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The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy. Read on for a complete guide to B2B pricing. Value-Based Pricing.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

You’ve heard the adage about salespeople telling a customer “Of course we can do that!” They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. Include any noteworthy assumptions or conditions associated with your product or service as well.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

When you understand the unique challenges and goals of customers, you are better positioned to foster long-term loyalty, expand your footprint within a customer’s organization, and increase share of wallet. This spirit of ongoing refinement is essential for sustaining growth over the long term. Make personnel changes if necessary.

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Is Your Website Making Your Prospects Hate You?

Biznology

Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month, even though I was committed to them for the length of the contract without an “out” — even if I didn’t like the changes. Don’t Hide the Details.

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[Announcement] Increase Customer Lifetime Value and Profit With the New MemberPress Integration!

Optinmonster

Confused about how to grow your online courses business? With MemberPress, you can confidently build, manage, and track memberships, subscriptions and courses. Stop abandoning visitors by showing an Exit-Intent offer that is personalized for the specific course or membership they’re viewing.

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Marketers Should Prepare for Sluggish Growth and Continued High Inflation

B2B Marketing Directions

Since the beginning of this year, the Federal Reserve Open Market Committee has raised the target federal funds interest rate 2.25%, and it has recently started reducing the size of the Federal Reserve's balance sheet (which tightens financial conditions). Note: Many economists say the long-term sustainable growth rate of the U.S.