Zoominfo

FEBRUARY 18, 2021

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. Consider Zoom Video Communications, which grew its customer base exponentially during the pandemic.

Cross-Selling 214

Cross-Selling Loyalty Urgency Marketing Zoominfo 214

OnMessage

OCTOBER 18, 2021

Then their team worked closely with our key internal stakeholders to shape a story that was easy to execute top-down, across the organization and fully resonated with our customers.” ?Saleem The post Place Your Customer at the Center of Your Story. Saleem Cheeks | Vice President, Communications at AngioDynamics [.].

Organization 97

Organization Business Marketing 97

ClearVoice

DECEMBER 13, 2019

Many founders believe they are the best people to tell the story of their company. However, in many marketing mediums, customer stories add character, clarity and specific examples that turn a just-fine narrative and make it great. Here, a few reasons why customer stories can’t be ignored.

Burn Rate 93

Burn Rate Work Management Case Studies Case Study 93

Influitive

NOVEMBER 1, 2017

Now that you’ve sourced a pool of amazing customers with stories to tell (see my post on 4 steps to sourcing amazing customer success stories) and have helped them create user-generated content (UGC) that’s sure to attract a ton of highly qualified leads, next comes content distribution.

Distribution 164

Distribution ROI Sales Qualified Leads User-Generated Content 164

OnMessage

JANUARY 17, 2023

Your company’s message is the thread that connects the customer experience. It’s the one thing that can truly make a difference in what your customers think about your company. From your website, to content marketing, to sales conversations and customer service phone calls, your corporate story is everywhere.

Marketing Websites 52

Marketing Websites Conversion Service Paid Search Agency 52

ClearVoice

JANUARY 10, 2020

As an effective and captivating way to tell a brand’s message and strengthen the bottom line, the voices of your customers speak clearly, loudly and proudly. That’s why outlining ways to weave in customer stories into your goals is a smart way to ensure you actually check the box off. Well, how do you know what they like?

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. This article omits both by showing you exactly how to turn a case study into a customer success story through an authentic writing style.

Case Studies 101

Case Studies Case Study Studies Work Management 101

ClearVoice

JANUARY 3, 2020

As Kelly Chase , the director of content marketing at Fracture puts it, harnessing customer stories can serve as a game-changer for brands since today’s customers are connected more than ever to technology. Here’s how to craft narratives around customer stories: Take a step back. But uh, how do you do that?

Work Management 93

Work Management Marketing Management Storytelling Paid Search Agency 93

DivvyHQ

AUGUST 28, 2020

There's so much power in a good story. And every one of your customers has one. Here's a quick guide (and some great examples) to help you build out a strategy and process for capturing amazing customer stories. So why aren't we, as brands, telling more of them? They're everywhere.

Process 72

Process Marketing & Strategy Examples Ad Building 72

SWZD

MARCH 18, 2021

SWZD finds optimistic solution for launching a new product during turbulent times. Learn how we helped Dell position as a pioneer in combining state-of-theindustry storage hardware with the flexibility and simplicity of modern software design.

Software 71

Software Positioning Design Case Study 71

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. It puts your product at the center of the customer experience and buying journey. Here’s how: They provide a holistic view of the customer journey. What is product-led growth? The result?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

OnMessage

JULY 29, 2020

Your strategy and story are visible to anyone, anywhere, at any time. The post Fuel Your Customer Experience and Financial Performance with a Compelling Story. The always-connected-and-consuming buyer has unprecedented access to your organization. appeared first on OnMessage.

Transparency 72

Transparency Organization Business 72

OnMessage

OCTOBER 11, 2022

“A Messaging Architecture captures your story in simple, repeatable building blocks so every employee can remember the core messages that must be brought to life in the customer experience.” — James O’Gara, CEO at OnMessage Steve Jobs was an avid believer in the power of simplicity. appeared first on OnMessage.

Ad Building 52

Ad Building 52

OnMessage

SEPTEMBER 28, 2022

.” — McKinsey With all that has changed in the last few of years — it’s time to stop down and recapture the voice of your customer (buyer). The post It’s Time to Reconnect Employees and Customers with Your Corporate Story. It’s time to realign [.]. appeared first on OnMessage.

Branding 52

Branding Brand Identity Companies 52

OnMessage

MAY 31, 2022

Most CMOs do not have enterprise-wide processes in place to ensure clear, compelling and consistent messaging is delivered throughout the buying process and customer journey. This results in a disconnected and inconsistent experience for prospects and customers as they travel from one touchpoint to another.

Loyalty 52

Loyalty Acquisitions Touchpoints Marketing Prospects 52

OnMessage

OCTOBER 1, 2021

The post Your Story Supersedes Campaigns in the Customer Experience. Let’s start by dissecting what a traditional marketing campaign looks like: Campaigns. have a designated start and end date. are managed [.]. appeared first on OnMessage.

Campaigns 52

Campaigns Design Marketing 52

ClearVoice

DECEMBER 27, 2019

Much like written content, video and animation take a variety of forms, allowing various vehicles to tell a story, sell a product or build an audience. When we consider the value of customer stories, exploring the benefits of this form of media is a strategic perspective required to remain competitive. To build trust.

Video Marketing 84

Video Marketing Allocation Customer Satisfaction Budget Programs 84

SWZD

DECEMBER 11, 2020

SWZD created a turnkey program tailored for the HP partner ecosystem, aimed specifically at lead generation and brand awareness, to provide partners maximum benefits with minimum effort.

Lead Generation 62

Lead Generation Generation Branding Brand Identity 62

Avitage

FEBRUARY 28, 2013

If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy.

Acquisitions 120

Acquisitions Barriers Inbound Marketing Positioning 120

Avitage

FEBRUARY 28, 2013

If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Trying to find stories when you need them is not easy.

Acquisitions 120

Acquisitions Barriers Custom Publishing Inbound Marketing 120

Influitive

JUNE 27, 2017

In a noisy world of non-stop ads and content marketing, it has become increasingly difficult for us to trust the brand messages we see. First, buyers place a lower degree of trust in branded content, or anything produced by a company about themselves. According to UK marketing agency Earnest, only 9% of B2B buyers actually.

Paid Search Agency 192

Paid Search Agency Advertising Agencies Trust Marketing Ad Agencies 192

OnMessage

FEBRUARY 12, 2020

The most important of which is — purpose matters to employees and customers more than ever before. In fact, what your company stands for can make the difference between attracting the best possible talent and securing more loyal customers. The post Your Purpose is Best Conveyed in a Story. A Real Customer Story.

Best Practices 52

Best Practices Companies 52

Madison Logic

JANUARY 26, 2023

In our new ABM Customer Stories blog series, we’ll spotlight great companies leveraging account-based marketing (ABM) and Madison Logic to achieve big results.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Top of Funnel 52

Avitage

FEBRUARY 28, 2013

If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories.

Acquisitions 120

Acquisitions Custom Publishing Inbound Marketing Buy 120

SWZD

SEPTEMBER 22, 2021

The SWZD team put together a tailored solution comprised of services that provide the best returns and visibility. for Trusted Tech Team.

Service 62

Service Case Study Case Studies Best Practices 62

OnMessage

SEPTEMBER 8, 2020

.” — McKinsey With all that has changed in 2020 — it is time for you to stop down and recapture the voice of your customer (buyer). It’s time to realign your story with their [.]. The post It’s Time to Reconnect with Your Customer and Realign Your Story. appeared first on OnMessage.

Branding 52

Branding Brand Identity Paid Search Agency Companies 52

ClearVoice

MARCH 19, 2021

What is a customer story? A customer story is a way of telling a client success story in an engaging fashion by demonstrating the results of a campaign or collaboration in a visual, narrative format — versus a more bland and predictable “problem/solution” model that sends people for the exits. .

Marketing Budget 52

Marketing Budget Storytelling Advertising Agencies Peer-to-peer 52

OnMessage

DECEMBER 11, 2019

Companies and executives that are serious about customer-centricity — are committed to elevating and activating the Voice of the Customer. Sharing authentic customer stories. From executive-level decisions to day-to-day employee conversations and daily sales conversations — customer stories are [.].

Storytelling 40

Storytelling Activities Conversion Companies 40

Customer Experience Matrix

JULY 27, 2018

It’s nearly a year since Gartner placed Customer Data Platforms at the top of its “hype cycle” for digital marketing technologies. Let’s start with the “Contrarian’s View”, written by Lisa Loftis, a customer data industry veteran who current works for SAS. But we should still take a look at the underlying arguments. She’s right.

Enterprise Management 149

Enterprise Management Work Management Marketing Management Vendors 149

The Forward Observer

FEBRUARY 2, 2024

Williams (Marketing Book Podcast interview) The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior by David Scott Duncan (Marketing Book Podcast interview) The Go-Giver Influencer: A Little Story About a Most Persuasive Idea by Bob Burg and John David Mann (Marketing Book Podcast interview) Additional Story-related (..)

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

WriteSpark

APRIL 7, 2009

Customer success stories or case studies are powerful promotional tools for a high-tech product or service. Yet, as a long-time success story writer, I know that convincing customers to participate in a case study can be a long and frustrating effort. Story appeal. Is the story ready to tell?

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

Webbiquity

FEBRUARY 7, 2023

Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. By weaving data points into your story, you’ll add credibility and depth to your message and create a more memorable and impactful experience for your audience. Find your story. What is data storytelling?

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Marketing Insider Group

OCTOBER 3, 2023

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? In this article, we’ll tell you everything you need to know to make your about us page one of the most compelling pages on your website—and one that converts new customers, too. What target customers do you currently serve?

Peer-to-peer 269

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 269

LeadSquared

JULY 15, 2016

Amit’s story started when he realized the amount of electronic gadgets that get piled up in big companies. Flexible business module He decided to manage the inventory and not own it – that way both Blubirch and clients will have aligned interests (selling the gadgets at the best price possible) and thus it was easier to get customers.

Acquisitions 52

Acquisitions B2B Sales B2B Marketing Management 52