Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Few businesses can thrive without at least a basic website, and web-generated sales or leads are critical for many firms. Website: static content. Share this on Bebo.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Sure, social media can in some cases drive lead generation and even direct sales (so can PR), but that isn’t its strength or its primary purpose.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

AUGUST 10, 2010

Ba-da-boom , instant sales and subscriptions. Don’t be silly, there are no easy formulas, of course not. Take a look at this diagram I whipped up with SmartDraw : Grabbing readers’ attention is the first step, of course. (By I’m feeling a little insecure right now, of course…;-) !

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

AUGUST 25, 2010

And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Of course, the truly nuanced subtlety is when you not only observe yourself thinking, but you feel yourself feeling ! This is important when you’re writing on the Web , when your composing blog posts.

Digg 100

Digg Content Buzz Landing Pages 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? You can’t really automate marketing, of course, any more than you can automate gourmet cooking or great painting. Most sales people still don’t.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

MARCH 9, 2010

As a very wise b2b sales executive said to me several years ago, “people don’t buy from companies. It’s more about making current sales cycles more productive than about generating new potential business. Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing. Post this on Diigo.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

JANUARY 12, 2010

And if you Google “sales management thought leader&# in quotes, six of the top ten spots belong to the same sales leadership guru. The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Writing on the Web

SEPTEMBER 20, 2010

For example, writing on the web can have several objectives , besides making a sale. It’s okay if you’re educating people without any sales objective in mind. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. Watch a video?

Buzz 100

Buzz Digg Content Rules 100

Webbiquity

MAY 4, 2010

Of course it helps to have a sizable Twitter following, but the quality of your followers is much more important than the quantity. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Use Twitter. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. With the annual celebration of Thanksgiving upon us here in the U.S., Share this on Bebo.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

FEBRUARY 22, 2010

Your tweets are a series of blatant sales pitches. My posts are primarily focused on b2b marketing, but I’m not one-dimensional; I have a variety of interests including politics, football, faith, local (Minnesota) news, technology, American Idol (only because my kids watch it, of course), economics and more. Am I wrong?

Twitter 100

Twitter Phishing Broadcasting Digg 100

Anything Goes Marketing

MARCH 8, 2009

I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

SEPTEMBER 1, 2010

Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. “Are you hoping to connect with bloggers and get the word out about your product or service?&# Share this on Bebo. Subscribe to the comments for this post?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convert

NOVEMBER 13, 2023

Thomke ( Source ) Of course, many factors contribute to the value of a company. If you deny it, I’ll refer you to Blockbuster and Digg. Depth of Analysis Web Experimentation Product Experimentation Usually involves marketing- and sales-level analysis of the business.

Product 52

Product Lead Ranking A/B testing Sample 52

Biznology

FEBRUARY 5, 2013

This can be useful; however, it suggests to visitors that they’re soon to receive an aggressive sales call from a sociopathic salesman. So, no matter what your gift “costs” you, it’s a worthwhile investment in your sales channel and business development strategy. ” you ask? Make that content yours.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

B2B Marketing Savvy

AUGUST 17, 2009

Other Popular Posts: PR as Sales Collateral Branding Monks/Message Scribes Email The Scoopdog Team. Striking a workable balance while (first) learning (then) gleaning value from Twitter, LinkedIn, Facebook, Digg and Del.ic.ious, et. Of course not, no. If you like the read, please subscribe to my RSS feed.

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us But many patients could avoid the return of pain and the need to repeat the surgery -- not to mention arrest the course of their disease before it kills them -- by switching to healthier lifestyles. billion in sales. All leadership comes down to this: changing peoples behavior. Yet very few do. "If

Companies 100

Companies Work Management Advertorials RSS 100

Hubspot

APRIL 23, 2024

fire your sales team and rehire better ones), while others need only a quick solution (e.g., have sales staff include a scheduler link in their signature). Compound Annual Growth Rate” (CAGR) CAGR is the rate of return a company uses to describe the growth of its investment over the course of a year. Noel Diggs says.

Consulting 53

Consulting Marketing AI Conversion Deliverability 53

WebMarketCentral

SEPTEMBER 10, 2008

Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs. Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world.

Social Media 20

Social Media Wiki Optimization Digg 20

Webbiquity

FEBRUARY 28, 2011

Not that number of followers means everything , of course, and those few hundred followers may be really highly engaged. It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Share this on Bebo. Subscribe to the comments for this post?

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

WebMarketCentral

JULY 30, 2009

A fundamental problem with this of course is that all marketing ROI calculations are imprecise, at best. RONI: damage to brand, possible direct loss of revenue (individual sale). Your company fails to respond to a general industry question which could have led to a sale.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

Best Practices 20

Best Practices Business Adwords Blogger 20

Writing on the Web

JUNE 22, 2010

Do you know how many ways a sales page can be used? I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. This one factor is the basis of expensive sales copywriting courses.

Ning 100

Ning Class Landing Pages Copywriting 100

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. You're almost to the point of sale. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I’d add: 1)Social media can increase sales. I don’t concur that “social media can increase sales&# is always false.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. June 8, 2010. Rob Leavitt ( @robleavitt ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

NOVEMBER 22, 2010

Their knowledge and opinions matter; if they are resisting a change in direction, listen to make sure what they’re saying really is status quo baggage thinking, and not a prescient warning of hidden dangers in the new course of action. Reps sell where they win, to, wherever they are winning, that’s your current market focus.

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 9, 2009

Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. The reason the sales team loves case studies is it gives them evidence. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done. Tweet This!

Social Marketing 100

Social Marketing B2B Marketing B2B Thought Leadership B2B 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

Romi: This is of course the 64,000 dollar question, but that said: Agencies that get it have the following characteristics: 1. Prior to joining KKM, Romi was Chief Marketing Officer of Ascentium Corporation, a leading digital agency with 96M in Sales in 2008. 2) How can you gauge if your agency really “gets it&# ? Tweet This!

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. Noting that “B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists. Easy Ways to Socialize Your Email by Direct Magazine.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

NOVEMBER 21, 2011

Just make sure all of the authors have what it takes to be successful business bloggers : writing skills (of course), but also originality, subject matter expertise, a point of view, and most importantly—persistence. Digg, Facebook, LinkedIn), even create an e-commerce store. Assigning multiple writers (i.e., Intellectual? Informative?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] What’s Your Pitch? The elevator pitch is dead. What’s the Point?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Buzz Marketing for Technology

JUNE 27, 2008

Sales & Selling. Sales & Marketing. Of course, the groupware industry needs to learn how to do that without overwhelming users with technicalities and without turning every groupware deployment into a training and configuration headache. Forms & Agreements |. Industry Centers |. Business Directory |. by Industry.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Online Marketing Institute

NOVEMBER 2, 2010

Maybe the long sales cycle in many B2B markets is the culprit. Or the (unsustainable) lack of communication between marketing and sales. A valuable wiki is only the result of behaviors over the course of time. Theres just too much at stake and the consequences of every action are too obvious and public.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

OCTOBER 5, 2010

Of course not. Driving sales directly was ranked by both groups as the least effective use of the platform. Now picture twitter as sexy college campus during the first week of school…Who is in danger of getting crabs?…Is …Is the fat, hairy terroristy looking dude going to get crabs? Share this on Bebo.

Twitter 100

Twitter Stats Tools Tips 100