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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

It’s eleven years since the term “customer data platform” appeared in 2013. In fact, the formal CDP Institute definition – "packaged software that builds a persistent, unified customer database accessible to other systems" – is carefully crafted so that each term identifies a differentiator between CDP and some other type of system.

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The ethics of AI-powered marketing technology

Martech

With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

Develop metaverse terms and conditions Whether it’s a short-term activation or a permanent metaverse space, create terms and conditions for building a digital community to protect your brand. You can also use your terms and conditions to implement proper wallet hygiene.

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How to use customer data to develop marketing insights

Biznology

As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal. Social Media Participation. Focus on a few types of data at a time.

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OUR CULTURE

Excelsior Research

CONTENT SYNDICATION. CONTENT SYNDICATION. Content Syndications. GDPR Policy. Privacy Policy. Terms & Conditions. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DIGITAL MARKETING.

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How to Plan and Create Awesome eCommerce Content

Convince & Convert

When starting an online store, content is a frequently underrated yet vital aspect of the website creation process. We consistently tell our clients that we need content for the site completed within the first one to two months of a project—otherwise, it is the area most likely to slow down a site launch. Brand Voice. Sweet and Sexy?

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3 Legal Steps Podcasters Often Forget About

ConvertKit

Podcasting is a great medium for creating content for your audience with some unique benefits. Many podcast hosts do not monetize their podcasts and instead either create content as a hobby or as a marketing vehicle for their business. Another commonly asked question in the podcasting world centers around using other people’s content.