WebMarketCentral

AUGUST 26, 2009

savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off." The post included several creative examples of social media signatures, though most are are text-based. A growing number of Web 2.0-savvy It helped.

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

MARCH 6, 2009

Where can you find creative new design ideas? This portfolio displays several examples of beautiful and creative website designs by Joe Edakkunnathu. What are the current best practices in website design? What common design mistakes should you avoid? Seth was no doubt inspired by the seven deadly sins of blogging.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

AUGUST 6, 2008

To vote, scroll down to the bottom where you see the charts and click on "My Creative Team." The inimitable Harry Hoover at THINKing is locked in a tight battle in the PRWeek blog competition. Let's put Harry over the top!

PR 20

PR Lock-In Best Practices Creativity 20

WebMarketCentral

JULY 15, 2009

Also this morning, Rebel Brown (who's got one of the best blogger names anywhere) posted an informative interview with me and Tony Karrer, the technical and creative guru behind the site and the underlying Browse My Stuff technology platform. Her post provides more details about the purpose, goals and future plans for the BMZ site.

B2B Marketing 20

B2B Marketing Planning Blogger B2B 20

WebMarketCentral

NOVEMBER 30, 2007

Other popular tests included registration forms (shorter is better); creative design (the key is eyeflow—two columns are better than three, one column is better than two); and optimizing SEO landings (which should be a no-brainer).

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

APRIL 11, 2008

There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet. It can be a healthy creative outlet, and a valuable PR tool. The vast majority of bloggers do so on a part-time basis, but a few people—a tiny fraction of a fraction of the 100 million-plus bloggers—do it for a living.

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

APRIL 17, 2006

Finally, WebMarketCentral's directory of marketing, creative, and advertising agencies has several new listings including Wellesley Hills Group , a Boston firm specializing in professional services marketing; KC Associates in Minneapolis (Kirsten Chapman rocks); and Sight Creative in St. (Ohio), Neutralize in the U.K.,

Marketing Management 20

Marketing Management Advertising Agencies Paid Search Agency Lead Qualification 20

WebMarketCentral

SEPTEMBER 22, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

NOVEMBER 3, 2009

It's just that, no matter how creatively written and carefully optimized, your "About Our Widgets" page is never going to make it to the first page of Digg. Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

MAY 21, 2007

Greg isn't letting his situation affect either his creativity or sense of humor, however: check out his post on " The old resume taped to a box of Dunkin Donuts trick." I don't normally do this here, but PR expert Greg Hoffman of the Internet Marketing Gorilla blog is an extraordinarily talented PR guy seeking employment.

PR 20

PR Budget Programs Internet Marketing Contact Marketing 20

WebMarketCentral

AUGUST 1, 2008

From John Andrews at johnon.com today, this is priceless: First, let me highlight an amusing snippet of text from a creative agency that claims to include SEO in their client work: “Many of our clients have spent countless marketing dollars with little success.” You have to love the irony.

Tagging 20

Tagging Advertising Agencies Paid Search Agency Ad Agencies 20

WebMarketCentral

SEPTEMBER 12, 2008

You have more creativity than Jeff Koons , your plans are impeccable and your campaigns are the stuff of marketing Hall of Fame. Note: this is the first of two guest-posts from customer loyalty expert Nisha Prasad at IQPC. Read on to find out how you can get special pricing for IPQC's upcoming customer engagement and loyalty event.

Peer-to-peer 20

Peer-to-peer Planning Word of Mouth Loyalty 20

WebMarketCentral

MAY 23, 2007

AD: Business to business publications allow for both creative and financial rewards. Alan Douglas (AD): An eclectic background with experience as a business executive, attorney and college professor. WMC: How, when and why did you get started in this business? WMC: Who is your ideal or typical client?

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

NOVEMBER 19, 2008

That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

AUGUST 4, 2008

Expo will bring together executives from the big brands and big industries in New York with the creative minds behind the next generation of the Internet, to learn, share, network and shape the future.

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

DECEMBER 11, 2008

Be creative, and mix it up between phone, snail mail and email. It costs less to convert someone who is already familiar with your company and has already expressed an interest in your product(s) but just wasn't ready to buy immediately than it is to generate an entirely new prospect.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

OCTOBER 13, 2009

In this extensive post, Michael VanDeMar first explains why finding non-copyrighted images is important, then explains how to find free images through government websites or Creative Commons licenses. Can Blogs Help Drive Purchasing Decisions?

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

JUNE 21, 2007

9) ButterFly An elegant and creative Web 2.0 In ascending order, the mid-tier sites are: 12) ListerLister Blandly design and not terribly popular, but easy to use and does produce some results. 11) Listible A clone of ListerLister with a more appealing color scheme. site that should be more popular.

Web 2.0 20

Web 2.0 Tagging B2B Thought Leadership Thought Leadership 20

WebMarketCentral

JANUARY 5, 2010

With the explosive proliferation of online video, the key to making your video stand out is creativity. Though editing, distribution and formatting options are more limited than with other tools, SlideSix is free. tags: online video YouTube Vimeo Viddler Blip.tv

Budget Programs 20

Budget Programs Video Marketing Screencast Youtube 20

WebMarketCentral

OCTOBER 22, 2008

The diagram above shows just a representative sampling of incentives for response that can be used; there are many other creative incentives that can be offered.

Lead Scoring 20

Lead Scoring Lead Ranking Leads Lead 20

WebMarketCentral

JANUARY 11, 2008

But she is a brilliant strategic and creative thinker who has taught me a great deal, and forced me to take my marketing game to a whole new level, which is a good thing—for me, for KCA, and most importantly, for the success of our clients. From Terry I learned that almost anything is possible, with the right plan and execution.

Blogger 20

Blogger Tagging Social Media Planning 20

WebMarketCentral

NOVEMBER 10, 2009

This includes the capability to use multiple destination URLs, track all activity including mouseovers, and exercise greater creativity in producing ads. Another Inside AdWords post worth checking out is AdWords Editor 7.5.1

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

AUGUST 24, 2006

It takes creativity, technical skill, and a focus on customer success. So why don't CRM vendors simply bake in this functionality themselves? Because, while Einsof has developed a base of reusable core code, each customer solution is heavily customized. In short, Einsof's business model is built around service rather than application sales.

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

JULY 17, 2006

Even more impressively, while this is the kind of creative thinking often associated with marketing agencies , the marketing team at Xiotech developed the Mom Button internally. In addition to explaining esoteric technology in simple terms, "Mom" puts a human face on the company.

RSS 20

RSS Paid Search Agency Network Marketing Advertising Agencies 20

WebMarketCentral

SEPTEMBER 3, 2009

Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType del.icio.us tags: social media marketing Facebook fan pages SEO?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

OCTOBER 26, 2006

You can't run that online content through the creative department, or the brand team or the legal folks. He points out that "whether you like it or not, your brand is probably already a topic being discussed. What's scary is that you have no control over it. You just have to grin and bear it.

Social Networks 20

Social Networks iProspect Network Marketing Search Engine Marketing 20

WebMarketCentral

JULY 11, 2007

First, Mercedes has produced one of the most incredibly creative websites ever (this can be a tad slow loading but it's worth it). B2C marketing is simply a different world. Here are two examples of the kind of "wow" campaigns that can be produced when money is apparently no object.

Campaigns 20

Campaigns Advertising Agencies Work Management Paid Search Agency 20

WebMarketCentral

AUGUST 1, 2007

Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor. Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

NOVEMBER 17, 2008

How many times have you remembered a very funny or creative TV ad, but forgotten what was actually being advertised? Relevance: ideally, your viral campaign will actually have some relation to your product or service, so that it attracts people who are actually in your target market and reinforces your value proposition.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

FEBRUARY 24, 2009

Copywriting - Write Ads That Get Customers and Cash Fast by Angela Booth's Creativity Factor Copywriting expert Angela Booth explains how to write compelling ad copy using "a simple formula: HPSA. It’s an acronym for Headline, Pain, Solution, Action.

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

MAY 14, 2006

As always, the report features a mix of the off-beat and on-target, but provides enough creative and useful ideas to keep marketing practicians busy until next year's report is published. write great targeted copy, you need a pile of market research to base wording and focus on.

Paid Search Agency 20

Paid Search Agency Advertising Agencies RSS Response Rate 20

WebMarketCentral

FEBRUARY 6, 2009

SEOs need to combine creative skills like writing, design, and persuasiveness (when asking for links) with technical knowledge of HTML, Javascript and CSS coding. Top sales pros combine some level of technical and mathematical acumen, as well as product knowledge and psychology, with an outgoing personality and professional demeanor.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 10, 2008

Two other quick points to note about business video: Creativity is more important than expense; think "big idea" before "big cost." potentially viral, and increasingly searchable. Paradoxially, the investment required is inverse to company size.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

OCTOBER 19, 2009

by HuoMah SEO Blog In this long guest post, Ben McKay starts off with the contention that "with market research, planning, implementation, creative flare, and an ongoing feedback loop of course, you can do just that –(SEO to draw the right kind of traffic) the same way you attempt to carry-out more traditional marketing campaigns."

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

AUGUST 20, 2008

In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. When money is tight, charitable giving is an easy, if unfortunate, area to cut.

Social Media 20

Social Media Ning Media Tagging 20

WebMarketCentral

SEPTEMBER 10, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

DECEMBER 14, 2009

Or, get creative and reflect the junk you're trying to sell: use dollar signs, a sexy man/woman photo, or a cleavage shot. Remember, your goal is to convince the gullible that they can have better health, lose weight, or best of all, make big money working from home , without any real effort on their part.

Twitter 20

Twitter Web 2.0 Tagging B2B Sales 20