ConvertKit

JUNE 15, 2021

Online course creators know this feeling far too well. One quick search of “course platforms” shows a dozen options that are all slightly different from the other. Do you want to create a simple course or a gamified course? Are you okay with getting paid royalties or do you prefer getting paid per course sold?

Course 99

Course Landing Pages Training Planning 99

Martech

NOVEMBER 10, 2022

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Prices fall again. Although ecommerce prices were up 0.3% This was driven in part by decreased prices for electronics and toys; indeed a sharp 12.9%

Pricing 99

Pricing Price eCommerce Analytics 99

ClickZ

JUNE 25, 2020

We’ll briefly delve into their specific functionality before looking at the different pricing options and plans that are available. Price: MarketMuse starts at $1,500 a month, so it’s certainly not for the faint-hearted. Price: Seamless.ai Price: Curate keeps its pricing information tightly under wraps.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

ConvertKit

NOVEMBER 23, 2020

Jump ahead< Profitable online courses for 2021. How to generate ideas for your course. Time to build your online course. Raise your hand if you thought the only profitable course idea is to teach others how to make money blogging…. Profitable online courses ideas for 2021. Let’s jump in! Traveling with pets.

Course 115

Course Marketing Analytics Tools Customer Surveys FAQ 115

ConvertKit

MARCH 24, 2021

Set the paid newsletter price too high, and you might scare off your most valuable fans. As intimidating as pricing may seem, it’s nothing to be afraid of. The more we talk about pricing openly and honestly and release the need to get it right the first time, the easier it is to move onward and upward. Image via Petition.

Newsletter 141

Newsletter Pricing Price Churn Rate 141

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. What makes a good digital marketing course?

Course 101

Course Training Work Management Planning 101

Optinmonster

APRIL 20, 2020

And now, you’d like to join the ranks of these legends by creating an online course of your own. Figuring out how to market an online course so people actually show up. In this post, we’ll look at: Why create an online course? 12 techniques for marketing your course. Why Create an Online Course. The hard part?

Course 95

Course Work Management Marketing Management Class 95

ConvertKit

DECEMBER 10, 2020

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

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Pricing Price Screencast Amazon 127

MKT1

DECEMBER 18, 2023

We’re taking hundreds of hours of MKT1 course content, 25+ newsletters, and way too many Figma diagrams, and putting them all together into one easy to browse and search website. It’s currently in beta and we will be prioritizing paid newsletter subscribers to get a sneak peak and founding member pricing.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

TrustRadius Marketing

JULY 27, 2022

The Pay-as-you-go option is priced per active user a month. They have plans with flexible pricing for monthly or annual as well as plans more suited to enterprise pricing. One review reported that Kissflow was “a fair price” for what they got, and another review noted it was overall great value for its capabilities. .

Small Business Marketing 98

Small Business Marketing Pricing Price Enterprise Management 98

Salesforce Marketing Cloud

AUGUST 17, 2023

A retailer reduced online prices by 1% every time a shopper purchased a particular item. The marketing team thought this retail pricing promotion was genius. Shoppers kept refreshing their screens, expecting others to buy and the prices to drop. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

Pricing 52

Pricing Price Planning Lead Ranking 52

Directive Agency

JULY 12, 2022

So what better way for SaaS brands to secure conversions than to ensure their pricing pages perform as well as possible? The following eight SaaS pricing page strategies are sure to help boost conversion rates. The logic behind designing minimal pricing pages is simple, and it has to do with the standard buyer’s journey.

Conversion Rate 52

Conversion Rate Pricing Price Conversion 52

Hubspot

MARCH 9, 2021

Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair. Pricing objectives are an essential component to consider when pinning down an ideal price point.

Pricing 90

Pricing Price Intent Loyalty 90

Hubspot

MAY 28, 2019

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals.

Pricing 93

Pricing Price Elasticity Marketing & Strategy 93

Savanta

DECEMBER 14, 2016

Last week I discussed two research techniques which can be used when determining the optimum pricing strategy – Gabor-Granger and Brand Price Trade Off (BPTO). With the linear raising or lowering of prices, respondents can easily guess what the researcher is doing and may be tempted to ‘game’ the result.

Pricing 120

Pricing Price Business to Business Research 120

Hinge Marketing

JUNE 24, 2019

Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. It should come as no surprise, then, that many voices have suggested the adoption of alternative pricing models to reflect new approaches to building and capturing value. Value-Based Pricing Defined.

Pricing 92

Pricing Price Lead Ranking Work Management 92

Hubspot

AUGUST 4, 2020

One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy. Here are some of the more prominent examples of promotional pricing.

Pricing 78

Pricing Price Promotion Budget Programs 78

Hubspot

FEBRUARY 23, 2018

The Best Free Online Courses For Current & Future Entrepreneurs. The Complete Product Management Course. The Complete Product Management Course. Price: Free ($49 for certificate). Take this course. Price: Free ($49 for certificate). Price: Free. Price: Free. Price: $10.99.

Course 97

Course Training Peer-to-peer Startups 97

Martech Advisor

FEBRUARY 13, 2020

Planning the pricing, promotion, and distribution of products. To obtain a degree in fashion marketing you will need to learn the essentials of the fashion and business courses. Visual merchandising and presentation, exhibition design, design, and production management are some courses offered in most of the degrees.

Course 78

Course Merchandising Planning Work Management 78

ClearVoice

OCTOBER 12, 2018

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Courses and training to up your content strategy, marketing and media skills. Columbia Journalism School.

Course 86

Course Training Content Marketing Budget Programs 86

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course consists of twelve lessons and takes approximately six hours to complete.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Marketing Insider Group

APRIL 10, 2024

Fluctuating airline ticket prices are a perfect example of this type of decision-making in action. The airline is not manually adjusting the price, rather it is adjusted based on recent search and demand history. By leveraging new tools and technologies, some parts of your campaign can be put on autopilot.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Outbrain

AUGUST 1, 2022

While PPC is one of the most sought-after skills a digital marketer can have, getting access to a wide range of online PPC courses is not difficult – and many are also free. It’s always a good idea to start at the source, and that goes for PPC courses too. Cost: Varies depending on course/product Sign up . month) Sign up .

Paid Content 29

Paid Content PPC Course Best Practices 29

Webbiquity

AUGUST 4, 2020

Pricing: $79/$159/$299 per month; enterprise pricing by quote. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Pricing: free; $33/$104 per host per month; enterprise pricing by quote. Pricing: $49/$99/$199/$399 per organizer per month.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

B2B Marketing Directions

AUGUST 2, 2020

A post-COVID-19 commercial-recovery strategy for B2B companies identifies five components of a pandemic recovery strategy: Identifying pockets of potential revenue growth Adopting new go-to-market approaches to meet changed customer needs and expectations Doubling down on e-commerce Adapting pricing and/or offer configuration to suit customer needs (..)

Course 69

Course Segmentation Planning Demand 69

Marketing Insider Group

MAY 10, 2023

You should look for an agency with some knowledge about your industry, excellent communication skills, and transparent pricing. What a Digital Marketing Agency Does Of course, before you hire a digital marketing agency, you need to understand what they do. Work with a company that doesn’t tiptoe around the price discussion.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

InsightSquared

APRIL 3, 2019

Whether you realize it or not, many of the decisions you’ve made over the course of your life have been swayed by such biases. Highlighting one pricing tier as the most popular. The price point labeled as the “Most Popular” or a “Top Choice” consistently generates more engagement than the others. That’s price anchoring.

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Pricing Price Marketing Proposals Case Studies 279

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. Pricing: free (!). Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote. Pricing: starts at $25,000. Pricing: contact vendor. Enable booth representatives to engage with visitors via text/audio/video chat in real time.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Content Marketing Institute

FEBRUARY 1, 2019

For example, the analytics software startup Mixpanel admitted it had been pricing its product wrong. Here’s a Crash Course in Brand Journalism appeared first on Content Marketing Institute. You must be unafraid to tackle topics in your industry even if they don’t serve your interests. cgillespie317 ? Click To Tweet.

Marketing Analytics Tools 101

Marketing Analytics Tools Course Paid Search Agency Brand Identity 101

Marketing Insider Group

JUNE 13, 2023

Key Takeaways: Cost per lead is a marketing metric or a pricing model, depending on whether you’re using inbound or outbound methods. The Modern Definition of Cost Per Lead Cost per lead either refers to a marketing metric for evaluating the success of inbound campaigns or a pricing model for paid outbound campaigns.

Cost per Lead 245

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 245

BenchmarkONE

OCTOBER 25, 2019

If you guessed the price, you’d be right. We use pricing as a major factor in almost every purchase. Even if the pricing is relatively negligible, we’re wired to want the best bang for our buck. Get a More Precise Price-Demand Curve. In economics, we learned about the price-demand curve.

Small Business Marketing 46

Small Business Marketing Pricing Price Business 46

Marketing Insider Group

NOVEMBER 10, 2021

Pair your time-sensitive text promotions with special or exclusive pricing for recipients. By reaching more potential customers when and where they’re making a buying decision, and delivering laser-targeted messages paired with exclusive pricing, you’ll convert more and increase total revenue per transaction. Of course not.

SMS 350

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 350

Marketing Insider Group

JANUARY 13, 2022

With that in mind, let’s consider another option: Investing in custom sales training courses to improve, engage , and retain employees. Before we dive into how to use custom courses to increase sales and employee retention, let’s discuss why you should use this training method to begin with. Why invest in custom sales training?

Tips 200

Tips Work Management Marketing Management Training 200

Martech

JANUARY 4, 2024

Consumers may have struggled with gas prices, the cost of some food items and (as always) the cost of housing over the course of the year, but come holiday time those purse strings were loosened. Electronics rang the bell for discounts peaking at over 30% of list price. Why we care. At least that’s one possible takeaway.

Pricing 93

Pricing Price Customer Surveys Cost 93

SmartBug Media

JULY 12, 2023

In a previous role, I was speaking with one of our sales development representatives (SDRs), and he explained that he happened to notice via the Chrome extension of HubSpot Sales’ Activity Feed that one of his assigned leads was on our company’s pricing page—a strong indicator of past sales success. It was a “coincidence,” after all.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

In a previous role, I was speaking with one of our sales development representatives (SDRs), and he explained that he happened to notice via the Chrome extension of HubSpot Sales’ Activity Feed that one of his assigned leads was on our company’s pricing page—a strong indicator of past sales success. It was a “coincidence,” after all.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month. “How

Social Media 170

Social Media Media Viral Marketing Class 170