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The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment

Launch Marketing

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. Balancing short- and long-term needs is one of the most pressing challenges of product-related decisions compelled by disruptions of such significance.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

Products are sold at higher prices during natural disasters because scarcity affects supply and demand. In microeconomics terms, there are two types of scarcity: absolute and relative. Lack of clean air and good climate conditions aren’t going to create an immediate economic problem. are rising because of the shortage of labor.

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The Inventory Management Guide for Ecommerce

Hubspot

Inventory management is the act of overseeing the volume, diversity, pricing, and location of a business's available products. Price: Free. The platform tracks your inventory, prints barcodes, analyzes each product's profitability, and even bundles unfulfilled orders together to consolidate future shipments. Price: Free.

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Make Sure Your A/B Tests are Foolproof with Quality Assurance: The Complete Guide to QA-ing Your A/B Tests

Convert

And, of course, no one wants their hard work to go to waste. In the context of A/B testing functionality, design, reliability, durability, and price, it’s all about meeting the customers’ wants and expectations. So, they’re different, with QA being a much broader term. What Is Quality? What Is Assurance?

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How to Use Urgency Words in Marketing to Boost Conversions

Optinmonster

Step 3: Under the If condition, pair the current URL path with exactly matches. For instance, you can add a countdown timer or bundle it with other perks to make it more desirable. Sam’s Club takes it a step further with its members-only price and free shipping for Plus members: 8.

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2022 Round-Up of the Best Shopify Conversion Rate Optimization Apps

Convert

In terms of making a purchase, the average conversion rate of a Shopify store is 1.5%. Of course, there are Shopify stores with conversion rates higher than this. Making gains in traffic and conversions means everything from speed to user experience needs to be on tip-top conditions all the time. Understand What’s Broken.

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18 Customer Loyalty Program Software Options For Your Business

Referral Rock

Pricing: No setup fees or subscription fees; just pay the value of each gift card you want to send (Visa Incentives and rewards sent via app cost a bit more ). In time past, we had rewarded these customers with airtime minutes and internet data bundles, however, we realized it was becoming overly predictable. via Capterra.