Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Martech

MAY 12, 2022

Get the daily newsletter digital marketers rely on. I have been searching on the web for COVID-related things, like my closest Walgreens, where I can buy in-home testing kits, tissues and Robitussin and everything I need to get through this. In these searches, I’ve had a high degree of intent. Use search to reveal intent.

Intent 112

Intent Account Based Marketing Bombora Intent Signal 112

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Sprout Social

MARCH 4, 2021

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time. sharing content.

Curation 141

Curation Content Social Media Custom Publishing 141

Webbiquity

OCTOBER 11, 2022

Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Go Beyond SEO

APRIL 23, 2024

Invest in search engine optimization (SEO) to improve your online visibility and attract organic traffic. Develop compelling content marketing campaigns to establish your expertise and generate leads. Search Engine Optimization (SEO) One of the most powerful tactics for generating leads is optimizing your website for search engines.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. GoPro and Red Bull.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Marketing Insider Group

JULY 15, 2020

The Search Is On. In fact, a recent coronavirus report from Hawke Media shows that searches for “what’s open near me” have increased more than 60 percent , highlighting the importance of businesses keeping customers informed via their online listings. . Make sure those sites have your most current information. . Invest in Online.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? We know buying them doesn't work because it rarely translates to engagement. Let's cover them below. Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Instantly impactful.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Outbound Engine

APRIL 28, 2020

Whether you’re posting to Facebook, Instagram or LinkedIn, the content you share on social media can make or break the way your brand is perceived. Do you have a process for selecting your content to share on social media? There’s more to sourcing content than just randomly posting links or retweeting articles.

Social Media 124

Social Media Media Tips Best Practices 124

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Kevin Indig

JUNE 19, 2023

link ] I highly recommend reading all 3 articles because they circle around the same problem: the value of content when anyone can use AI to create it. In a world where anyone can create content with AI, the big question is what still makes content valuable. link ] 3/ 8,000 Subreddits went dark to protest platform changes.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. But creating viral content is not merely an exercise in luck. The science of viral content Viral content has certain characteristics—it strikes an emotional chord, screams hyper-relevancy to an audience, and often carries elements of novelty or whimsy.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

ClearVoice

MAY 3, 2021

What is dynamic content? Also called adaptive content , dynamic content represents personalized, changing copy or visuals that respond to users’ behaviors or needs. Successful integration of dynamic content into websites, emails, and social media platforms requires understanding users’ actions and pain points.

Banners 98

Banners Content User-Generated Content Paid Search Agency 98

Launch Marketing

JUNE 29, 2022

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time. Search Engine Optimization. Search engine optimization (SEO) is more important than ever.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Optinmonster

FEBRUARY 2, 2024

Building an email list from scratch is hard work, especially when you’re already busy building your online store , creating content, and providing customer support. In our case, that action is signing up for your email newsletter. With these tips and your killer content , your list will be thriving in no time.

Ad Building 80

Ad Building Paid Search Agency Social Media User-Generated Content 80

FMG Suite

APRIL 25, 2024

What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging. To write one, creatively reference the content of your email. Don’t write “Weekly Newsletter.” Send the right content: Above all else, your content needs to be relevant to your audience.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Excelsior Research

APRIL 22, 2022

Why Should Businesses Invest In High-Quality Content? We have all heard the saying, “Content is the king” but still there are businesses which choose to ignore this because they think this is just an understatement. Why Should Businesses Invest In High-Quality Content? Why Should Businesses Invest In High-Quality Content?

High Quality Lead 52

High Quality Lead Business Content Trust Marketing 52

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Search Engine Watch ). Jumpshot ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Content Standard

AUGUST 24, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Take Facebook, for example. On its latest earnings call, Facebook reported that targeted advertising made up 98% ($28.58 What’s not?

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

Contently

JUNE 8, 2017

As a content strategist, I ask people about their content marketing goals every day. The email newsletter remains the most impactful channel for reaching your audience—a direct line of communication unobstructed by fickle algorithms. Drive users to a newsletter subscription page with a strong CTA.

Cost per Acquisition 158

Cost per Acquisition Effectiveness CPC Cost Per Click 158

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. It involves getting good search engine rankings and staying updated about trending topics. This competition pool makes it more difficult for your blog to stay relevant.

Tips 84

Tips CMS Development Blogger AIO 84

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Each month, we release relevant insights on content distribution that are based on analysis of data from hundreds of publishers. You can read past months’ updates here. December Data.

CPC 52

CPC Cost Per Click Paid Content Facebook 52

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Get 500 Credits to Generate AI Content!

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

FEBRUARY 2, 2022

” When we talk about content marketing, this thought experiment makes a lot of sense. If we create a piece of content, but it wasn’t seen by many people—or any at all—can it make any impact at all? When it comes to original content, one survey revealed bloggers spend about half the time promoting an article as they do writing it.

Distribution 52

Distribution Curation Content Newsletter 52

Buffer

NOVEMBER 17, 2021

I recently learned that 43% of consumers always search a brick-and-mortar business online before visiting for the first time, that's a huge number. A strong social media presence, though, requires consistent content creation, which can take a lot of time. What does the best-performing content have in common?

Small Business Marketing 92

Small Business Marketing High Quality Lead Social Media Tips 92

Trade Press Services

JANUARY 15, 2024

First, it’s possible to post too much content. Clearly define your audience and their challenges and consistently publish content of value to connect meaningfully with the audiences who matters most. Be sure to tag companies and individuals when sharing their content to encourage ongoing interaction.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Anyword

MARCH 6, 2019

We launched The Keywee Facebook CPC Tracker , based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. Each month we release new data along with relevant insights on content distribution. Research by Parse.ly Beware of Holidays.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Anyword

JULY 16, 2019

Through various initiatives including Accelerate Local , the Branded Content Project and the Local News Resource Center , LMA works to strengthen local journalism by helping local media companies discover new and sustainable business models. . To start, it’s key to understand the importance of content in driving user actions. .

Loyalty 45

Loyalty Facebook Storytelling Sales Qualified Leads 45

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Content Marketing. The old saying “content is king” is still relevant today. The fuel for lead generation is content. How can content aid in lead generation?

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Contently

MARCH 26, 2021

I was inspired to write this post because of an article by Michael Brenner , in which he argues that digital advertising should be replaced by content marketing. I agree that brands should invest a big chunk of the pie on content. The compounding returns on content is massive. Here’s why: 1. This isn’t easy to do.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141