TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Updating your content strategy .

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

As the digital ecosystem shifts away from third-party cookies, marketing ops leaders have a growing number of alternatives to consider, and a tougher challenge in knowing which option is best for their needs. But it’s important to know which type of intent data is not cookie-based. . Updating your content strategy .

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PureB2B

APRIL 6, 2022

Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Quite simply, it’s changed how we approach campaign development, because we’re now able to generate leads from targeted, in-market buyers. 50% of sales leaders use intent data to improve account prioritization.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? What is Buyer-Level Intent?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. A Nascent and Confusing Market.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. Combining our first- and third-party intent data allows teams to see exactly where they should be focusing their efforts.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. And while the marketing team uses genAI tools to support content creation, they’re taking a lean approach with free or low-cost tools.

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing. Exploring Search Intent. Industry News.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

NetLine

JUNE 22, 2023

Why the handover to sales is vital to get right In an ideal world, the marketing team should be continuously engaged in both creating and capturing demand. When done effectively, this will generate high-quality leads and accounts that are in-market, showing intent, and are already primed to buy at the exact time of the handover.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

DealSignal

JUNE 26, 2019

DealSignal Introduces Intent-based Inbound Lead Enrichment. New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Determine whether leads fit your target personas and ideal customer profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

Inbox Insight

APRIL 19, 2021

Our aim is to gauge the current state-of-play and identify new opportunities to evolve and improve B2B marketing tactics. Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market? How are front runners transforming ICP into priority tiers?

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

B2B Marketing Directions

OCTOBER 30, 2016

Consider, for example, the following language in a content resource from a leading PA vendor: "Imagine a world where you can find buyers early in the sales cycle and predict who your next customer will be with 85% accuracy.

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45

Inbox Insight

JUNE 16, 2023

Account-Based Marketing (ABM) relies on the successful identification, engagement and nurture of high-value accounts which form the list of key accounts to prioritize your ABM activities against. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign. Do they show intent to purchase?

Account Based Marketing 82

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 82

6sense

MAY 9, 2017

Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline than three other intent vendors combined. Panasas: experienced 4x lift in account-based marketing media conversions. Register here for the upcoming session at SiriusDecisions Summit 2017!

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Madison Logic

JUNE 6, 2023

Talking to buyers through problem-awareness content creates brand affinity and positions a brand as a voice of knowledge and a source they can trust when they’re ready to seek a solution. Instead, it should get buyers to consider their need for a solution, without telling them outright to choose a specific solution.

Demand 52

Demand Top of Funnel Enterprise Management Work Management 52

Albacross

JANUARY 12, 2023

Albacross, the leading EU-based company that provides an advanced buyer intent data platform for B2B revenue teams, announces its first integration with LinkedIn Marketing Solutions. To address the issue, marketers need a new approach based on building quality engagement with relevant audiences.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

MAY 19, 2022

Most B2B marketers have a run-of-the-mill approach to building a professional-looking profile and sharing branded content, waiting patiently for clicks which rarely (if ever) become leads. B2B buyer’s journey. These materials are highly sought after by B2B buyers looking to research suppliers. You can also use?

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Inbox Insight

SEPTEMBER 10, 2021

Putting the right message in front of the right buyer to generate the right response is key to effective B2B marketing. It leaves B2B marketers questioning: how effectively they can identify real-time need that shapes buyer behaviors. how B2B buyer insights can help tailor their content strategy.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Inbox Insight

NOVEMBER 15, 2021

B2B market research is the driving force behind your B2B marketing strategy, allowing it to gain a competitive edge by generating unique, timely insights into the true intentions of your in-market buyers. This means you can tap into new markets unknown to competitors, leading to sustained market growth.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Terminus

SEPTEMBER 22, 2019

But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites.

Intent Data 22

Intent Data Intent Bombora Dwell 22

PureB2B

JUNE 16, 2022

email marketing?into A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns. Intent data sheds light on insights about customer behavior, their driving factors, and how close they are to a purchase decision. and add them to your lists.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

PureB2B

JANUARY 3, 2022

This person not only develops strategic methods of attracting in-market buyers; they’re also responsible for nurturing potential customers—warming them up just enough so they’ll continue down the path to conversion. All it takes is a keyword-optimized website and some effective content to attract relevant, in-market leads.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Metadata

MAY 24, 2023

This is the second post in our new content series, Meta With Metadata. We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. That’s the question every demand gen marketer is asking themselves right now. How can I get something out of nothing?

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Allocation 52

PureB2B

APRIL 4, 2022

Table of Contents Use Intent Data Take Advantage of Account-Based Marketing Enrich Your Data Measure Your Leads Align Your Sales and Marketing Teams Building Stronger Leads through DemandScience. Use Intent Data. As digital marketing has evolved, so has the need for improved data. Measure Your Leads.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

DealSignal

DECEMBER 28, 2021

Table of Contents. What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. Boost authority with valuable content.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Terminus

SEPTEMBER 22, 2019

But what about those marketers who — gasp! Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. .

Intent Data 20

Intent Data Intent Bombora Dwell 20

PureB2B

MARCH 28, 2022

Most of the time, buyers at hospital groups or general practices are being pulled into multiple directions and appreciate a well-written and authoritative article or other piece of content to read through when they have time to dedicate to research. Using a content download or ungated piece of media can go a long way with your buyers.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Marketing Interactions

JULY 31, 2022

I’m hearing a lot of assertions about the B2B buyer journey. I’m thinking about the differences between what your buyers experience with your content and brand (outside), and what it takes to create successful buyer-driven experiences (inside). Without strategy, all you have are random acts of content.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. There needs to be one orchestrator of brand narrative: messaging, content, and story.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Aberdeen

SEPTEMBER 12, 2019

There might be obvious issues with your marketing tactics that have gone unnoticed because they’re part of the status quo. Break Out of the B2B Marketing Status Quo with Intent Data. Many B2B marketers face this same kind of problem. This is where intent data comes into play.

B2B Marketing 64

B2B Marketing Intent Data B2B Marketing Budget 64