Content Marketing Institute

AUGUST 31, 2023

Some generative AI tools also provide an SEO assist during the writing process or use your proprietary content to create derivate pieces. It’s useful for filling in bandwidth or resource gaps – like creating an image quickly instead of looking through stock images for hours.

Marketing AI 116

Marketing AI Content Marketing Planning Ethics 116

Martech

APRIL 28, 2023

Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. Like keyword research, content creation is a labor-intensive process. It can also be costly when outsourcing this work to an agency. Up to 44.5%

Marketing AI 124

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 124

Oktopost

JUNE 4, 2020

This is especially true in the world today when social distancing has driven many business processes and communications to social media. To help ease and give the process structure, we’ve created a simple seven step plan to create a positive and empowering social media policy for your employees. Yes, it’s worth it. . That’s their job.

Social Media 146

Social Media Media Guidelines Privacy 146

Sana Commerce

NOVEMBER 23, 2022

One of the most common mistakes made by businesses is copying data from competitors, which can lead to copyright claims, lawsuits, bad press, and loss of business. . Low SEO ranking. Low SEO ranking is bad. Smart B2B businesses will need to invest in SEO tools and marketing specialists to game plan out how to move forward.

Marketing Management 52

Marketing Management Business Ad Exchange Privacy Policies 52

Convince & Convert

JANUARY 18, 2016

For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step. Concept, web design, layout, formatting, images, symbols—they all build trust in your resource. They contain necessary keywords (SEO). Marketing Strategy.

Content 79

Content Peer-to-peer User-Generated Content Copyright 79

markempa

NOVEMBER 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation ROI Process Generation 120

Marketing Insider Group

JUNE 18, 2010

Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

AUGUST 17, 2010

Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. So any marketing process that impedes a rapid response should be scrutinized. Greater awareness. Less money. Less People. Fewer tools. So how do we get there?

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

JUNE 3, 2010

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

DECEMBER 14, 2010

These had to be agreed to by the Ops folks with the expected costs and required resources identified. And at the end of the process, you may find you don’t have a strong business case. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Industrial Marketing Today

AUGUST 17, 2010

However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. You need to have a process in place for your content optimization to evolve over time. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

markempa

AUGUST 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It just doesnt happen.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

JUNE 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Is SEO a DiY (do-it-yourself) job? One-size-fits-all site content will not help you engage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

markempa

JANUARY 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You’re not alone. You’re not alone.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Industrial Marketing Today

APRIL 21, 2010

In the video below, Holly explains their process. Copyright © 2010 Tiecas, Inc. Resources Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW! All Rights Reserved. of Tiecas, Inc.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

OCTOBER 17, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

markempa

DECEMBER 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

AUGUST 16, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

NOVEMBER 22, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

OCTOBER 17, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

AUGUST 22, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

DECEMBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Email Heaven? Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Industrial Marketing Today

AUGUST 3, 2010

These metrics are all linked to 10 stages in Sopheon’s sales process. This way the company can see exactly where the leads are coming from, how old they are, where they are in the process, which account executive is handling them and where leads typically fall out. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

markempa

SEPTEMBER 5, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Industrial Marketing Today

MAY 7, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

AUGUST 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120