Marketing Insider Group

MARCH 9, 2020

Like learning to sing, learning how to create a successful content marketing strategy on a budget goes better if you start with the basics. The “Do-Re-Mi” of enterprise content strategy is your company’s current content budget, together with the data on how each area of your strategy is working. Newsletter subscriptions.

Marketing Budget Creation 262

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 262

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. Take, for instance, this piece on how to write a white paper. Content and connection.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. Let’s look at some specific lead generation strategies for bringing in organic leads. Audience Research.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. factor in your webinar content. Direct Communication.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Sword and the Script | B2B

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Put your audience first.

Ethics 95

Ethics Customer Surveys B2B Thought Leadership Media 95

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. Disclosure: LiveIntent is a Contently customer.). In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. Assess if your distribution strategy is a fit for your content and your audience. Content distribution is tough.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Launch Marketing

FEBRUARY 20, 2019

We don’t have enough writers or designers to publish all that. When one looks at the details of a plan that calls for 70 blog posts, 8 unique webinars, 12 newsletters, 4 eBooks, 5 white papers plus a dizzying number of supportive emails, social media posts, PR elements and countless one-off content needs (phew!)

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 48

SugarCRM

JANUARY 29, 2016

How to create an engaging webinar that stands out from the crowd. Webinars can be a powerful vehicle for engaging with and educating prospects and customers — if they’re done correctly. At first glance, a webinar might seem simple enough — just pick a topic and get ready to talk about it for 45 minutes or so, right?

Webinar Metrics 50

Webinar Metrics Outreach Paper Deliverability 50

markempa

JANUARY 19, 2015

Lead nurturing is a relevant and consistent dialog with viable potential customers, regardless of their timing to buy. The people to be nurtured are generally those with whom you’ve had a direct meaningful interaction via phone or email and who are in companies that fit your preferred profile. What do they care about?

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

SmartBrief - Marketing

JULY 20, 2023

Leverage customer insights Occasional feedback from customers is helpful, but you’re never going to know what they think until you ask them. Ask key customers what they think you do well. Refresh content A comprehensive custom content strategy is an important part of any marketing plan. Create a survey.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Register for a webinar , a seminar, or a newsletter.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

KoMarketing Associates

NOVEMBER 12, 2015

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. For one recent purchase, I was disappointed to see that the actual flow between the link to review in email and the actual opportunity to review simply took me to the organization’s home page, requiring login.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. For many CMOs, the marketing ops team is the killer of dreams, stopping creative marketing strategies in their tracks or diluting them beyond recognition. Get the daily newsletter digital marketers rely on. See terms.

Fulfillment 107

Fulfillment CMO Planning Digital Asset Management 107

PureB2B

DECEMBER 5, 2016

If you want to improve your conversion rates, you need to implement the right sales funnel optimization strategy to get the results you want. Your lead generation plan should include publishing content that’s compelling enough to encourage your target audience to become qualified leads. Downloading a white paper .

Conversion Rate 62

Conversion Rate Marketing Qualified Leads Lead Ranking Sales Qualified Leads 62

NuSpark Consulting

SEPTEMBER 7, 2016

As such, they have a deep understanding of technological complexities and can rattle off an alphabet soup of acronyms; however, they may not have a strong understanding of business strategy. He is most likely to seek information on IT vendor and publisher websites. [iv]. Customer Engagement 2016. Education Breaks Down Barriers.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Heinz Marketing

MAY 29, 2023

What are some successful strategies for engaging with buyers and building trust and empathy? Matt: I don’t want to say, “Hey, thanks, downloading the white paper. Tune in to hear more about: Why is there still a gap between buyers and sellers in terms of understanding and communication? Would you like to see a demo?”

Ideal Customer Profiles 102

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 102

ClearVoice

SEPTEMBER 4, 2020

More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. Personalized email subject lines yield a 58 percent higher click-to-open rate. Triggered emails have a more than 2x higher open rate than newsletters.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Webbiquity

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Generate webinar registrations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. So, how can you stand out from the crowd and create a content marketing strategy that brings in your target audience? Give data-driven examples!

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Hinge Marketing

MAY 20, 2019

Content marketing is the strategy that turns that content into profits. Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. If commenting is enabled, blog posts also provide a great way to interact with your audience. Articles and white papers.

Planning 92

Planning Marketing Plans Service Content Marketing 92

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine. Customer stories. Newsletters. Blog posts.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Vision Edge Marketing

NOVEMBER 12, 2013

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. The Customer Life Cycle . Content and Life Cycle .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

Webbiquity

FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. 11 steps toward a content strategy by Econsultancy. . 11 steps toward a content strategy by Econsultancy. E-newsletters, blogs and white papers are among the most popular types of content. 7 “Rs&# for B2B Marketing Content Planning by Customer Think.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Ambal's Amusings

APRIL 29, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Strategic-IC

NOVEMBER 17, 2021

Salesforce defines it as “the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. Shift focus to the customer experience. It all comes down to customer experience. Digital transformation is important.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

NetLine

OCTOBER 17, 2019

From game-changing strategies to the evolution of content marketing, we’re excited to share our latest Marketer Showcase. How does Content Marketing fit into your overall marketing strategy? What are your top performing pieces over the past year and what are the KPIs used to measure performance of those assets?

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership. Previously published at [link] ].

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Restaurants’ signs serve as glowing billboards, attracting customers to come in and dine. I’m sure they won a ton of customers from this investment (PS – sarcasm!). Newsletters. White Papers.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Heinz Marketing

MAY 29, 2023

What are some successful strategies for engaging with buyers and building trust and empathy? Matt: I don’t want to say, “Hey, thanks, downloading the white paper. Tune in to hear more about: Why is there still a gap between buyers and sellers in terms of understanding and communication? Would you like to see a demo?”

Ideal Customer Profiles 60

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117