Moz

NOVEMBER 15, 2018

I've called them out here @JustinBriggs on Twitter, and his website is Briggsby.com. So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. At Whiteboard Friday, we're trying to convey information and make it useful and interesting and valuable. They don't perform well.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

Leadspace

FEBRUARY 19, 2018

More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month. Add more researchable information. Most B2B brands are familiar with “the big three” platforms: Twitter , Facebook , and LinkedIn. Content on a company’s website can also impact buying decisions.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Optinmonster

APRIL 23, 2020

Real Business Information. In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Google’s stated purpose is to “organize the world’s information and make it universally accessible and useful.” It’s also about the quality of information.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

seo.co

APRIL 1, 2021

Beyond the SERP, map and business listings help potential patients when they are trying to find your particular practice or are searching through listed doctors rather than just clicking on websites. There is a direct correlation to posting frequency and the number of leads and sales. Know Your Field and Your Competition.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

Moz

OCTOBER 15, 2020

Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. But a really cool way of informing Google of your sitemaps, that a lot of people don't use, is simply pinging Google. So imagine you share a URL on Twitter. You can remove sitemaps, validate.

SEO 64

SEO API Tips Best Practices 64

Conductor

JANUARY 19, 2022

YouTube tags function similarly to hashtags on Twitter or Instagram. Backlinko’s research has also confirmed a correlation between tag keyword matches and YouTube rankings. YouTube video tags are words or phrases that tell the YouTube search engine algorithm what your video is about, so it can show the video to relevant searchers.

Tagging 52

Tagging Youtube SEO Optimization 52

Moz

MAY 16, 2019

But a really cool way of informing Google of your sitemaps, that a lot of people don't use, is simply pinging Google. When you have new content, sharing socially, there's a high correlation between social shares and content ranking. So imagine you share a URL on Twitter. You can go in there and you can submit sitemaps.

SEO 70

SEO API Tips Content 70

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. Keep in mind that keyword research is meant to inform your market research.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Directive Agency

DECEMBER 13, 2018

Google Correlate. Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. Social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.) Wordtracker Scout. WordStream.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

ClearVoice

JULY 9, 2022

However, many SEO professionals seem to disagree because they’ve observed a correlation between higher social shares and organic rankings. Moreover, in a study of 23 million social shares , CognitiveSEO found that there’s indeed a correlation between a strong social media presence and better rankings. Increased traffic to your site.

SEO 52

SEO Lead Scoring Lead Ranking Correlation 52

Optinmonster

FEBRUARY 15, 2024

By simply sharing blog posts on social networks like Twitter and LinkedIn and engaging with followers, we saw our content reach a wider audience, boosting the site’s rankings in search results. How Social Media Impacts SEO The correlation between social signals and ranking position is extremely high. Keep your content coming.

Social Media 87

Social Media SEO Media Lead Scoring 87

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. For instance, Verizon runs a few Twitter accounts. Or Pinterest? Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Optinmonster

MARCH 1, 2024

It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). These tell Google – and searchers – what a page is about, and show up in SERPs as a way to entice people to click. Mobile SEO stands for mobile search engine optimization.

SEO 90

SEO Lead Scoring Lead Ranking Mobile Marketing 90

Hubspot

MARCH 8, 2018

And when it comes to the future of SEO, I believe that voice search will only continue to play a fundamental role in how we not only seek and consume information, but also, how Google ranks and surfaces it. >" src="[link]. I think that this is a classic case of simple correlation," says Barby. HTTPS and SSL. Source: Moz.

Optimization 77

Optimization SERP Domain Lead Scoring 77

Moz

JANUARY 12, 2021

Also, if you want to learn more about SEO, come join me on Twitter. People like my friend Rand Fishkin, the founder of Moz, used to do correlation studies that would discover what factors seem to correlate with rankings, and we'd publish these kinds of reports. I'll put this link up again at the end of the session.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Single Grain

JULY 3, 2019

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Here are some examples: Table for sale.

Keywords 91

Keywords SEO Brand Identity Branding 91

Moz

OCTOBER 25, 2019

For this technique, the bonus is that you don't really need to be on page one for the root term (or ranking at all) — often, carousel snippets are taken from off-SERP links. The SERPs are incredibly volatile things, with Google making updates multiple times every day. Is it comprehensive for someone looking for additional information?

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

KoMarketing Associates

DECEMBER 22, 2015

One of the ways our team remains competitive and successful is through the constant review and distribution of industry-related information discovered online. However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. Not an article per say but a Twitter update that inspired me.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Single Grain

APRIL 20, 2023

Instead of interrupting potential customers with intrusive ads, inbound marketing seeks to engage them by providing useful information that helps them solve problems and make informed purchasing decisions. This was a prime example of how correlated and diversified content worked together to improve rankability.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Moz

MAY 13, 2020

The problem here is that we don’t know from these numbers what MarketWatch’s normal SERP flux looks like. Even if we accounted for the variance and did statistical testing, we’re still missing a lot of information. That’s useful information, but it still begs further investigation before we jump to sweeping conclusions.

Google 75

Google Comparison Lead Scoring Lead Ranking 75

Content Standard

SEPTEMBER 6, 2017

And while clicks remain among the most commonly used marketing performance metrics, it’s only one of many different data points used to evaluate success, and it doesn’t necessarily correlate to high conversion rates or other high-value user actions. Google’s SERP Snippets.

Click Rate 41

Click Rate Mobile Advertising Banner Ads Banners 41

KoMarketing Associates

JANUARY 24, 2017

Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information. Users shouldn’t have to dig through your website to find the information they need , which is why a simple and user-friendly website navigation is crucial.

Organization 120

Organization SEO Practices Best Practices 120

BuzzSumo

JANUARY 19, 2021

I usually keep outreach for content promotion short and sweet by using simple Twitter direct messages. We’re able to use this information to put together media and prospect lists we can build upon. Find relevant bloggers via Twitter search and Twitter lists. — Kristi Hines.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Martech Advisor

AUGUST 29, 2019

Collate all this information to create multiple buyer personas. Use this information to decide the best techniques to get your e-commerce marketing plan off the ground. Ranking organically on the search engine result pages (SERP) requires you to have a sound SEO strategy. Search Engine Optimization (SEO).

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Moz

OCTOBER 8, 2019

Research suggests that if you keep your titles under a reasonable 60 characters then you can expect your titles to be rendered properly in the SERPs. Structured data is a standardized format for providing information about a page and classifying the page content. Twitter card. JSON-LD structured data.

Marketing Analytics Tools 54

Marketing Analytics Tools SEO Multi-Touch Attribution Tagging 54

Single Grain

JUNE 24, 2021

Brand SERP Optimization. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. Mobile SEO. Long-Form Content. Fact-Checking. Video Content. Voice Search Optimization.

SEO 138

SEO Trends Content Marketing SERP 138

Conductor

FEBRUARY 9, 2022

When you’re considering a retailer to shop from, you might search Google to find their Twitter page before heading to the store. You can also use social media cues to inform your SEO strategy. Google states its algorithm focuses on providing “the most useful and relevant information.” Research and testing.

Social Media 111

Social Media SEO Media Lead Scoring 111

seo.co

FEBRUARY 19, 2023

Facebook, Linkedin, Twitter, Instagram & TikTok). There is a ranking correlation to the number of days a post has been live and its ranking position. Similar studies by Moz show a direct correlation between the number of days a piece of content has been live and it’s ranking position the SERPs.

Link Building 102

Link Building Ad Building Lead Scoring Lead Ranking 102

seo.co

FEBRUARY 9, 2023

Provides discussion content for social media streams, and helps generate social signals when readers decide to share articles via Twitter or Facebook. This is the written text that appears under the title and link (see the example in the preceding section), so it’s another opportunity to capitalize on user interests on SERPs.

Optimization 111

Optimization SEO Lead Scoring Lead Ranking 111

Directive Agency

MAY 9, 2017

And, because time is of the essence, we leverage a virtual assistant to build this data and gather this contact information, thus keeping us lean and financially feasible. New opportunity identification in SERPs. There are a lot of data sources our there that can help you gather this information. Social: Twitter, LinkedIn, FB.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Anteriad

APRIL 25, 2023

Often written informally or in conversational style, it’s usually intended to be informative. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Often written informally or in conversational style, it’s usually intended to be informative. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

KoMarketing Associates

JULY 18, 2019

We learned that it all comes down to establishing site authority, improving content accuracy and ensuring information is aligned with authoritative consensus. "Mobile Both robots and humans want you to be clear, be concise, provide accurate information, get to the point, avoid jargon and cover subtopics. ruthburr #Mozcon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 16, 2015

Ran a number of tests that compared multiple data points against each other to find correlation trends. It's worth mentioning at this point that the study was purely focused around finding correlation. That said, correlation analysis can give a very strong indication of what's working, even without proving causality.

Studies 28

Studies Correlation Paid Search Agency Keywords 28

Single Grain

SEPTEMBER 9, 2019

Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Bounce Rate: A user clicks a website link on the SERPs but does not visit any other pages on that site. ” And by “cesspool”, he was referring to the Internet.

Lead Scoring 92

Lead Scoring Lead Ranking Dwell Domain 92