Biznology

AUGUST 28, 2013

Photo credit: Wikipedia. Blogging is a valuable marketing tool that requires consistency. Of course you keep up on new technology, reading material and regulations in your industry but do not assume the same of your client base. Sometimes the best blogging ideas come from creative places. Industry news.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

MARCH 5, 2012

Image via Wikipedia. The world, of course, changed a lot over the last 100 years. Likewise, physical goods benefit from a well optimized market place: several mechanisms ensure supply and demand are aligned. The answer may not seem obvious now, but it will be in a few years. You didn’t have to triage or make executive decisions.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

MARCH 15, 2016

Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship. Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. ” Influencers are people too.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

MARCH 15, 2013

Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Of course, I say fortunately for me.

Wikipedia 80

Wikipedia Social Media Eye-Tracking Internet Marketing 80

Biznology

JUNE 11, 2010

Image via Wikipedia. In fact, if you would like to look at Internet marketing and the Internet business in general, literally everything is content. Content is the consumable piece of your Internet presence. Demand Media bragged about their platform to ensure quality. Of course, talk is cheap.

Wikipedia 80

Wikipedia Internet Marketing Content High Quality Lead 80

Biznology

MAY 11, 2012

Photo credit: Wikipedia. If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest let alone digest (that is unless you don’t have a job or a family or hobbies or a life in general). End of story.

Paid Search Agency 80

Paid Search Agency SMB Internet Marketing Wikipedia 80

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. Actually control. There’s the rub. Like normal people do.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

NOVEMBER 4, 2011

Image via Wikipedia. I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. Of course, he is writing for his audience, but his audience is mostly SMB’s who are trying to market their way out of this economic train wreck we are living through.

SMB 80

SMB Internet Marketing Wikipedia Case Studies 80

Biznology

FEBRUARY 21, 2012

Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. Actually I know it was.

Wikipedia 80

Wikipedia Communities Internet Marketing Fulfillment 80

Biznology

FEBRUARY 23, 2012

Image via Wikipedia. source: Wikipedia ). As the amount of things to search in the Internet exploded, the editorial approach used by Yahoo! So, the logic goes, if that worked for the Internet, it should also work everywhere else, right? Your “crowd” is just not big enough for that.

Wikipedia 80

Wikipedia Business Terms and Conditions Social Media 80

Biznology

OCTOBER 12, 2012

Photo credit: Wikipedia. Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic search to paid search to social media to display advertising to analytics and all stops in between or beyond.

Paid Search Agency 80

Paid Search Agency Wikipedia Opinions Internet Marketing 80

Biznology

OCTOBER 28, 2011

You know that I talk a lot about local marketing. Here is the first verse of the song as taken from Wikipedia: Oh, the old gray mare, she ain’t what she used to be, Ain’t what she used to be, ain’t what she used to be. Well, the same basic principle applies regarding things aging on the Internet.

Marketing Websites 80

Marketing Websites Internet Marketing Wikipedia Opinions 80

Adobe Experience Cloud Blog

SEPTEMBER 16, 2013

I of course was elated, bragging about her all over the office for about 20 minutes. That, of course, remains to be seen. Amid all of my day dreaming about how Haley was going to be the next big internet animal (I really want to go to SXSW), I got to thinking—how are viral internet memes made? Not bad for my dog Haley!

Viral Marketing 48

Viral Marketing Internet Marketing Youtube Wikipedia 48

Biznology

AUGUST 30, 2010

Image via Wikipedia. It's a less desirable way to approach content, but it is becoming more and more popular due to the likes of content farms like Yahoo's Associated Content, Independent Demand Media, and others, such as Examiner.com. Of course, they can be, but most people don't have the luxury of the time required to do that.

Intent 80

Intent Content Terms and Conditions Wikipedia 80

Biznology

JANUARY 10, 2014

(Photo credit: Wikipedia). Of course, this type of “non-business” community has a role in the overall implementation, but if that’s the majority of the activity in your social platform, your numbers may look good, but you may not be realizing much of the potential business value. Are metrics important?

Business 80

Business Wikipedia Communities Internet Marketing 80

Contently

JUNE 13, 2016

Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. It’s more like a blend of Wikipedia and Reddit. Of course, all of this is predicated on enough people using the extension. Facebook has more than a billion users. Can it be both?

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Biznology

OCTOBER 4, 2011

Image via Wikipedia. The closer you can get to the media organ that your target market consumes primarily and religiously, the higher the probability that content will register with the reader, will resonate with the reader, and will feel like it is intimate to the reader and his local community and experience of the world.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. .

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace. What is Context?

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

chiefmartech

JANUARY 16, 2017

Can I just take a moment to say how cool it is to have a “chief mathematician” at a marketing technology company? I loved how this article connects several fields of math to marketing challenges that are being addressed with artificial intelligence. Data-driven marketers recognize these clusters as competitive ecosystems.

Marketing AI 40

Marketing AI Network Marketing Allocation Lead Ranking 40

SnapApp

JANUARY 23, 2018

To my luck, there are still frequent times in my life when I find myself in social situations where the majority of people present are not marketing professionals – are not, bless them, even professionals who work predominantly on the web. . I could go the easy route and simply shrug “I work in marketing.” A gentle sigh of relief.

Work Management 48

Work Management B2B Marketing Marketing Management B2B 48

Webbiquity

APRIL 12, 2017

Infographic by: Market Domination Media. Likewise, the use of infographics on the Internet —where users are barraged with a constant stream of changing information—has grown by nearly 1,000 percent since 2007. Following are six ways infographics changed the course of human history: 1. Cave Paintings. A Message from Earth.

Course 202

Course Storytelling Interactive Marketing Wikipedia 202

Biznology

JULY 25, 2012

Photo credit: Wikipedia. Of course, not all inbound links are weighed the same. Of course, not all inbound links are weighed the same. Some web properties where links are typically “nofollowed” are blog comments, article submission sites, forum signatures, and social media.

Online Marketing 80

Online Marketing Link Building Wikipedia Lead Scoring 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 6, 2011

Image via Wikipedia. As I explained how important social media is to her organic search results, she stopped me and barked, "I want search, not social," showing the irritation of someone who has been sold something different from what she needed once too often. Often, marketing is stuck on tactics.

Wikipedia 80

Wikipedia Fulfillment Marketing & Strategy Consulting 80

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Biznology

MAY 10, 2012

Photo credit: Wikipedia. The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” Does it provide them new insights into their business or their market? Here are a few quick examples of effective content marketing.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

JANUARY 26, 2011

Image via Wikipedia. Unfortunately, the Internet has forever ended the technique of letting the storm blow over. Social media has also made a huge difference, because blogs, Facebook, Twitter, and YouTube keep stories alive day after day. (I It feels safer to let the story run its course without your comment.

Public Relations 80

Public Relations PR Wikipedia Press 80

Biznology

DECEMBER 16, 2011

Image via Wikipedia. If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? Think in terms of “core and explore” when crafting your media strategy. Antitrust Forces Storm the Castle.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. When we send out two-thousand emails pitched to two-thousand bloggers, the four hundred bloggers that post over the course of a month don’t have to. It is earned media. We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it.

Blogger 80

Blogger Outreach Wikipedia PR 80

BuzzSumo

MARCH 1, 2016

Take as an example the question “what is content marketing?”. The Content Marketing Institute have written a comprehensive answer to this question on their site. In fact it is the top answer to the question ‘What is content marketing?’ The ability to generate links is a major benefit to your marketing and SEO.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

WebMarketCentral

MARCH 4, 2009

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Flickr or YouTube ), a wiki, a forum, a Squidoo lens, wherever.

Social Media 20

Social Media Web 2.0 Media Wiki 20

Hubspot

MARCH 27, 2015

1) DM (Digital Marketing). With nearly 700,000 members, DM (which stands for Digital Marketing) is one of the most popular digital entrepreneur groups and an outstanding way for digital marketers and entrepreneurs to connect with their peers or share ideas about growing their business via the internet.

Linkedin 28

Linkedin Peer-to-peer Wikipedia Cross-Selling 28

Hubspot

OCTOBER 23, 2013

The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. In fact, earning inbound links was one of the core tenets of inbound marketing. Mobile Search Will Continue to Rise.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Webbiquity

FEBRUARY 20, 2018

Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs. In contrast, there were 1.5

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237