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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Immediacy SMS alerts are immediate.

SMS 181
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CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Determine the frequency and content of email campaigns to be sent.

SMS 68
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The 50 Best Startup Tools For 2021

Marketing Insider Group

Use the data to create personalized website experiences and reach your leads with more effective content. Content marketing is the best tool startups have for reaching targeted audiences and building brand awareness. AnswerThePublic can help you churn out hundreds of content ideas. AnswerThePublic. Optimizely.

Startups 363
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9 Chatbot builders to enhance your customer support

Sprout Social

Table of contents: What is a chatbot builder? Best for: Quick setup Highlights: Easy-to-use interface for configuring chatbots Detailed API documentation Quick setup, requiring minimal data for effective learning Efficiently handles messages outside the chatbot workflow Wit.ai Wit.ai Wit.ai

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Ways to Unlock HubSpot’s AI Tools for Marketing Excellence

SmartBug Media

Over the years, HubSpot has utilized AI tools for marketing through smart content , facilitate lead scoring, and enhance data enrichment behind the scenes. This feature eliminates the need to switch between different tools, streamlining your content creation process and enhancing visual consistency across your marketing channels.

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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

Robotic process automation (RPA) : Leave data entry, information sourcing, and other time-consuming tasks to an RPA, a bot that can intelligently process documents or take action on someone’s behalf. Knowledge bases : Let AI create, organize, and deliver self-service content, so your agents can focus on more complex cases.

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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

B2B marketing automation delivers more mass-oriented content that’s focused on educating and nurturing leads through a pre-established sales funnel. Allowing your team to send personalized, targeted messages without having to manually track users and repeatedly write content. B2B vs. B2C Marketing Automation.