Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 158

B2B Case Study Case Studies Content 158

Marketing Insider Group

JUNE 12, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. How can you make the kind of content that sticks with your target audience?

Content 231

Content Act-On Viral Marketing Fulfillment 231

Optinmonster

APRIL 20, 2020

And now, you’d like to join the ranks of these legends by creating an online course of your own. Figuring out how to market an online course so people actually show up. In this post, we’ll look at: Why create an online course? 12 techniques for marketing your course. Why Create an Online Course. The hard part?

Course 95

Course Work Management Marketing Management Class 95

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Image Source 2.

Trends 272

Trends Marketing AI Lead Scoring Lead Ranking 272

Ontraport

DECEMBER 3, 2019

Gamification can easily be applied to your online course and has actually proven to increase engagement and drive referrals — that’s why so many companies are leveraging its power. By adding a fun element to your online course, you are creating motivation and inspiring engagement in a new, refreshing way. Why gamification?

Course 98

Course Word of Mouth Marketing & Strategy Customer Satisfaction 98

Top Rank Marketing

OCTOBER 20, 2023

At Content Marketing World in Washington D.C., At Content Marketing World in Washington D.C., Here is an overview of his presentation. Of course the tech industry isn’t a stranger to such hype cycles. But back to Richard’s presentation. But back to Richard’s presentation.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 134

Adobe Experience Cloud Blog

MARCH 10, 2017

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. I took the course and thought I’d share a few techniques that you can apply today. That said, I still recommend taking a public speaking course because practicing is crucial to a flawless delivery.

Peer-to-peer 133

Peer-to-peer Thought Leadership Marketo Urgency Marketing 133

Martech Advisor

FEBRUARY 13, 2020

The fast-paced industry keeps marketers on their toes to devise creative campaigns to present fashion products artfully while achieving conversions and ROI. Table of Contents. Track customer trends to understand their requirement and present products that best fit their needs. Fashion Marketing Definition.

Course 78

Course Merchandising Planning Work Management 78

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Quick Takeaways.

Marketing & Strategy 284

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 284

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Converting browsers to buyers, of course. Yes, it is true that we use content marketing to: Help our target audience solve problems.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. What Is Content Saturation?

Lead Ranking 287

Lead Ranking Lead Scoring CMS Development Content Marketing 287

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Know your audience. Plan ahead.

Tips 100

Tips Marketing Proposals Peer-to-peer Case Studies 100

Contently

AUGUST 11, 2022

But keep in mind that this moment full of challenges also presents opportunities. Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. Of course, having a superior product or service still matters. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

A Better Jones

FEBRUARY 26, 2020

Gaining certificates in both Content and Inbound Marketing through HubSpot Academy was an excellent first choice for me because this platform’s learning model is pretty exemplary. Their course curriculum features great lessons, taught by instructors who seem to genuinely care about their students.

Course 52

Course Online Marketing Planning Paid Search Agency 52

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. If you weren’t able to attend this year but still want to know how the state of marketing has evolved, we’ve compiled some key takeaways from CMWorld 2021’s keynote presentations right here.

Content Marketing 126

Content Marketing Planning Content Storytelling 126

Martech

MAY 3, 2023

Websites are no longer a form of presenting but also a tool for us to personalize our digital world and experience.” ” The vision here includes the revolutionizing of content creation as well as support for people who are impeded in the use of a normal mouse and keyboard, for example by neurodegenerative disease.

CMS Development 115

CMS Development Marketing Budget Creation Content Marketing Budget 115

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. Interactive content can be engaging (yes, please!),

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. from Mark O’Toole.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.

Marketing AI 116

Marketing AI Content Marketing Planning Ethics 116

Martech

NOVEMBER 22, 2021

This value only presents itself in the form of customer acquisition when it is part of a CX and content strategy that is linked through data. Content and experience. You have to really understand content and all it means to your customer,” De Libero stated. You need a really solid grip on data management. Image: Geekhive.

Acquisitions 144

Acquisitions Content Paid Search Agency Conference 144

Delivra

JANUARY 29, 2021

During all of this upheaval, email became an important communication channel in order to provide COVID-19 information and content—and of course, transaction details. The post 2021 Global Email Benchmarks Presented By Campaign Monitor appeared first on Delivra. the year before.

Advertising Benchmark 52

Advertising Benchmark Campaigns Open Rate Click Rate 52

Hubspot

JUNE 9, 2020

While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. If you’re a course creator already established in your space, that means the coming years will bring more competition. Why Webinars Are The Best Channel for Selling Your Online Course.

Course 57

Course Webinar Metrics Top of Funnel Advertising Funnels 57

Outbrain

AUGUST 1, 2022

While PPC is one of the most sought-after skills a digital marketer can have, getting access to a wide range of online PPC courses is not difficult – and many are also free. It’s always a good idea to start at the source, and that goes for PPC courses too. Cost: Varies depending on course/product Sign up . month) Sign up .

Paid Content 29

Paid Content PPC Course Best Practices 29

The Customer

NOVEMBER 30, 2020

Easier said than done, of course, but, for me, one benefit of pre-production panic is the compulsion to over-prepare. After quelling my high-anxiety about the content itself, the conference coordinator for the data panel scheduled a tech rehearsal with the new-to-us platform being used for the live session. She was right. Sometimes. .

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. It’s not one of the top content marketing trends for brands large and small. .”

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. Here, we pull back the layers of the content marketing vs. traditional sales comparison so you can decide how to use each — or both simultaneously.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

NetLine

APRIL 11, 2024

Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. million first-party content registrations. Of course not.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. In this article, we will enter the gravity well of inbound content marketing. What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98