Customer Experience Matrix

MAY 2, 2021

The two big ones are: most of the work in deploying a CDP is in data collection, which includes identifying source systems, understanding their contents, deciding which elements to include, and defining transformations to make the data usable. This work is the same whether you’re building or buying.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Customer Experience Matrix

JULY 1, 2023

Of course, what the humans reading this piece really care about is the role that they will play in this AI-managed universe. Frankly, I don’t buy it: just as people who can fake sincerity, have it made , the AIs will quickly learn to mimic creativity and find which emotion-based messages work best.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Customer Experience Matrix

SEPTEMBER 6, 2018

Another likely differentiator is that MDM systems run on SQL databases and work with structured data. By contrast, CDPs work with structured, semi-structured and unstructured data which requires a NoSQL file system like Hadoop. CDPs are designed to be managed by business users although deploying them does take some technical work.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

DECEMBER 6, 2017

My wife is working on a Ph.D. in education and recently took a course on strategic planning for academic institutions. Her final project included creating a game to help illustrate the course lessons. Actions were things like “run a conference”, “set up a cross-disciplinary course” and “finance faculty research”.

Resources 136

Resources Class Course Conference 136

Customer Experience Matrix

MAY 11, 2019

The traffic report mentioned an accident nowhere near his route to work. How’s that working out for you?” Yes, I can see how that works out,” said Jamie. Of course,” replied Giovanni. Well, I’m here, so I might as well find out how things work. How does that work? Jamie was still working on his first beer.

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Customer Experience Matrix

OCTOBER 27, 2019

This is probably a good choice: although they have considerable skill working with customer data, they have limited software development capacity. Assuming they continue to work with other vendors' technologies, the agencies represent a market for CDP vendors that won’t go away.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Customer Experience Matrix

AUGUST 27, 2020

Of course, you’ll also need a more detailed checklist for each component so you can judge whether a particular system is adequate for the task. Security features in the privacy system are likely to work with corporate security systems in at least some areas, such as user access management. But let’s not get ahead of ourselves.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Customer Experience Matrix

JULY 25, 2020

Of course, any agile expert will freely admit that chasing random enhancements is not enough. This is more work than use case demonstrations but gives much more complete information. Instead, buyers correctly see use cases as part of an agile methodology that evolves a solution by solving a sequence of concrete, near-term objectives.

Work Management 194

Work Management Marketing Management Sample Vendors 194

Customer Experience Matrix

APRIL 13, 2018

Of course, I reached that conclusion quite some time ago (see this blog from late 2015 ) so I’m pleased to have the company. This means that most trust-building methods marketers naturally rely on, which are based in traditional authority, probably won’t work. Of course, many activities are not so easily verified.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Customer Experience Matrix

NOVEMBER 3, 2018

Now comes the advanced course: other systems that either call themselves CDPs or offer CDP alternatives. We could easily add another CDP category to cover them – “Marketing Suite CDP” would work just fine. Are you still with me? These fall into many categories but can all be mapped to the same set of five capabilities.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

DECEMBER 1, 2017

Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities. Of course, that's only positive if the agents actually work in consumers’ interest. They should know better. -

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

SEPTEMBER 3, 2018

Of course, what regulation can’t achieve, self-interest could still make happen. Online ad agency Roast and ad platform Teads did an exhaustive study that concluded contextual targeting and demographic targeting with third party data worked about equally well. The flow is even freer in the U.S.,

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Customer Experience Matrix

JANUARY 5, 2017

If it finds that different actions work better for different clusters, it will assign the best action to each group. (In That’s a helpful reassurance to the user that Optibot is making good choices, and of course a nice little demonstration of Optimove’s value.

Automation 120

Automation Optimization Campaigns Segmentation 120

Customer Experience Matrix

JANUARY 5, 2016

This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report). Of course, quality matters as well as quantity. Of course, reviewers don’t necessarily answer all these questions.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

OCTOBER 22, 2017

Of course, software buyers have always watched system demonstrations. In fact, free trials are problematic precisely because so little work goes into setting them up. But many set up a free trial and then don't use it, or use it briefly without putting in the effort to learn how the system works.

Work Management 136

Work Management Marketing Management Marketing Automation Services Software 136

Customer Experience Matrix

OCTOBER 17, 2014

Of course, it’s cloud-based but so are other, newer approaches that are ultimately more flexible and scalable. But nomenclature notwithstanding, the two systems do seem to work together. A really good organization has smoothly running processes that handle each situation according to rules that require little or no judgment. (Of

Analytics 120

Analytics Process Salesforce.com Allocation 120

Customer Experience Matrix

JULY 18, 2014

Of course, time is a matter of prioritization, so this really means that marketers think the time spent on an advanced measurement project will produce less value than if that time were spent on something else.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Customer Experience Matrix

MARCH 29, 2017

But just as I was working myself up for some back-of-the-envelope calculations, the good people at International Data Corporation (IDC) announced a report with authoritative figures on the topic. Marketers need to recognize that their systems are a small part of a big picture and can’t work independently of the rest of the company.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Customer Experience Matrix

NOVEMBER 9, 2017

It generally arises from a perception that corporate systems don’t meet workers’ needs: either because the corporate systems are inadequate or because corporate IT is hard to work with and has other priorities. Such user-built systems frequently grow to support work groups or even departments, especially at smaller companies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Budget Programs 120

Customer Experience Matrix

MARCH 16, 2016

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. Users then define campaigns and have Mariana execute them.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MARCH 13, 2018

YourBlock gets closer to what I originally had in mind: it stores personal data (in blockchain, of course), uses the data to target offers from different companies, and lets consumers decide which offers to accept. Development work on the rest of the platform will start after the sale is over, with a live product due this August.

Personalization 120

Personalization Ad Exchange Mobile Advertising Loyalty 120

Customer Experience Matrix

APRIL 27, 2017

Vendors have addressed this either by reducing the required effort through easier-to-use interfaces, content templates, and prebuilt campaigns, or by providing services that do the work on business owners’ behalf. That would be the ultimate in work reduction.

Marketing Automation Services 0

Marketing Automation Services Marketing AI Work Management Marketing Management 0

Customer Experience Matrix

MAY 5, 2016

Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along. Of course, Miller is a master marketer, so we could just chalk up his claim to skill at attracting attention.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120

Customer Experience Matrix

AUGUST 6, 2014

I''ll spare you my rant on why crowd sourced recommendations are a bad idea (hint: when you''re sick, do you go to a doctor or ask a bunch of random strangers which treatments worked for them?) I’ve recently been working on a very interesting project to close that gap…but that’s a topic for another day.

Marketing Automation Services 120

Marketing Automation Services Software Product Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 28, 2015

Of course, some buffets sell better food than others. The good news is that set-up is done only when you’re defining the modeling process or adding new sources, so the manual work isn't repeated each time a model is built or records are scored. You heard that right: an all-you-can eat, fixed-price buffet for predictive models.

Analytics 120

Analytics API Work Management Salesforce.com 120

Customer Experience Matrix

APRIL 2, 2013

SaaS economics aren’t supposed to work that way. Of course, the average for the year was much lower but, ignoring that, this still yields a perfectly respectable $172,000 revenue per employee. I know everyone at Marketo works incredibly hard, but something is clearly out of line in their cost structure.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 5, 2015

Of course, none of this is your concern, Dear Reader. Of course, there’s still a huge opportunity – hundreds of thousands if not millions of potential clients have yet to buy their first system. Less is more, I suppose. Usually I do this by taking a close look at which features have become more common since the last report.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

MAY 30, 2014

Of course, many presentations offer a problem and a solution, and there were several at the conference by equally successful speakers including Gary Vaynerchuk ( Jab, Jab, Jab, Right Hook ) and Jay Baer ( Youtility ). My inner literary critic appreciates the symmetry.

Conference 120

Conference Peer-to-peer Business Case Study 120

Customer Experience Matrix

JULY 10, 2012

Of course, stages make perfect intuitive sense, and they’re ultimately based on the AIDA (Awareness, Interest, Desire, Action) model of the sales process that has been around for more than 100 years.* Leads that sales is working are, by definition, leads that sales thinks is worthwhile. Usually attributed to Elias St.

Top of Funnel 120

Top of Funnel Marketing Funnels AIDA Lead Ranking 120

Customer Experience Matrix

NOVEMBER 9, 2015

Like Radius, Infer works by importing the client's CRM data and enhancing it with Infer's information. Mintigo’s actual implementation is considerably messier than that, but such is the price of working in the real world. And of course this is just a pre-beta announcement.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 7, 2016

It's also important to note that the technical details of the algorithmic methods differ greatly from vendor to vendor, and of course each vendor is convinced that their method is by far the best approach. These resemble attribution except they work at the channel level and are not based on individual data.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 24, 2015

Of course, the products have all been modified to some degree since their acquisitions. I haven’t had a chance to assess how well this works in practice, although my default assumption is that a shared central data store will work better than access to distributed data.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

OCTOBER 29, 2015

Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. Of course, the value of such a system depends on the actual actions it makes available. The two basic actions in Openprise are sending alerts and setting attribute values.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

APRIL 4, 2014

But while we humans can only process a tiny amount of information at each stage, Bottlenose works on another level entirely. This happens without predefined taxonomies or linguistics, although the system does work with nearly 100 rule-based, expansible classes of messages. Data sources.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Customer Experience Matrix

AUGUST 14, 2014

Of course, there are plenty of important differences which impact which might make sense for you. Evaluating these in the abstract is interesting, but what works well for one purpose in one industry might work poorly for something else. So buyers really need to run their own tests to see what works for them.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

APRIL 13, 2016

This, of course, is a function they share with Customer Data Platforms. These are updated immediately as new data is gathered, so the system is always working with the most current information. The treatments are usually executed through external systems such as email service providers, CRM, or Web content management.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JANUARY 17, 2011

I’ve been having way too much fun working on my new industry report. I actually did work up a version of the report that lets users set their own weights for the individual items. The report itself should be ready for distribution within a few days, and of course I'll announce it here first. The Chosen?)

Marketing Automation Services 120

Marketing Automation Services Sample Comparison Vendors 120