Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. The impact of process mapping on operational excellence and business performance is supported by robust data and research. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction.

Process 229

Process Optimization Work Management Marketing Management 229

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. They’re all over digital content and online channels. Plus, it’s a big win for staying ahead of the competition and making customers happy. This approach is changing the game.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

JANUARY 11, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. A strong, supportive customer experience is arguably the most important element to consider when sorting through each multi-channel marketing challenge.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Customer Experience Matrix

NOVEMBER 16, 2011

Remember all that yammering about how today’s buyers do their own research, don’t talk to sales until late in the process, and get their information from social media rather than experts? But all is not lost. But don’t think you’re writing the document for vendors. How did we come to this? Today’s marketers buy that way too.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Marketing Insider Group

JANUARY 25, 2022

We decided to take all the most important things you need to check before, during, and after your website launch and put them all in one place. Analyze and document your old website. There’s a reason you’ve decided to launch a new website, and you don’t want to miss out on the opportunity to learn as much as possible.

Marketing Websites 257

Marketing Websites Industry CMS Lead Scoring Lead Ranking 257

Vision Edge Marketing

JANUARY 24, 2023

And does having one make a difference? Is it fully customer-centric? Example: Does it factor in the most frequent customer pain points? Growth-oriented leaders have a documented growth plan that is fully aligned with their growth strategy. Stay focused and on track. Does it enable you to triumph over competitors?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Martech

FEBRUARY 20, 2024

Unlike most email mistakes, this one happened behind the scenes. One takeaway is that we are all human and fallible. Once, one of my team members accidentally included all of our unsubscribed addresses in a mailing. We’re trying to get one campaign out the door while planning for the next.

Email Marketing 113

Email Marketing Planning Work Management Paid Search Agency 113

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. It has its quirks, advantages, concerns, and one-of-a-kind elements. Even when you’ve crafted a good strategy, you can’t leave it on auto-pilot. Traditional marketing starts with the product.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Marketing Insider Group

APRIL 5, 2021

Google keeps its lips fairly tight on how its search ranking algorithm works. It’s a 175-page document, so it’s heavy with details. In the overview, the guide speaks to Search Quality Raters, those that actually “rate” on several parameters, including Page Quality (PQ) and Needs Met (NM). Key Takeaways. Image: Google.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. If they had more time, they’d spend it responding to customers and planning strategic initiatives. When you’re already spread thin, every minute counts. Download the template 3.

Social Media 79

Social Media Template Work Management Marketing Management 79

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Since they don’t have access to your proprietary data, any AI that’s built on top of them won’t deliver the nuance your customers expect. This process, called fine-tuning, may yield better results for your customers. And generic data isn’t always up to date. ChatGPT’s data only goes up to January 2022, for example.

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Heinz Marketing

MARCH 28, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing Most of us marketers have a generic idea of who our ideal customer is, and it’s crucial to communicate this information to everyone in the go-to-market (GTM) teams. When was the last time you defined your business’s Ideal Customer Profile (ICP)?

Ideal Customer Profiles 106

Ideal Customer Profiles Marketing Analytics Tools Business Validation 106

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. Insufficient customer groundwork to amplify technology’s business value. email communication, customer database, SMS communication, etc). Rigid internal governance processes.

Process 77

Process Top of Funnel Work Management Marketing Management 77

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Step up your LinkedIn strategy with documents and polls. Professional-tier customers can now create up to 25 calculated properties, up from five.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

Martech

DECEMBER 20, 2023

They are guidelines to make sure you both start on the right foot and stay on the correct path. A thorough audit gives a complete picture of all file types you have and how they are used. Quarterly audits are ideal for keeping on top of things, but if you’re pressed for resources you should commit to at least one a year.

Practices 105

Practices Best Practices Training Guidelines 105

Martech

MARCH 4, 2024

Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’” Create a requirements document for new data. Include the logic of your personalization campaign in that document. Recover quickly.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. Sprout’s data aligns with Instagram influencer marketing being one of the most popular avenues globally, especially on Instagram.

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Vidyard

MARCH 5, 2021

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. How to Write a Requirements Document 3.1 Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Martech

DECEMBER 2, 2022

Building your own custom system. Buying something you can customize. Beware of the dangers of either of those custom options. For example, many online stores don’t provide all the variables necessary to manage subscriptions. That might suggest you need a custom solution. Also, IT is not one discipline.

Work Management 109

Work Management Marketing Management Budget Programs Software 109

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? It’s like finding one grain of sugar in a cake,” said Dressler. “Is No, it’s all the ingredients.” Do you trust generative AI to help you with tasks at work?

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. OK, we get it. Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Paramount to every successful event is how event teams handle COMMUNICATION.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

SalesIntel

DECEMBER 6, 2023

Selling is all about hitting the numbers consistently. Some of them are free while others are paid – but all bring in enormous value to the sales process. These tools can also help sales teams prioritize leads and streamline communication with prospects and customers, leading to more effective and efficient sales efforts.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

SmartBug Media

JULY 12, 2021

Some marketing tools can check more than one box, but there are times when highly specialized tools will benefit your strategy and contribute more to your goals when compared to a “one-size-fits-all” approach. Storage, including document management, customer relationship management (CRM), and content management system (CMS).

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Blue Flame Thinking

MARCH 13, 2023

The one area you may not think of right away is data feed integration. How do all these sources work together and get served up on your site? Create a mapping document. This will help identify what data is immediately available, what may need custom modifications, and if additional providers are needed.

Work Management 91

Work Management Marketing Management Marketing Websites Sample 91

Salesforce Marketing Cloud

MARCH 15, 2024

To take advantage of all the promise of AI, it’s critical for manufacturers to lay a solid data strategy foundation. Outline what works well and document areas or processes that could use improvements. This is all thanks to bringing your data — customer, product, asset, channel, and back office — together.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Salesforce Marketing Cloud

JANUARY 8, 2024

You’ve heard the adage about salespeople telling a customer “Of course we can do that!” Where can one use a sales contract? The price of the goods, services, or property to be sold: Be sure to break down all costs with a detailed, itemized list. Salespeople have a reputation for overpromising in their pitch.

Process 110

Process Practices Terms and Conditions Work Management 110

Martech

APRIL 23, 2024

Marketers understand that not all of their relationships are perfect. Instead of propping you on a warm pillow of comfort, your support folks could be blowing smoke up your — well, you get the picture. Carefully weigh the pros and cons of your tool against a list of competitive ones. Affiliates may overpromise but underdeliver.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Vendors 84

Heinz Marketing

NOVEMBER 8, 2023

Even though the term SALES and MARKETING is frequently referenced, the concept of alignment should involve the organization as a whole to allow harmonious integration and coordination of various elements across teams to ensure all parts of the organization work together effectively to achieve goals and objectives.

Work Management 114

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 114

Scoop.it

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? The company consistently partners with up-and-coming influencers who get a PR package to review their leather jackets on various social media platforms.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Salesforce Marketing Cloud

MAY 2, 2022

Today, the software-as-a-service market is growing at an unprecedented rate, with plenty of solutions available to improve the customer experience. Unless customers find the product easy to comprehend, easy to use and easy to implement , the product will struggle to succeed in the market. Product documentation. Enablement.

Product 96

Product Work Management Marketing Management Lead Ranking 96

Heinz Marketing

JANUARY 19, 2024

Perhaps different members on your team, or different cross-functional teams, are not aligned on tools, leaving communications and data in silos? Worst of all, do these silos create roadblocks in getting your campaigns to market? Conduct a survey in the marketing department on tool preferences and process issues.

Tools 113

Tools Work Management Planning Ideal Customer Profiles 113

Vidyard

APRIL 19, 2021

Many conversations can effectively occur over video, and a reduction in corporate travel has had an additional positive impact on company spending. In 2020, we saw the use of one-to-one video creation increase by 471% and expand throughout the entire sales process—including post-sales and support—as remote selling became the norm.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143