SocialPilot

JANUARY 14, 2024

Brands and businesses are making the most of the Linkedin content formats to strengthen their voice. 91% of executives rate LinkedIn as their first choice for professionally relevant content. LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. Over 90% of Fortune 500 companies use LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Liveintent

JUNE 15, 2021

ROAS is going to go down. By running campaigns across LiveIntent’s network of email publishers, Embr Labs drove traffic to a content-rich landing page for its product. As a result, the brand saw almost 1,000 post-click conversions, a 183% ROAS, and a CPA that beat out its social campaigns. So it jumped into email.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Liveintent

SEPTEMBER 14, 2021

Most agree that advertisers and publishers have a primary responsibility for finding alternatives to third-party cookies. advertisers and publishers) have the primary responsibility of finding alternatives to third-party cookies and Ad IDs. Most important criteria when considering publishers to partner with in the future.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Hubspot

APRIL 12, 2021

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). There are three key players needed to execute a performance marketing strategy: A publisher or an affiliate partner. Once your ad launches, you can only monitor its performance and make adjustments.

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

Outbrain

MAY 12, 2021

When we founded Outbrain in 2006, our thesis was simple: There are three critically important constituents in media – the publisher, the advertiser, and the consumer. The two business constituents – publishers and advertisers – have very clear goals and KPIs, whether those are ROAS, RPM, CTR, etc.

ROAS 45

ROAS Advertising Agencies CTR Guidelines 45

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike modeling has been around for a while, and for good reason. Keep reading to learn how to leverage Lookalike Audiences in the email channel to achieve your business goals.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Anyword

AUGUST 5, 2020

As the number of online purchases continues to increase, and Q4 fast approaching, I want to take a closer look at using content to drive sales on Facebook. There’s a bit of a challenge when it comes to using in-feed content to drive direct purchases. Your intent is to engage with your social network and consume content.

eCommerce 52

eCommerce Intent ROAS Content 52

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. Lookalike modeling has been around for a while, and for good reason. Lookalike Audiences & email newsletters: A perfect pair.

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Anyword

AUGUST 6, 2020

As the number of online purchases continues to increase, and Q4 fast approaching, I want to take a closer look at using content to drive sales on Facebook. There’s a bit of a challenge when it comes to using in-feed content to drive direct purchases. Your intent is to engage with your social network and consume content.

eCommerce 52

eCommerce Intent ROAS Content 52

Stevens & Tate

MARCH 2, 2020

Google Ads enable bids simulator for target ROAS, budget simulator for Maximize clicks, conversions. It’s now available for Target ROAS campaign. Facebook is making it easier for advertisers to measure ad performance across accounts, channels, and publishers. We know that content is incredibly important for ranking in search.

Trends 59

Trends Planning Paid Search Agency ROAS 59

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Optimize conversion paths across marketing programs and content with customer journey analytics. Return On Ad Spend (ROAS). Automatic Content Recognition (ACR). Any-Touch Attribution. Customer Journey Analytics.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Huptech Web

JANUARY 4, 2024

Affiliatе Tracking Nеtwork: This platform is a middleman bеtwееn the advertiser and the publisher. It also handlеs thе paymеnt from thе advеrtisеr to thе publisher based on thе agrееd-upon commission or paymеnt structurе. Mеtrics includе Click-Through Ratе (CTR), Convеrsion Ratе, and Rеturn on Ad Spеnd (ROAS).

Paid Content 52

Paid Content Cost Per Click Advertising Agencies Cost per Acquisition 52

Outbrain

FEBRUARY 12, 2023

The amount of content consumed often rises during major sporting events, as viewers try to keep up with the latest news. Inevitably, this trend forces teams to focus on objectives lower down the funnel, as they provide a clear ROAS. Conclusion In times of uncertainty, reliability becomes imperative to marketers.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

Outbrain

MARCH 28, 2022

The industry is at a turning point – marketers, publishers, and platforms alike recognize that better solutions are needed to deliver relevant experiences and ultimately drive results. The Interest Graph doesn’t rely primarily on cross-site profiles; most Interest Profiles are based on reading habits across individual publishers.

CTR 52

CTR Advertising Agencies ROAS Privacy 52

Outbrain

JULY 15, 2021

When we pioneered the space of recommendations for publishers, there were two areas we viewed as broken: The content experience: In the haystack of the Internet, it was near impossible to find a delightful needle of a story. Outbrain’s model flips that by focusing on the consumer first. I have to spend more time on this site!”.

Lead Ranking 29

Lead Ranking ROAS Lead Scoring Ad Exchange 29

Outbrain

SEPTEMBER 6, 2022

When only one platform, channel, publisher or app carries your performance campaign on its shoulders, you might miss out on a massive harvest of consumers. Drive customer engagement and action with content The way to get to your consumers is paved by engaging with them through content. The takeaway: Content is king.

Course 26

Course ROAS Marketing & Strategy Advertisements 26

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. Content Generation Content generation: the most common use case of AI in marketing.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Navigate the Channel

JANUARY 9, 2018

Take a look at our most valuable tips to help establish, expand, and empower your digital brand’s presence: Leverage content to develop authority in your industry. These days, it’s no secret that content is crucial to any digital marketing strategy worth its salt. Use social media to promote your content.

Branding 50

Branding Brand Identity Tips ROAS 50

Martech Advisor

JANUARY 24, 2020

This negatively impacts scale as well as programmatic effectiveness for buyers, while for publishers it can have detrimental effects on monetization. However, the absence of credible alternatives to cookies are could likely result in advertisers pulling spend from the open web, driving down publishers’ programmatic ad revenues.

Work Management 58

Work Management Ad Frequency ROAS Advertising Agencies 58

Anyword

JANUARY 17, 2020

For content marketers specifically, A/B testing has another critical dimension: It can help them decide which content drives the most loyal audiences and delivers the best results. However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35.

Paid Social Agency 98

Paid Social Agency Social Media Cost Per Thousand Media 98

Outbrain

MAY 12, 2021

Incorporation of the new quality metric into the Outbrain algorithm will create a superior user experience and a more robust platform for advertisers and publishers. QualityRating will factor into Outbrain’s existing algorithm to enhance the personalized feed experiences that inspire the discovery of content. About Outbrain.

Personalization 42

Personalization ROAS Guidelines Advertisements 42

Sprout Social

FEBRUARY 11, 2021

She has also been an active contributor to Sprout thought leadership content throughout the year, sharing important perspectives on how to tackle difficult conversations around racial injustice, providing tips and tricks for working in B2B social and appearing on an expert panel on how to effectively use social metrics. .

Advertising Agencies 109

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 109

Hubspot

MAY 20, 2020

These deals include specific ad inventory that is available from a publisher's website. However, the recent increase in digital consumption – especially content centered around news and current events – has translated to a greater amount of premium inventory being available. Premium Inventory.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

QuanticMind

JUNE 21, 2023

On TikTok specifically, more than half of users say they feel closer to brands that publish unfiltered, human content on the platform. While the idea might sound complicated, marketers are well-versed in the practice of tailoring content to specific platforms (you wouldn’t run an audio ad on CTV, would you?)

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Martech Advisor

JANUARY 8, 2020

A common contention among the top management is, ROI is in the revenue that you generate, not in the likes or comments. Content Marketing: Traffic, backlinks, page views, average time on page, bounce rate, leads, conversion rate. Expectation mismatch between the marketing department and senior management. However, this is debatable.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Hubspot

APRIL 2, 2021

Nowadays, media buying is done in one of two ways: Direct buy – Media buyers forge relationships with publishers to negotiate ad inventory, e.g., working with a newspaper to have an ad placed in the upcoming issue. The traditional approach, on the other hand, involves negotiations and relationship building with publishers.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Outbrain

APRIL 7, 2020

Many content-dominated sites with arbitrage-based revenue models, especially those who rely solely on programmatic revenue, often get a bad rap for seemingly sacrificing the user experience for a quick and easy profit. When promoting content on Outbrain’s network, we’ve found this Goldie Locks headline length to be 50-69 characters.

ROAS 26

ROAS Clickthrough Click Rate Lock-In 26

Outbrain

MARCH 24, 2021

Cookies serve many purposes on the open web, from tracking your shopping cart content, to personalizing your overall on-site experience. We’re able to do this because we’re one of the only platforms on the open web with code-on-page publisher relationships.

Multi-Touch Attribution 26

Multi-Touch Attribution Cost per Acquisition CPA ROAS 26

Outbrain

OCTOBER 13, 2022

Let’s explore the three main parts of the customer funnel – top, middle, and bottom – and how Outbrain’s robust publisher network and suite of performance-driven ads can be the full-funnel solution that you need now. Native advertising on the open web is a powerful channel for content marketing. Top of Funnel: Brand Awareness.

Top of Funnel 29

Top of Funnel Funnel Advertising Advertising Agencies Advertising Funnels 29

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Maintaining an exceptional Return on Ad Spend (ROAS) was a key priority for Hestan Culinary. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 to an exceptional 9.20

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Outbrain

FEBRUARY 16, 2021

To date, Outbrain has funneled back more than $3 billion dollars into the publishing industry. And if this year and the last have taught us anything, it’s how important publishers are to getting factual information that we can trust. User-generated content is not necessarily brand safe.

Paid Search Agency 29

Paid Search Agency Advertising Agencies Mobile Advertising Top of Funnel 29

Valasys

JULY 21, 2020

You can increase your email opt-ins by: Creating Valuable and Compelling Content. Publishing Gated Content. They may end up buying from you and in the long term become loyal to your brands. Implementing the ‘Live Chat’ functionality to Generate Leads. Use of the Popup Forms. Creation of Compelling CTAs.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. It can also appear on websites that have similar content and keywords to your business. billion in revenue from Google Ads alone the year before. But that doesn’t mean you can’t play too.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Anyword

MAY 14, 2020

How can publishers optimize their affiliate marketing efforts? Most of these questions have an answer in our affiliate revenue FAQs and our commerce content strategy eBook. Most of these questions have an answer in our affiliate revenue FAQs and our commerce content strategy eBook. So how do you build trust with your readers?

Top of Funnel 98

Top of Funnel ROAS Advertising Agencies Advertising Funnels 98

QuanticMind

MAY 31, 2018

If a page appears on the first page of search results for a query, users can trust the content is truthful and from a source that people have a lot of confidence in. Unlike PPC advertising, where you have to pay for each click to your content, SEO is completely free. Low cost (potentially). Increase conversions.

PPC 40

PPC SEM Marketing Budget SEO 40

QuanticMind

MAY 31, 2018

If a page appears on the first page of search results for a query, users can trust the content is truthful and from a source that people have a lot of confidence in. Unlike PPC advertising, where you have to pay for each click to your content, SEO is completely free. Low cost (potentially). Increase conversions.

SEM 40

SEM PPC Marketing Budget Lead Ranking 40

Tomorrow People

MAY 24, 2022

Persuasive and timely content. An important pillar of any post-launch strategy is content—or more specifically, content that educates and persuades your audience to see the value of your new product. How to get started: Make sure your organisation has a content calendar first. Things can slip away quickly otherwise!

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177