Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Those degrees don’t exist, of course. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. But that’s OK.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 271

Case Studies Case Study Studies Top of Funnel 271

Marketing Insider Group

NOVEMBER 28, 2022

The Content Marketing Imperative. This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. That is the content marketing imperative. The Content Marketing Imperative from Michael Brenner. Source: SmartInsights.com.

Paid Search Agency 305

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 305

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Contents 1. Video Storytelling Tips 3.1 Avoid being too feature or jargon-heavy.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. If you weren’t able to attend this year but still want to know how the state of marketing has evolved, we’ve compiled some key takeaways from CMWorld 2021’s keynote presentations right here.

Content Marketing 125

Content Marketing Planning Content Storytelling 125

Contently

AUGUST 11, 2022

But keep in mind that this moment full of challenges also presents opportunities. Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Marketing Insider Group

MAY 25, 2020

Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers. Who are we creating content for? LinkedIn’s InMail and Sponsored Content features are great tools to use. You know your brand. Find Your Voice.

Social Media 318

Social Media Personalization Media Brand Identity 318

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Contents 1. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

KoMarketing Associates

JUNE 11, 2015

One of the challenges of client presentations is they are often given over the phone or through a web conferencing system. To create a better client presentation, whether it’s a sales pitch, a monthly report, or a presentation on content ideas, we have to go above and beyond bullet point slides. Did they even get it?

Tagging 120

Tagging Amazon Storytelling Conference 120

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Know your audience. Plan ahead.

Tips 100

Tips Marketing Proposals Peer-to-peer Case Studies 100

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. from Mark O’Toole.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. It’s a clash of titans, a showdown between the tried-and-true methods of the past and the avant-garde allure of modern storytelling.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Marketing Insider Group

DECEMBER 16, 2019

But today I want to talk about another crucial skill needed to great leadership – the skill of storytelling. Powerful storytelling can inspire, bring people together, and help to cement facts and information. Being a great storyteller is understandably an important skill for writers to possess. Quick Takeaways. Source: [link].

Storytelling 211

Storytelling Thought Leadership Lead Scoring Lead Ranking 211

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. You need a proper LinkedIn marketing strategy to make the most of your time and content. Content marketing. Plan Out Your LinkedIn Content.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

The Customer

NOVEMBER 30, 2020

Easier said than done, of course, but, for me, one benefit of pre-production panic is the compulsion to over-prepare. As a storyteller I like a set-up, a through-line, and a resolve. Knowing my questions and the content fairly well after that prep work is what enabled me to roll with it all a little more easily. She was right.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” With so few companies taking advantage, primary research can be the secret weapon in your content strategy. With so few companies taking advantage, primary research can be the secret weapon in your content strategy. ” I’m glad you asked. Social Media.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. About our guest: Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. Saksham Sharda: Hi, everyone.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Contently

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. “Simulive” presentations—in which people pre-record their talk and then take Q&A live afterwards—have a lot of benefits.

Trends 213

Trends First-Mover Advantage Linkedin Webinar Metrics 213

Contently

APRIL 20, 2021

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. I believe the forces behind The Creator Economy will also drive the broader content revolution over the next decade. There are signs it’s already begun.

Branding 136

Branding Brand Identity Content Creativity 136

ClearVoice

APRIL 3, 2024

In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. How Do You Build a Business Case for Content Marketing? SEO value.

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Webbiquity

MARCH 8, 2012

I took several creating writing courses back in junior high and high school. But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. While being attacked by a shark. And struck by lightning.

Storytelling 100

Storytelling PR Social Media Media 100

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Branding Brand Identity 220

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Liveintent

SEPTEMBER 23, 2020

Read on to learn how to capitalize on this uptick right now by tweaking your content to attract new readers and sales. A full 84% of publishers reported greater engagement with their content compared to pre-quarantine rates. According to online publishers, website content was the leading online channel for increased engagement rates.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Heinz Marketing

MARCH 19, 2021

I watched a great LinkedIn Learning course last year on Marketing to Humans , presented by Stefan Mumaw , Director of Narrative Strategy at First Person. Of course there are a myriad of feelings within those base emotions, but they all fit into one of those six categories. Human people. We’re great because of x, y, z feature.”

Planning 136

Planning Marketing Management Storytelling B2B Sales 136

Content Standard

JUNE 24, 2016

. “The future of marketing is going to be owned by those who embrace story, not just in their content marketing, but also in the way they weave story into their vision, mission, and values,” Murray said. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 57

Storytelling Content Marketing Paid Search Agency Advertising Agencies 57

Martech

JUNE 26, 2023

Of course, we know event marketing is resource-intensive and can be a real hit or miss. He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. Brand storytelling helps resonate with the target audience rather than just focusing on a sale.

Event Marketing 105

Event Marketing Paid Search Agency Marketing Management Storytelling 105

Content4Demand

OCTOBER 12, 2022

In a recent Content4Demand webinar, Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library , strategic growth and revenue leader Christine Elliott talked about using content audit results as a blueprint for her content strategy. Content & Storytelling.

Top of Funnel 59

Top of Funnel Webinar Metrics Marketing & Strategy Content 59

Zoominfo

SEPTEMBER 16, 2020

Of course, every brand is different, but every good brand has a story to tell, and a compelling way of telling it. Different content does well on different channels, i.e your blog should live on your website, whereas your social media can play around with different forms of content. Attracts and retains employee talent.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Contently

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. At Contently, I think you know how much we value storytelling by now. Teach us (quickly).

Branding 209

Branding Brand Identity B2B Paid Search Agency 209

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Of course, performance should never be left to chance. Choose unwisely and even your strongest content assets might fail. Inspiring brand examples of content marketing success. Want proof? Want proof?

Content Marketing 100

Content Marketing Microsite Planning Paid Search Agency 100