asked HubSpot reps and recruiters for the resumes they used to get hired and the advice for others hoping to land a gig in sales.

Hubspot 72

Hubspot Examples Cold Calling Work Management 72

Martech

APRIL 10, 2024

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. Unwavering customer focus? Helping customers succeed?

Work Management 112

Work Management Marketing Management Product Differentiation 112

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

Enterprise Management 103

Enterprise Management Hubspot Terms and Conditions Sample 103

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. If one of your aims is to increase brand awareness, you need to track specific KPIs like followers, impressions, traffic, share of voice, and reach. They should be challenging yet within reach.

Social Media 313

Social Media Social Marketing Planning Tips 313

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. It helps you manage all your sales and customer relationships in one place. HubSpot wants to gain more reach in the online and offline sales and marketing industry.

Case Study 90

Case Study Case Studies Work Management Studies 90

Zoominfo

SEPTEMBER 16, 2020

B2B buyers are people with emotions, who largely rely on their first impressions to make decisions — decisions like purchasing a B2B product/service. To name a few: Gives customers a reason to choose your brand over competitors. Creates loyal customers and advocates for your brand. Builds trust with key stakeholders.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Anyword

MARCH 14, 2024

Filter by topic, use case, or performance metric (CTR, impressions, conversions…). Customizable Comparisons for Tailored Insights Understanding that not all content serves the same purpose, Anyword introduces a level of customization in benchmarking that is unparalleled. What does this mean for you? open rates, click-through rates).

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Pay-to-play databases like ZoomInfo are a very powerful tool when used in tandem with CRMs like HubSpot that can show you who’s doing what and when.

Lead Ranking 125

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 125

SmartBug Media

DECEMBER 22, 2023

You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. Embracing sophisticated customer journey software, such as HubSpot, can improve tracking and help with analyzing event ROI. We can help your team be successful.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. You need to understand and demonstrate the true impact of prioritizing customer-centric experiences.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Lake One

APRIL 18, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. This results in siloed systems and disconnected data that don’t connect, causing friction for businesses as they look to engage with customers. You may also feel overwhelmed with how to right the ship.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

NetLine

JANUARY 30, 2024

Click-Through Rate (CTR) : Our CTR jumped by an impressive 66.7%. Users can seamlessly export their data to major platforms like Salesforce and HubSpot , or any platform of their choice. Accounts Engaged : Engagement skyrocketed, with a 72.7% increase in accounts that interacted meaningfully with our content.

Intent 52

Intent CTR Intent Data Intent Signal 52

Contently

MARCH 11, 2020

This seems obvious, but you’d be surprised how often companies leap to publicize their top campaigns without asking their customers first. HubSpot does a nice job emphasizing this process in its eight-step case study guide. Additionally, wait for genuinely impressive results. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Directive Agency

JULY 31, 2023

This is an excellent example of how to reach potential customers that go beyond best practices. HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. million impressions and thousands of backlinks in just one quarter.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

PathFactory

JULY 8, 2021

G2 issues new awards every quarter based on real feedback from over 1 million verified reviews to ensure timely and accurate customer satisfaction scores. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

chiefmartech

SEPTEMBER 20, 2022

The thousands of specialist apps on the martech landscape, the thousands of firms blending software and services, and more customers building customizations to their martech stack are all doing so around major platforms such as Salesforce, Dynamics, and HubSpot. Disclosure: I manage HubSpot’s platform partnerships.).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Hubspot

APRIL 14, 2021

A widening set of engagement channels are leveling the playing field for businesses of all sizes to bring customers back to their products. Their products are increasingly reliant on non-product communication channels to drive awareness, engagement and customer success. This is particularly true for modern software companies.

Marketing Automation Services 80

Marketing Automation Services SMS Hubspot Mobile Marketing 80

Hubspot

SEPTEMBER 20, 2023

Conversational AI for sales teams can eliminate a lot of repetitive tasks such as follow-up emails and customer queries and even generate sales collateral. Within HubSpot CRM, for example, you can ask integrated AI to complete routine tasks for you. It can even take hours to put an email together. Thankfully, there’s AI for that.

Marketing AI 73

Marketing AI CMS Development Conversion Best Practices 73

Hubspot

NOVEMBER 16, 2020

Additionally, data can provide marketers with insights about their audience and what matters most to both prospects and customers. The work OS — used by major brands including Uber, Hulu, and Coca-Cola — has seen incredible growth over the past year, reaching $100 million in revenue and surpassing 100,000 customers. Shay told me.

Marketing & Strategy 92

Marketing & Strategy Marketing Strategy Planning Work Management 92

Sprout Social

JUNE 1, 2022

If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration. Lifecycle marketing focuses on strategies to help customers find value at different touchpoints in their experience with the product. Very happy to be part of the @HubSpot community! Lifecycle marketing. Storytelling.

Social Marketing 119

Social Marketing Planning Work Management Peer-to-peer 119

Hubspot

DECEMBER 16, 2020

While it may sound impressive to hear that someone has 5,000 email subscribers, what would you think if that person told you their list was comprised of purchased emails and that their bounce rate consistently hovered around 30%? In fact, 72% of organizations believe that data quality issues impact customer trust and perception.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

Hubspot

JULY 25, 2019

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 69

Design Hubspot SEO Lead Scoring 69

Martech

AUGUST 25, 2021

A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too. ”) HubSpot’s aim in building community is quite transparent. Here’s the longer answer.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Optinmonster

DECEMBER 30, 2023

First impressions are crucial. First Impressions Count Remember, you never get a second chance to make a first impression. HubSpot HubSpot is all about growth, and that’s exactly what its above the fold design shows. Want to learn how to use custom fonts on your optin campaigns?

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. Claritas evaluated 158 campaigns over 36 months, resulting in 834 million impressions. And podcasts offer an exciting opportunity to do just that. That’s 30x the average of other channels.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Hubspot

MARCH 24, 2021

Although none of us really like to admit it, let's be honest: first impressions matter. So if you're trying to build a remarkable social media presence , you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. Your first impression?

Twitter 79

Twitter Examples Brand Identity Branding 79

Unbounce

SEPTEMBER 9, 2021

Optimize your landing page for the top of the conversion funnel, where your customers are getting to know your brand. The top of the funnel (TOFU) is the first stage of the conversion funnel —the steps that a customer takes on their journey from search to sale. Your TOFU customers aren’t ready to buy your product yet.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. A buyer persona is a detailed profile of a company’s ideal customer. Sometimes, knowing your customers can enact social change as well as increase brand affinity.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

SmartBug Media

DECEMBER 15, 2021

We’re seeing trends where more and more marketers are combining demand generation with revenue operations to produce high-growth systems with thoughtful, creative digital campaigns that break down the barriers between sales, marketing and customer success through the use of technology. CallRail for Call Tracking. Rybbon for Digital Rewards.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98