Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

B2B Marketing Traction

APRIL 5, 2013

Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. But the place for addressing “wrongs,” especially if they are perceived, is not on the Internet for all to see.

Social Media 100

Social Media Media Wikipedia Conference 100

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. It seemed like it was always ‘getting there’,” said Adam Binder, owner, founder and CEO of digital marketing and SEO firm Creative Click Media. Instead, one should pull from news sites or Wikipedia. What digital marketers can do. One year ago, it couldn’t do that.

Marketing AI 110

Marketing AI Ethics Phishing Paid Search Agency 110

Biznology

SEPTEMBER 21, 2017

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” In short, digital media will be the key vehicle for reaching customers with relevant, engaging, and purposeful brands and content.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Biznology

JANUARY 17, 2012

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Chris Koch

JUNE 25, 2010

Image via Wikipedia. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Biznology

OCTOBER 23, 2012

I posit that our brains can expand this prosthesis of other minds deeply into the Internet , virtually, and can readily physiologically benefit. So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

JUNE 27, 2011

Image via Wikipedia. Social media is like that. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. They might not know the four steps every organization should take to succeed in social media. But it's seductive to think that you would know.

Social Media 80

Social Media Media Wikipedia Youtube 80

Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. The dirty little secret of media relations is that the commenter is basically right. There are millions of businesses worthy of media coverage, yet only a select few receive it every day. There are millions of businesses worthy of media coverage, yet only a select few receive it every day.

Media 80

Media PR Public Relations Press 80

Biznology

JANUARY 11, 2012

Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind?

Social Media 80

Social Media Social Marketing Media Wikipedia 80

Biznology

APRIL 20, 2011

Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

Social Media 80

Social Media ROI Media Wikipedia 80

seo.co

JUNE 16, 2021

You don’t have to spend much time on the Internet to learn that not everyone who claims to be an expert on a given topic actually is. Search the Internet for mentions of your brand, services, or products. Guest blogging is a tried and true way to not only market your business, but also to improve your backlink profile.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Biznology

JULY 16, 2013

Most of my clients and friends have made exactly the same mistake: their social media life effectively began on the day they started blogging, tweeting, and Facebooking and it has never and will never occur to them that the Internet isn’t a book printed once onto paper — that it is infinitely editable, hackable, revisable, and adaptable.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

FEBRUARY 9, 2012

Image via Wikipedia. I’ve spent years listening to clients who want me to help them with social media. And, across brand after brand, time after time, Id try to ask them about what their marketing strategy was, so I could tell them how social can fit in. But, recently, I’ve seen a growing change.

Social Media 80

Social Media Social Marketing Wikipedia Media 80

Biznology

MAY 24, 2011

Image via Wikipedia. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.".

Social Media 80

Social Media Media Wikipedia Webinar Metrics 80

Biznology

MAY 15, 2013

Photo credit: Wikipedia. Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest but not quite sure how it applies to your business?

Webinar Metrics 80

Webinar Metrics Wikipedia Marketing & Strategy Social Media 80

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

MARCH 9, 2012

Image via Wikipedia. In social media, things tend to get turned on their ear, so to speak, and conventional wisdom can seem rather unconventional. To get the point, I am seeing something in the social media space that is both interesting and cautionary. I still don’t feel like I have mastered the basics of social media.

Social Media 80

Social Media Media Wikipedia Work Management 80

Biznology

OCTOBER 10, 2013

Photo credit: Wikipedia. For digital marketers, the implications are clear: post a static web site that never changes or self-serving advertising that doesn’t engage users, and you will drop in the search rankings. Check out the job titles: community manager, content strategist, content marketing manager.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Call off the dogs. The Priesthood.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Chris Koch

MAY 6, 2011

Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence.

Social Media 100

Social Media Social Marketing Work Management Media 100

Biznology

FEBRUARY 26, 2020

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. There’s suddenly a rapid, tsunami-size wave of AI adoption by some of Brazil’s largest companies and startups that are even outpacing similar innovation bursts in more mature markets worldwide. Diego Barreto , CFO of iFood.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

SEPTEMBER 27, 2013

Photo credit: Wikipedia. Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. The Internet police state was patrolling in full force. Then smartphones came along and companies lost complete control over their employees Internet behavior.

Generation 80

Generation Social Networks Wikipedia Lock-In 80

Biznology

OCTOBER 5, 2011

Image via Wikipedia. But if you are trying to guess where we’ll see the next revolutionary step in social media — as opposed to the much-easier-to-predict incremental improvements — you have to focus where the biggest opportunities are, the undiscovered country somewhere out there. The social media role, so far.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. Most of them never enjoyed the sustained success of Wikipedia in the corporate world.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. Such organizations can market different products in different countries, some of which could potentially complete with each other. In offline marketing it was a lesser issue. How do marketers respond?

Social Media 80

Social Media Product Media Cross-Selling 80

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

DECEMBER 5, 2013

(Photo credit: Wikipedia). Here’s why you should consider adding Pinterest to your social media list. When Pinterest first arrived on the scene, it was unfairly pigeonholed as the social media spot simply for recipes, crafts, and unrealistic home improvement/decor ideas. But have you given Pinterest any thought?

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Wondering Out Loud

APRIL 5, 2010

A friend of a friend asked me if I knew anything about a particular social media organization. where anybody with a computer and internet access can publish/distribute whatever they wish, there is an additional burden on the consumer to do their due diligence. Wikipedia. In the world of Web 2.0, So let me distill what I learned.

Social Media 40

Social Media Web 2.0 Wikipedia Media 40

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. One certainly needs to understand the basics of marketing to be successful in digital marketing. Market research rocks!

Social Media 80

Social Media Research Social Marketing Media 80

Biznology

JANUARY 8, 2014

(Photo credit: Wikipedia). As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing” We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed. You can sign up here.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. We all know how much “lifting&# goes on in the Internet. If your team uses social media at work, particularly for clients, you’ve got to have a policy.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

JUNE 28, 2012

Photo credit: Wikipedia. The other day, I posted about choosing the right social media listening tool for the right job. Any use of social media that is good enough for a person to look at individual social conversations can get by with just these free tools. They just want it to be fast and accurate.

Social Media 80

Social Media Tools Media API 80

Biznology

MARCH 28, 2014

(Photo credit: Wikipedia). In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time.

Paid Content 80

Paid Content Planning Allocation Mobile Advertising 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

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Social Media Media Wikipedia PR 80

Biznology

AUGUST 28, 2013

Photo credit: Wikipedia. Blogging is a valuable marketing tool that requires consistency. Internet Marketing Blog Business Content marketing Internet marketing marketing public relations social media social media marketing'

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Public Relations Wikipedia RSS Internet Marketing 80