KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Biznology

JUNE 9, 2020

First of all, the importance of digital marketing and regularly published content has never been so obvious. Providing content meant continuing to communicate with your target audience, and everyone needed it. Adapting content to previously gathered data. What changed?

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Martech

FEBRUARY 9, 2024

In these circles, trust runs high and loyalty follows since a common purpose unites members – whether that’s a lifestyle accountability group chat or a focus group made of top customers from a global brand. Substack, for example, offers publishers the ability to give paid readers access to private chats within the platform.

Communities 123

Communities Top of Funnel Word of Mouth Enterprise Management 123

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

Martech

MARCH 20, 2024

We worked with executive team members and product management to rewrite all that content to unveil our new look within about 14 weeks — just in time to commemorate the company’s 40th anniversary. One client opted for managers to nominate top performers to take part in a focus group.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Brand Identity 117

ClearVoice

JANUARY 11, 2024

Who are the individual people you’re creating content for? Conduct surveys and focus groups, and consider using AI-powered tools to confirm the research you’ve conducted. How to Speak to Your Target Audience Through content personalization. But what does content personalization actually mean? Where do they live?

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. These insights help brands personalize content for marketing and advertising. This makes it smarter, faster and more efficient with time.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Marketing Insider Group

AUGUST 30, 2021

Because as marketers we have more marketing channels, more content, and more technology than ever before. Give customers useful content , hero stories , and expertise that helps them gain clarity. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Mismatched Content Type Priorities. For these buyers, the most important factor when evaluating products on a review website is the review content (i.e.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Contently

JANUARY 4, 2017

At top publishers like The New York Times and BuzzFeed, a native ad campaign costs at least $100,000, which begs the question: Are brands justifying their investment and doing native advertising right? Will they still trust the publisher? The reason why became clear in our focus groups. “I Insist upon clear labeling.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

DivvyHQ

NOVEMBER 26, 2018

Are you a financial content marketer frustrated by the process of creating exceptional content? From the trenches of the content battlefield, here are some common pain points (and solutions) for generating engaging and magnetizing content for your financial brand. #1: What type of content does your audience crave?

Planning 56

Planning Content Marketing Budget Programs Content 56

Hubspot

JULY 13, 2018

Having this buyer profile in hand can shape your entire marketing strategy, from the features you add to your product to the content you publish on your website. Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Excelsior Research

JANUARY 3, 2022

Published Articles. Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. d) Moderation of Focus Group Discussions and In-depth Interviews. Content Syndications.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 9.

Social Media 53

Social Media Template Work Management Marketing Management 53

B2B Marketing Directions

MARCH 28, 2020

For only the second time in over five years, I did not publish a post here last week. One way that I keep myself on a regular writing and publishing schedule is to always have several topics lined up for future posts. The core idea is that your content should be helpful to your customers and prospects.

Terms and Conditions 69

Terms and Conditions Guidelines Custom Publishing Fulfillment 69

Brightedge

MARCH 8, 2021

Market Insights is BrightEdge’s newest innovation that allows marketers to tap into search data, the world’s largest, most agile and honest focus group. Market Insights offers dashboards that are updated monthly as new search volume is published. Creating Market Insights. Using Market Insights Dashboards.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Offered as a new Premium Add-on, Sprout’s Advanced Listening solution is fully integrated alongside the engagement, publishing and reporting tools you rely on everyday.

Analysis 103

Analysis Custom Publishing Advertising Benchmark Keywords 103

Marketing Insider Group

AUGUST 30, 2021

Because as marketers we have more marketing channels, more content, and more technology than ever before. Give customers useful content , hero stories , and expertise that helps them gain clarity. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. Usually Facebook has more discussions going on, and LinkedIn groups have turned into users sharing their content or events.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Content Standard

MAY 22, 2019

This, in turn, helps consumers, who receive the benefits of products, services, and content that addresses their unique problems, questions, interests, and needs. Also, research by the Content Marketing Institute shows that seventy-two percent of marketers find it challenging to manage their content strategically.

Research 98

Research Sample Planning Brand Identity 98

Hubspot

JANUARY 20, 2021

Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and facilitate a space where people can share exercise plans, training methods, and workout schedules with one another. Even HubSpot recently created its own private group, Marketer to Marketer.

Facebook 101

Facebook Business Hubspot Privacy 101

Convince & Convert

AUGUST 27, 2015

It was a simpler life, from a content consumption and communication point of view. As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless… and growing by the minute. Don’t get me wrong, I still believe there is a place for focus groups. Television.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Content Standard

JANUARY 25, 2018

.” Users could connect with other users, join chat groups, organize events, and post photos. Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. It goes without saying that social and content marketing need to be tightly aligned.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Biznology

DECEMBER 6, 2016

Chris Abraham , Cindy Crescenzo , and Steve Farnsworth join host Shel Holtz to talk about these topics: Breitbart News called for a boycott of Kellogg’s after the cereal company pulled its ads , then started publishing articles critical of the company after calling the decision to withdraw advertising “censorship.” He specializes in Web 2.0

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

B2B Marketing Traction

MARCH 27, 2012

Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Within minutes on your blog you can publish a statement and have it broadcast through social media to communicate to your audiences. Publish information cost-effectively.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Content Standard

APRIL 24, 2015

In doing so, they’ve also developed an effective, scalable approach to healthcare content marketing. There are two university health systems leading the industry when it comes to storytelling via content marketing. Subscribe to the Content Standard Newsletter. The University of Pittsburgh Medical Center (UPMC).

Storytelling 40

Storytelling Content Marketing Content Marketing & Strategy 40

Content Standard

MARCH 23, 2015

Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. This got me wondering, how will online content help candidates connect to voters during the next election? And it makes sense.

Social Media 40

Social Media Media Television marketing Word of Mouth 40

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. They share our content. The emphasis is my own.). Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Oktopost

MARCH 22, 2022

Often also called UGC, or user-generated content, this powerful form of word-of-mouth marketing can manifest as social posts, reviews, or any sort of appreciation around your products or services. Through advocacy marketing, content seekers like bloggers and influencers could bring in more business opportunities.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

SmartBrief - Marketing

SEPTEMBER 25, 2023

I came across an article published in marketing theory by professors and researchers at the University of York in the United Kingdom. The psychology of marketing and how consumers process messaging and content has fallen by the wayside in many organizations and, sadly, even in many marketing agencies.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Tutorials are a key content element to improve a user’s experience with your product.

Press 69

Press Product Screencast FAQ 69

Vision6

NOVEMBER 12, 2020

Earn My Attention: How to Create Content That Your Customers Want to See. Kurt Sanders, Director of Strategy at Content Division showed us what groundwork we need to do before we even touch a camera, a computer or the publish button on Tik Tok. One-on-ones with customers Focus groups. So how to get there?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Contently

NOVEMBER 3, 2017

It’s from a study, published in the journal Palliative Medicine, attempting to get those dealing with the disease to identify the differences between sympathy, empathy, and compassion. Margaret Magnarelli is the senior director of marketing and managing editor for content at Monster. ” The reason I like this one?

Work Management 166

Work Management Marketing Management Advertising Agencies Case Studies 166

Markempa

AUGUST 12, 2021

Because as marketers we have more marketing channels, more content, and more technology than ever before. Give customers useful content , hero stories , and expertise that helps them gain clarity. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

markempa

SEPTEMBER 27, 2016

We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Give customers content and expertise that helps them gain clarity. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough.

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Scoring 120