RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Mereo

SEPTEMBER 10, 2020

In late 2019, the International Air Transport Association (IATA) published the “Economic Performance of the Airline Industry” report. Find the entire article on pages 18-19 of the Top Sales Magazine September Issue and dive into the elements of RICH content. It predicted a 4.1% growth in global air traffic demand in 2020.

Lead 77

Lead Marketing Qualified Leads Leads Forecasting 77

Sales Engine

OCTOBER 16, 2015

I’ve always loved magazines—most of us do, right? You can call me a magazine nerd if you want to , but I suggest I’m not alone given the sheer volume of publications presented every day on newsstands, despite the pronouncements of print being dead. But have you ever thought about why magazines are so popular?

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Contently

MARCH 25, 2021

It reads like the title of an award-winning magazine feature. To this day, it’s arguably one of the best pieces of content marketing ever created. “88 SEMrush uses its own features to analyze its content on a regular basis. At Contently, we think of ourselves as our best case study. Should’ve been, really.

Press 188

Press Product Case Study Case Studies 188

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Learn the tips and tricks to creating remarkable content.

Content 231

Content Act-On Viral Marketing Fulfillment 231

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Liveintent

NOVEMBER 23, 2021

LiveIntent recently attended AdWeek’s Elevate: Publishing conference. Over three days, publishers and tech partners came together virtually to discuss the hottest topics and trends in the publishing world. Ask your readers what content they love most and want to get more of. The cycle supports itself.

Newsletter 124

Newsletter Loyalty Business Curation 124

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

Thought Leadership 315

Thought Leadership Enterprise Management Work Management Marketing Management 315

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Contently

FEBRUARY 14, 2017

In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. So Richard Stengel, the magazine’s former editor-in-chief, made a drastic move. ” The way people interact with media and social media today affects publishing schedules. .”

Distribution 132

Distribution Open Rate Newsletter Social Media 132

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. How Content Marketing is Changing. In the past, content marketing used to be all about: Creating content.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing.

Marketing AI 89

Marketing AI Peer-to-peer Television marketing Creativity 89

Contently

APRIL 2, 2018

People often talk about content marketing like its the flashy new gadget in a marketer’s toolbox. While the practice has skyrocketed in popularity over the past few years, the principles of content marketing have been around for centuries. After a few decades, each issue reached millions of customers.

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader.

Branding 114

Branding Brand Identity Distribution Rules 114

Square 2 Marketing

MARCH 16, 2023

Many of you who read our articles know that one of the secrets to lead generation and demand generation in 2023 is content creation. You need to create compelling, educational and entertaining thought leadership content. Some people have even advised you to start thinking like a magazine publisher.

Thought Leadership 74

Thought Leadership Content Demand Generation Webinar Metrics 74

Trade Press Services

NOVEMBER 13, 2023

In a time when artificial intelligence and natural language processing can mimic human content creators, now more than ever readers crave high-quality and accurate insights directly from industry experts. As a result, publications that feature content from expert contributors have an edge in connecting with target audiences.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

Startups 334

Startups Marketing & Strategy Marketing Strategy Content Marketing 334

Parse.ly

JANUARY 22, 2019

As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019. said Mike Petroff, Director of Content Strategy at Harvard University. Imagine such a world!

Emarketing 82

Emarketing Mobile Advertising Newsletter Lead Scoring 82

B2B Memes

JUNE 21, 2010

Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing.

Content Marketing 100

Content Marketing Content Blogger Lead Ranking 100

Contently

JANUARY 18, 2018

Snapchat is not normally a place for heartbreak, but given its current identity crisis, it could be headed for a messy split from brands and publishers. Then there’s the matter of Discover, Snapchat’s daily magazine-like channel full of content from major news and entertainment publications that disappears after 24 hours.

Multi-Channel 103

Multi-Channel Branding Brand Identity Distribution 103

Brandpoint

OCTOBER 7, 2021

In the marketing world, it’s easy to confuse copywriting and content marketing. One person might say, “I wrote that copy,” and another, “I wrote that content.” However, content marketing and copywriting are distinctly different. What is content marketing? Read More: The Big List of Content Marketing Acronyms ].

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Anyword

FEBRUARY 1, 2023

Creating content is an incredibly rewarding experience. Whether you’re a copywriter, blogger, or content creator, you know that coming up with fresh and exciting ideas isn’t always easy. From writer’s block to procrastination, there are plenty of obstacles that can make content creation a difficult task.

Process 98

Process Copywriting Content Blogger 98

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader.

Branding 73

Branding Brand Identity Distribution Rules 73

Biznology

DECEMBER 5, 2013

As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. GQ Style from GQ Magazine. (Photo credit: Wikipedia). Babies from Babble.

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Kevin Indig

JUNE 19, 2023

Read more about JetOctopus JS tools Last week, three things happened that are all related: 1/ The editor-in-chief at Tom’s Hardware, Avram Piltch, published an op-ed about how SGE is a “50 megaton bomb” and will destroy the web ecosystem if launched in its current form. The web is facing massive disruption from AI.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. Content, of course. In theory, publishers still do.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

Contently

FEBRUARY 13, 2020

Illustration by Andrew Rae | New York Times Magazine. I bring this up because I believe that the future of content production is going to look more and more like this model. Whether you’re a publisher, marketer, or even a blogger, your “team” is going to use the Hollywood Model in the future. Over and over again.

Content 181

Content Blogger Trust Marketing Work Management 181

Trade Press Services

APRIL 29, 2024

Publish thought leadership through relevant magazines, journals, and trade publications. Trade publications and magazines are an essential way to share valuable expertise with a uniquely targeted audience who can benefit from your products or services. That’s authentic network building and authentic marketing.”

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 77

Only B2B

NOVEMBER 30, 2020

According to CMI, around 42% of the B2B marketers think content. marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Hence the phrase ‘Content is the king’ flaunts itself in its way. Well Crafted Blogs Content Marketing Paid search marketing Email marketing.

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

SnapApp

MAY 2, 2016

On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp. Read “ Here Are the Best Construction Projects in America ” at Fortune Magazine! Are you using interactive content to drive amazing demand gen results?

Features 48

Features Sales Cycle Stats Custom Publishing 48

Trade Press Services

FEBRUARY 19, 2024

With only 140,000 employment-based visas available each year , it’s vital to pay attention to the do’s and don’ts to maximize your chances for success: Do contribute content to relevant industry magazines and journals. Marketers understand the benefits of publishing bylined articles and other content in trade publications.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development.

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. This interview has been edited for clarity and length.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership Press Conference 71

Integrated B2B

SEPTEMBER 1, 2014

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine. Increase the ROI of content assets .

Paid Search Agency 40

Paid Search Agency Companies Marketing Budget Creation Barriers 40

Content Marketing Institute

JANUARY 8, 2018

It’s not that content marketers lack ideas. HANDPICKED RELATED CONTENT: The 3 Behaviors Driving the Most Creative Content Marketers. The art of the content project pitch. LEGO publishes a magazine every other month and they’ve had huge success. We need to publish a magazine too! Observation.

Creativity 111

Creativity Content Communities Paid Search Agency 111