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Transforming content marketing lifecycles with AI

Martech

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. In a way, they’ve become experts in their field, providing a “face” to life with difficult conditions. Offering much-needed perspective. ” Not sure how to get started?

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Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise

Tiecas

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Example: Incorrectly using the term “pressure” when “flow rate” is more accurate.

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Putting customers first: The key to successful customer data exchange

Martech

Of those consumers unlikely to allow brands to track their personal data, 67% could be open to changing their tune — given the right conditions. Specific conditions where consumers are most likely to change their minds and allow data tracking include: If they are familiar with the brand/publisher. Loyalty points. Get MarTech!

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Master Social Media Influencer Contracts: A Brand’s Guide + Free Template

SocialPilot

These contracts transform your informal conversations into official business partnerships with clear terms. A social media influencer contract or an influencer agreement is a legal document that outlines the terms and conditions of a partnership between a brand and an influencer.

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8 Ways Ecommerce Content Marketing Influences Conversion Rates

Scoop.it

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

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What could disrupt the future of generative AI?

Martech

Publishers monetize content. They do not seek to have third-parties monetize that content without permission, especially as the publishers have likely already paid for it. Everything I say here about written content applies equally to graphic, video and any other creative content. Also, lawsuits are costly.