The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment
Launch Marketing
MAY 13, 2020
For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. Balancing short- and long-term needs is one of the most pressing challenges of product-related decisions compelled by disruptions of such significance.
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