customer help Process Related Topics 
Webbiquity
JUNE 13, 2023
Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Personalization can help. That makes customer loyalty paramount to business success.
Salesforce Marketing Cloud
APRIL 24, 2024
It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Some of them are reluctant to adopt a customer data platform (CDP) because they don’t want to duplicate data. This process is sometimes called data sharing. But it has its challenges.
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Vision Edge Marketing
OCTOBER 10, 2023
Processes form the backbone of every customer-centric organization. Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. The impact of process mapping on operational excellence and business performance is supported by robust data and research.
Martech
APRIL 24, 2024
Insufficient customer groundwork to amplify technology’s business value. Rigid internal governance processes. The primary cause of these obstacles is the mismatch between marketing technology and processes. Martech should be aligned with marketing processes from the beginning. Customer journey/buying funnel phase.
Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce
There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you!
Zoominfo
JULY 5, 2023
Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. How BlueOcean Modernized its GTM BlueOcean is a predictive marketing platform that helps companies understand their brand’s market penetration.
Martech
JANUARY 2, 2024
There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. can carry a lot of information that can help marketers.
Advertiser: Showpad
When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs. What questions should you ask?
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. Explore the process for defining your team’s Flywheel.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience.
Speaker: Ruth Stevens, President of eMarketing Strategy
The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
Either way, you're on the right track and we have just the thought-leaders to help you! During this webinar you will learn: Today’s best data sources when building out your ideal customer profile. Tactical things to consider during this process, from the Sales and Marketing POV.
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