Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. Meta also reiterated the announcement made at the Connect conference that businesses will soon be able to use AI to generate conversational responses to customers on Messenger and WhatsApp. . Get MarTech! In your inbox.

Paid Search Agency 140

Paid Search Agency Features Ads Marketing AI 140

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). Data redaction. Excluding Google signals from reports and explorations. Why we care.

Features 130

Features Marketing Analytics Tools Google Demographics 130

Zoominfo

MARCH 8, 2022

Scenario When customers aren’t using the full scope of the product they’re paying for, there’s a down-sell risk. Take a look at what each customer is paying for and pinpoint features that are underutilized or not used at all. Offer support to help each customer set up the unused feature and familiarize them with how it works.

Features 100

Features Automation Campaigns Product 100

Salesforce Marketing Cloud

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. Let’s dig into how generative AI can help your business do more, and learn more about large language models.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Ethics 98

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

SendX

AUGUST 4, 2020

When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc. A beneficial feature is the ability to test your program before activating it.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc. A beneficial feature is the ability to test your program before activating it.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. New pricing features. The post Google rolls out new shopping features to boost conversions appeared first on MarTech. Why we care. Get MarTech! In your inbox.

Features 107

Features Google Conversion Forecasting 107

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 101

Social Media Features Media Curation 101

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Custom funnels. Interview edited for length and clarity.)

Features 98

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 98

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. Read Google’s new ads and insights features announcement for more information.

Features 98

Features Google Ads ROAS 98

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. NICE’s Enlighten Actions combines its proprietary AI for customer experience and OpenAI’s generative models.

Marketing AI 115

Marketing AI Ideal Customer Profiles Features Product 115

KoMarketing Associates

MAY 13, 2020

While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Why is this so important?

Features 165

Features Google B2B Marketing Top of Funnel 165

Martech

OCTOBER 14, 2022

Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. New features. Dig deeper: Drift extends offerings across the customer lifecycle. Why we care.

Paid Search Agency 113

Paid Search Agency Features Budget Programs Trigger Marketing 113

Influitive

JANUARY 13, 2022

At Influitive, everything we say and do is in the eyes of our customers and their best interests. The post Influitive Wins 2022 TrustRadius Awards for Best Feature Set and Best Relationship appeared first on Influitive. To […]. To […].

Features 130

Features Best Practices Class Ad Building 130

Conductor

AUGUST 4, 2022

Understanding your customer’s voice, their core problems, and how you can help them by creating value-driven content must be the first steps in any optimized content creation process. Drive impact by getting the most out of small but mighty feature enhancements. Increase efficiency when building custom reports.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. Recently, customers have come to us sharing that GA4 is taking as long as 48 hours to completely update their data. To counterbalance this, Google is rolling out a new feature called “calculated metrics.”

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

Salesforce Marketing Cloud

APRIL 18, 2024

If you asked any communication service provider , they are focused on improving customer service experiences to increase loyalty and decrease churn. As such, they’re looking to data and AI to help take their service to the next level. In recent years, AI-powered chatbots have become ubiquitous in digital customer service chats.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. This feature is now available for use as an audience signal on Performance Max and is coming soon to Discovery, Video Action and App campaigns. Google revealed this via this help documentation in September 2021.

Features 112

Features Google Ads Segmentation 112

Brightedge

MAY 2, 2022

When it comes to finding information on your website using the built-in search feature, customers bring their experience with them -- they expect the quality of results and ease-of-use they’ve grown accustomed to from searching on Google or other popular search engines. Signs that Your Site Search Feature May be Underperforming.

Customer Satisfaction 59

Customer Satisfaction SEO Cross-Selling Curation 59

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot. New Features.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

KoMarketing Associates

DECEMBER 2, 2020

To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. The instructions to make your custom Company Page follow button are here. Customize the URL of your Company Page. Job function. University. Company Size.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Martech

SEPTEMBER 16, 2022

Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Users can create and deliver flexible, custom commerce experiences to any device or application without additional expensive architecture. Customers can make these requests through a storefront-like experience.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Automation 111

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. Outgrow is back with yet another round of exciting, new features. This is a rather important feature and with its introduction, we aim to help ease the analyzing and reporting process for you. . Some New Display Features to Refine Your Aesthetics.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Optinmonster

MARCH 13, 2023

Field mapping is here to help with that! Field mapping is a powerful feature in OptinMonster that lets you add extra fields to your newsletter popups, lead generation forms, and other marketing campaigns. In this article, we’ll go through some creative ideas for using OptinMonster’s field mapping feature.

Features 75

Features Work Management Sales Qualified Leads Marketing Management 75

Valasys

JANUARY 24, 2024

Google Chrome, the world’s most popular web browser, is getting a major upgrade with three new AI-powered features designed to make your browsing experience easier, safer, and more personalized. These features, currently in beta, are set to roll out in the US over the next few days, with other regions following soon.

Features 45

Features Google User-Generated Content Keywords 45

Martech

JANUARY 9, 2023

Using some easy features in GA will help compensate for this loss so that you can remain data-informed. In Google Analytics 4, there are several out-of-the-box features to make up for lost data. As a note, this feature currently relates only to ecommerce and churning data. Unobserved data: How it works and why it matters.

Marketing Attribution 122

Marketing Attribution Marketing Analytics Tools Analytics Features 122

BenchmarkONE

DECEMBER 1, 2022

However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. It’s highly likely that you’re making the most of the common Instagram features. In this guide, we’ll discuss six Instagram features that are underutilized. Sell on Instagram. Collab with Partners.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Oktopost

AUGUST 16, 2023

Jump to Section The Game-Changing Features But, Why is This a Game-Changer? And due to IG’s limited analytics, they continuously missed out on critical insights that helped them gauge their content’s success. We’ve heard time and time again from our customers, ‘We would love to better manage Instagram in full via Oktopost.

Features 62

Features API Buzz Social Media 62

Conductor

MARCH 29, 2022

Customers now expect retailers to provide seamless online and brick-and-mortar shopping experiences, a demand that is reflected by changes to ranking content on search engines. Next, we assessed the volatility of eCommerce search results using the search engine result page (SERP) volatility feature of our partner SEMrush.

eCommerce 115

eCommerce Paid Content Features Trends 115

Conductor

NOVEMBER 4, 2021

Marketers have a lot to consider when crafting this winning content that boosts traffic to their website: What questions are my customers asking? What elements will help my content rank? While great content that helps customers is a clear north star for Organic Marketing teams, many factors help elevate your content.

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

SmartBug Media

FEBRUARY 7, 2022

From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. The more time a sales person can spend talking to prospects and customers, the more opportunity they have to close deals.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

Conductor

DECEMBER 2, 2021

The faster and more agile your content and SEO workflows are, the more customers you reach. Conductor is here to help you move fast and win customers this holiday season. Content Guidance provides marketers with on-demand access to AI-driven recommendations focused on helping you produce winning content at scale.

Efficiency 116

Efficiency Features SEO Lead Scoring 116

EveryoneSocial

JULY 21, 2021

It’s that time of the month where we get to unveil new features for EveryoneSocial! Also, our customers have been asking for it; who are we to deny the people what they want?! Allowing non-users to see certain posts can be massively helpful for driving engagement and increasing content visibility. Not a customer?

Features 98

Features User-Generated Content Distribution Social Media 98