Biznology

MARCH 16, 2018

Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you. Some top tips for improving your site search and your site content. A/B testing for site search.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

AUGUST 26, 2010

You may ask why in the world this is important and what's the connection to content, which is fine. One thing I am learning more and more quickly every day is that EVERYTHING is related to content, whether it's business or personal. Everything we do from the spoken word to the written word to the unspoken gesture and more is content.

Intent 80

Intent Content Wikipedia Internet Marketing 80

Biznology

DECEMBER 15, 2016

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Incorrectly tagged content surfaces irrelevant experiences to users.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Biznology

JULY 25, 2017

Control how your posts, articles, and social shares render the way you want them to; and, then, after the edits, you have the power to “resubmit” your new title, description, and featured image so that anyone who shares your content from them on will be able to see that rendering the way you want to. Learn More. Like this post?

Facebook 175

Facebook Tools Content Marketing Content 175

Biznology

JUNE 7, 2017

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. Insensitive Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

AUGUST 22, 2010

It's this reality that brings me to the next way that business really needs to look at their content no matter how dry the subject matter may be. I said it and I feel good! How about you?! OK, so it wasn't so much of a secret was it? There needs to be a level of entertainment.

Intent 80

Intent Wikipedia Content Viral Marketing 80

Biznology

APRIL 9, 2018

Content is keyword. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. Once there, they can engage with product and service content designed specifically for each point in the buying cycle.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

MARCH 25, 2019

If your content isn’t objectively better for the keywords you’re trying to rank for, then it’s easy to understand that you probably don’t deserve to rank at the top. Analyze the content pieces that are outranking yours and ask yourself how you can make your content better. #2: 2: Not all keywords are created equal.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

JANUARY 27, 2017

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Another side of the argument is the emergence and sophistication of what we now call “branded content.”

Advertorials 80

Advertorials Branding Brand Identity Paid Search Agency 80

Biznology

MARCH 6, 2017

Do they match the user’s intent? Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy. You’re already getting people to that page that have a specific intent.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Biznology

MAY 13, 2015

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. Thanks to all our sponsors!

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

Biznology

MAY 16, 2019

One of the great challenges of SEO is that while it’s a great tool for top of funnel delivery, there’s a lot riding on the effectiveness of that first content experience. If Google is doing its job correctly, that content will be highly relevant. The most basic form of content recommendation is topically related content recommendation.

Top of Funnel 91

Top of Funnel Traffic Conversion Lead Ranking 91

Biznology

SEPTEMBER 29, 2016

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” According to current research in the subject, brands are essential to a well-orchestrated content marketing performance suggesting that “pull” has gained favor.

Branding 80

Branding Brand Identity B to B Ad Exchange 80

Biznology

JANUARY 11, 2018

Content gating. In more advanced systems, that same content download might have your email address added to a CRM system that tracks what content you’ve consumed and evaluates your potential as a lead. You can even segment this and tailor the welcome message to their interests. Thanks for subscribing,” and nothing more.

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Biznology

MARCH 18, 2013

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. What brought content marketing to mind as I read the article was the discussion of scraping. For example, Trip Advisor has complained about Google’s presentation of their content.

Aggregators 80

Aggregators Content Wikipedia Copyright 80

Biznology

SEPTEMBER 2, 2020

Yes, I risk coming across as racist to some people, but my decision is informed and intentional. Expand the Content of All Hands Meetings : Poll your employees to better understand the types of information they may be interested in hearing about–the results might be surprising. That’s what leaders do.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

AUGUST 31, 2018

Every time I answer it, I glean new insights about how to use it in content strategy. It’s part of their user intent. User intent is more fundamental than search. At every point in users’ journeys, when they need an answer to a question quickly, we can infer their user intent from the content of that experience.

Intent 136

Intent Lead Ranking Buyer's Journey Comparison 136

Biznology

OCTOBER 11, 2013

This month, we bypass the concepts and big ideas of content marketing and dive into an important nuts-and-bolts question: how do you know which CMS (content management system) is right for you. So naturally, you’ll want to appeal to each of them with the content that matters most to each segment individually.

CMS Development 80

CMS Development Content Marketing Planning Work Management 80

Biznology

APRIL 18, 2022

Avoiding disconnects like these starts with creating your culture with intention and then knowing how to describe it. Avoiding disconnects like these starts with creating your culture with intention and then knowing how to describe it. Does it have a positive company culture? Click to Tweet). What to do about it.

Best Practices 104

Best Practices Fulfillment Intent Marketing & Strategy 104

Biznology

NOVEMBER 13, 2019

If you don’t the search engines will do so for you and they’ll frequently take the beginning content on the page. If that content is a breezy introduction meant to ease folks into your article, your article’s intent may be lost. If that changes the intent of your description, you could lose the searcher’s interest. (Be

SEO 106

SEO Keywords Validation Intent 106

Biznology

OCTOBER 22, 2014

Content marketing is one of the most valuable of these tools. Let’s see how to pursue content marketing without making some common errors and wasting opportunities. Act intentional about your small size (even if you really aren’t). The post 3 Don’ts of small business content marketing appeared first on Biznology.

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

Biznology

FEBRUARY 18, 2020

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. It’s pulling from new types of data altogether.

Customer Satisfaction 104

Customer Satisfaction Intent Search Marketing Personalization 104

Biznology

OCTOBER 7, 2020

The system then sends out a connection request with a note and direct messaging that offers thought on leadership content. Union Resolute is a general lead agency specializing in using intent data to identify high-value prospects for clients. Then it takes over the LinkedIn accounts of the client’s sales reps.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

JULY 6, 2012

As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. So content quality is obviously very important for search effectiveness, perhaps more important than site architecture. Saying “create quality content” is like saying “build beautiful websites.” Defining content quality.

Wikipedia 80

Wikipedia Content Click Rate High Quality Lead 80

Biznology

APRIL 30, 2020

Compare the Universal Search Engine’s functionality with Google’s and the similarities are hard to dismiss: Google Universal Search Engine a) Picks up: Keywords and phrases a) Picks up: Frequencies b) Searches for: Keyword matches b) Searches for: Frequency matches c) Returns: Content c) Returns: Experiences. Happy searching!

Broadcasting 104

Broadcasting Business Fulfillment Intent 104

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

JANUARY 15, 2018

This 30-minute on-demand Biznology webinar will show you how to take back leadership from the giant tech platforms that are winning the wars in advertising revenues, content displays, and escalating e-commerce. Next article: Intentional inventing: Take the lead of the future. Like this post? Sign up for our emails here.

Digital Transformation 178

Digital Transformation Leads Lead Marketing Qualified Leads 178

Biznology

JULY 19, 2017

Begin regularly sharing and engaging with content that is relevant to prospects and customers. All with the intention of building a more sustainable business and keeping your pipeline filled with ideal prospects. Whether you are in sales or marketing, you must stand out against competitors.

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Biznology

AUGUST 8, 2017

Aside from being cool, it’s always a good thing to intentionally structure as much of your content as possible in ways that are native to Google, structured in ways that Google intuitively understands: structured data. Good luck and I hope it works out for you. It’s really fun seeing posts show up with pretty stars next to them.

Google 138

Google SERP FAQ Paid Search Agency 138

Biznology

SEPTEMBER 17, 2019

Implicit : Implicit data on the other hand comes from looking at your customers’ patterns of behavior and performing pattern matching, suggesting content and products based on their activity or the activities of others like them. We say, “Hey, here’s some recommended content that seems to match what you want.

Personalization 99

Personalization Merchandising Differentiation Lead Ranking 99

Biznology

MARCH 12, 2021

I have included a variety of excellent reading and listening content, encompassing a range of perspectives on a diverse set of topics. Sometimes tough and sometimes not the easiest to hear, I nonetheless always felt like he had only the best intent for my career growth.

Startups 193

Startups Communities Transparency Research 193

Biznology

NOVEMBER 14, 2017

Make the landing page separate : Google will discover the content first through it’s indexy spiders and bots and then will see what the default domain address is that’s associated with that unique content (it should be unique–don’t be lazy and just copy-paste s**t from your site!) Embrace the Borg !

Domain 149

Domain Keywords Optimization SEO 149

Biznology

JANUARY 22, 2019

If we marketers are not helping sales communicate a differentiated value, producing truly effective content, and developing insight into the detailed needs of the buying group, we should all fire ourselves. Like ABM in 2017, and intent data in 2018. Broaden the use of social media. Social is no longer a nice-to-have in B2B.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Biznology

OCTOBER 3, 2017

Below, you’ll see how kludgy the translation of formatted blog content is when Blog2Social interprets it as Tumblr and Medium, so I recommend you go in by hand to make sure everything looks OK before you hit submit.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

JUNE 25, 2021

” I will be back in two weeks with our regularly scheduled content and programming. ” [I intentionally read this book in tandem with The Culture Code (below) as I suspected they (and they did!) would reinforce each other and collectively provide an array of great ideas re: culture, teams, approaches to perspectives, etc.]. .

Thought Leadership 104

Thought Leadership Lead Ranking Creativity Intent 104

Biznology

AUGUST 25, 2016

That way, when you learn which content is moving prospects in the Buyer Journey, you can suggest the same content for sales people to share with their clients for offline sales. And they are important, because they fuel your content strategy–it is always easier to write for a specific audience. How would that work?

Top of Funnel 80

Top of Funnel Segmentation Planning Buyer's Journey 80

Biznology

SEPTEMBER 25, 2019

You can target your potential audience by demographics with suitable keywords and even by user intent and profession. But if you are not content with your results, then you can set a goal of increasing your conversions a bit higher. Optimize your Landing Page. Ask yourself what are you satisfied with your current conversion rates?

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123