Act-On

OCTOBER 11, 2023

Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey. Do you rely on a sales team to handhold prospects through a lengthy buying process? Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Marketing Insider Group

MARCH 24, 2021

Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience. And social bonds are precisely what you want your prospects and customers to have with your brand. Use Humor to Build Connections.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Webbiquity

JANUARY 16, 2024

In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Webbiquity

AUGUST 9, 2022

The more prospects you can successfully pitch to and convert to clients, the higher the return on your marketing and sales spend. The eight creative pitching tips in this post will help you create pitch decks that stand out from your competition. This is a great way to lose promising prospects. Confused prospects don’t buy.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 127

Marketing Automation Services Marketing AI Marketing Automation Automation 127

Webbiquity

MARCH 30, 2024

That starts with identifying and really understanding your ideal customer. Develop your ideal customer profile or B2B buyer persona to help you develop the right message. Be creative and think outside the box a little. What do they care about? What words are they likely to use when describing what they are looking for?

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. This involves exclusive events allowing customers to interact with the product, coupled with elements like entertaining videos or unconventional launch venues. Blend education with entertainment, creating an experience.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Understood?

Paid Content 107

Paid Content Campaigns Allocation Marketing AI 107

Webbiquity

JUNE 28, 2022

Demonstrating your understanding of your prospects’ business challenges will get their attention. Every successful B2B company starts by focusing on solving a specific problem for a specific type of customer. Many of your prospective new customers may have never heard of you before. What Makes a Great B2B Case Study?

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Marketing Insider Group

MARCH 27, 2023

According to Forbes and Econsultancy , American companies have lost over $136 billion annually as the result of avoidable customer loss and less than 50% of companies know how to measure Customer Lifetime Value (LTV). Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Done correctly, marketing is personal, creative, intimate, empathetic and intuitive. Most of what manufacturers demand is internal.)

Marketing AI 135

Marketing AI Work Management Effectiveness B2B Marketing 135

Webbiquity

MAY 17, 2022

They should invest in creative tools and networking strategies for their customer service teams. You also need to expand your marketing outreach through social media and other platforms that put the customer in the driver’s seat. Start with the small details like providing webcams and professional video filters.

Organization 305

Organization B2B B2B Sales Training 305

Go Beyond SEO

MARCH 9, 2023

The user experience will become more personalized, and user data more private, so marketing will need to develop more creative strategies to find leads. has a lot of exciting and ground-breaking prospects. You will need more creative ways to gather user data. Your content will be more personalized for your customers.

Digital Marketing Funnels 139

Digital Marketing Funnels Marketing & Strategy Top of Funnel Paid Search Agency 139

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Heinz Marketing

OCTOBER 28, 2022

The following are some of my top takeaways from the sessions and keynotes they originated from with brief explanations: Creativity can be your competitive advantage. Creativity is the best way to connect to your audience. Everyone has creativity inside them. Have the courage to be creative. Creativity is your superpower.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

SmartBug Media

APRIL 23, 2024

They offer a prime opportunity to showcase your brand, engage with high-value prospects, and secure leads that fuel your sales pipeline. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Understanding the customer. Customer personalization and engagement. Campaign creation and deployment.

Marketing AI 116

Marketing AI Conference Generation Loyalty 116

Navigate the Channel

DECEMBER 7, 2023

Look for creative methods of presentation, such as animation, timelapse, and diaries. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner. It makes sense to go where the leads are.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Velocity Partners

MARCH 28, 2024

The missing ABM element In its early days, we thought about ABM in terms of targeting: using big data and automation tools to home in on top prospects. And without real insight into your customers, targeting tends to end up looking like demographics: company size, role, etc. But it wasn’t enough to deliver the ROI we all expected.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Best Practices 78

Martech

APRIL 20, 2023

As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.” It also generates media buying reports based on the insights it finds.

Paid Search Agency 116

Paid Search Agency Ads Google Product 116

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Stop chasing leads, double down on customers and top opportunities. Surround and co-create with your current customers.

Marketing Analytics Tools 133

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 133

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior. But how do you influence your customers’ behaviors? Why is this important?

Advertising Agencies 135

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 135

Lead Forensics

MARCH 21, 2024

By exposing your team to diverse perspectives and specialized knowledge, you empower them to stay ahead of the competition and adapt to evolving customer needs. Rehearse the Script: Practice sales scripts to ensure consistency and confidence in customer interactions.

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. Difference Between B2B and B2C Marketing Automation.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Martech

DECEMBER 1, 2022

Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available. The primary audience has been B2B marketers looking for creative ways to engage with prospects. But even B2B buyers enjoy experiences, especially creative and personalized ones.

Service 127

Service SMB Fulfillment Sample 127

Stevens & Tate

FEBRUARY 20, 2024

E mbracing AI can significantly enhance your marketing efforts, from personalized customer interactions to streamlined operations. Campaigns that not only meet but anticipate customer desires, as discussed in Predictive Analysis in Marketing. Personalization at Its Best AI excels in creating personalized experiences for users.

Marketing AI 79

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 79

Martech

MAY 2, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Today, revenue and customer generation must be a team sport. Creating customers and growing revenue is an always-on team sport.

Paid Search Agency 115

Paid Search Agency Account Based Marketing Generation Companies 115

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies. However, nowadays, this strategy may drive your audience away from your brand.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We

Email Marketing 132

Email Marketing Marketing AI Enterprise Management Work Management 132

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Time to Get Creative.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Sprout Social

DECEMBER 6, 2023

LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP).

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Martech

APRIL 17, 2023

Despite these prospects for growth, Winterberry listed four major challenges that continue to dog the data and analytics space: Quality of data and persistence of data silos. What’s more, the range of skills required within marketing organizations — or in close proximity — will have to include confidence in handling analytics and data.

Spending 145

Spending Analytics Work Management Marketing Management 145

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). Get creative! The best way to leverage your data is to get personalized, relevant, and creative in your messaging. My tips for Sales teams.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Content Standard

OCTOBER 5, 2023

03:33] Being the Expert on Your Customers – Marketing’s superpower lies in being the expert on the customer and the voice of the customer within the organization. The shift in marketing from flashy creative to a metrics-driven approach reflects today’s business need to show concrete value.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Enterprise Management 102

BOP Design

AUGUST 17, 2021

Read more: Creative tips to refresh a tired marketing strategy. A winning moment for any marketer is when the sales team tells them prospects “heard” about your company from a variety of different places. Questions to ask: Are prospects familiar with our brand? What do prospects and new clients tell sales or customer service?

Marketing Agencies 2 142

Marketing Agencies 2 B2B Marketing Marketing & Strategy Marketing Strategy 142