The proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for distribution of content, and where consumers had very few options and meager resources for information gathering. So how does one handle this information overload and how do B2B marketers compete to stay on the top of search results, in this continuous flood of content that will only increase by the day? So what exactly is content curation? Curate, don’t spam. MORE >>

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook SEO. MORE >>

Companies try to optimize their sites for keywords that are relevant to their business (and if they are good also relevant for the search engine user). The Internet user and relevance increasingly are key. Blogs represent 50%, Facebook 47% and even Twitter scores 41%. But all other steps, from search, over social media to looking for relevant information – and therefore content – on websites, blogs and other online properties, is where today’s marketers should pay attention to. After all, relevance is all about the “user&#. Period. MORE >>

The other aspect of their success, and frankly the more interesting part for us, is their Facebook presence. Why waste time and money on building a website when you can do everything for free on Facebook ?”. But the conversation was already over, because the business had placed its entire faith on Facebook’s free fan page which they’ve labored over for almost two years. few weeks later, Facebook introduced the “promote your posts” feature. Facebook “encourages” you to focus on building your fan page followers and marketing. cough* Facebook *cough). MORE >>

As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers.  But while it is extremely important, having a good content strategy isn’t always easy.  Here are 7 reasons your content strategy might not be generating leads as effectively as it should be. MORE >>