WebMarketCentral

MAY 12, 2009

Note: This is the first in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Buying committees look to Google and service providers’ websites for information first and repeatedly, according to Enquiro. Donaldson ("Red") and Cris Rominger of B2B Communications. It’s a question we hear a lot.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

OCTOBER 12, 2009

These range from website backlinks to the actual words on a particular page and whether a website has trust and / or authority. Of course, Google combats paid links or other “unnatural” links with its algorithm or in extreme cases penalising a website. Google ranks its results based on several hundred quality signals.

Social Media 20

Social Media Web 2.0 Google Media 20

WebMarketCentral

AUGUST 27, 2007

While marketers rated the quality of lead registration data from their own website twice as high as that from syndicator or other sites, B2B technology buyers said they provide valid registration information regardless of site type—as long as they are confident that their contact information will not be misused.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

APRIL 30, 2009

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. Our network blocks access to any website with 'blog' in the URL." "The Social Tagging.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

FEBRUARY 6, 2009

They must first "sell" a website to the search engines—using onsite techniques like title tags, headings and proper keyword density in the copy plus external link building—in order to get the site ranked within the first few search results. Guide the process from initial contact through closing the deal.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

MARCH 19, 2008

After being part of a team launching a company this week and four new website design projects, plus my "regular" work of helping clients achieve superior online and offline marketing results, I need a short vacation getaway for some family time. So, the blog will take a brief time out.

SEM 20

SEM PR Database Marketing Social Networks 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

SEPTEMBER 10, 2009

Search —based on experience, it can take weeks for Google to pick up a press release posted on a client website. tags: interactive PR PitchEngine social media releases online video Jason Kintzler icerocket tags: interactive PR PitchEngine social media releases online video Jason Kintzler Contact Tom Pick: tomATwebmarketcentralDOTcom.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

DECEMBER 21, 2009

So, if you have one particular key phrase that is central to your website, business service management in this case, SEMRush will supply data on similar terms to prioritize for targeting. The SEMRush tools provide value for almost any website that gets 1,000+ visits per month (lower-traffic sites may not be in the tool's database).

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

MARCH 19, 2009

11 Top WordPress Plugins Every Blog Should Have by Yoast tweaking websites Internet strategist Joost de Valk details some of his favorite plugins for functions like feed management ( FeedBurner ), rearranging pages ( pageMash ) and internal search ( Search Excerpt ).

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

MAY 14, 2009

Note: This is the second in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Contact: Red(at)b2bcommunications.com Previous: B2C Versus B2B - Is There Really Any Difference? Donaldson ("Red") and Cris Rominger of B2B Communications. To arrive at such a brand, be systematic. Test them again.

Brand Identity 20

Brand Identity Branding B2B Tagging 20

WebMarketCentral

OCTOBER 9, 2007

I've written previously about typical SEM click-through rates (CTR), which are important—balancing your budget against driving as much traffic as possible to your website. Keep the contact form short. Search Marketing or other SEM program, start with best practices in search engine marketing. Offer an incentive for response.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 website design, Stoney deGeyter, Ralph Wilson, Mark Jackson, Jay Lipe, Kalena Jordan, Viewzi evangelist Giovanni Gallucci, Guy Kawasaki, SEM best practices benchmark data del.icio.us

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

MAY 12, 2008

The most difficult websites to search optimize are those of small or new companies, in a market with larger and more established players, focused on a highly competitive set of keywords. Contact Tom Pick: tomATwebmarketcentralDOTcom.

Small Business Marketing 20

Small Business Marketing Digg SEO RSS 20

WebMarketCentral

DECEMBER 17, 2008

What are the most important factors to consider when designing (or redesigning) a website? 10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

MAY 15, 2008

Finally, Using Google Analytics to Track Email Campaigns shows you how to use campaign management features within Google Analytics to track not only the number of visitors generated by your campaign, but also the number of pages they visited, average time on your website, percent of new visitors to your website and the average bounce rate—useful (..)

Email Marketing 20

Email Marketing Marketing Analytics Tools Deliverability Marketing Management 20

WebMarketCentral

NOVEMBER 13, 2007

Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. social tagging.

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

JULY 28, 2008

SEO Best Practices: Essential To Do's for A New Website by Search Engine People Dev Basu outlines five areas that form a foundation for SEO efforts, including proper internal linking, sitemaps and developing a blog. This was actually from December 2007, but I overlooked it last January.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

SEPTEMBER 8, 2009

The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Guarantees.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

FEBRUARY 25, 2008

Practical Guide to Website Key Performance Indicators (KPI's) by Search Engine Journal Writer Julie Mason details the key website performance indicators that "help you measure the effectiveness of your website with quantifiable and actionable results," including page views per visit, visits per lead and cost per lead.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

APRIL 14, 2009

What are the best tools for analyzing your website text? How can you view your website the way search engines see it? Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition?

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

JUNE 17, 2009

Face to Face video chat by ePoster Concise review of ooVoo, a free video chat tool that's been previously written about here. ooVoo is an easy-to-use tool for conducting video chat with anyone who has a webcam.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

APRIL 3, 2008

Your website is very often the first, or at least the second, impression that your prospects get of your organization. A crappy website reflects poorly on a company. A website that can't be found is even worse. Either give XYZ Company a real link from your website, or don't bother. Search marketing is strategic.

Customer Surveys 20

Customer Surveys SEO Paid Search Agency SEM 20

WebMarketCentral

JANUARY 26, 2009

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

NOVEMBER 28, 2007

If you've been in the business world for any length of time, you've probably seen the following somewhere—in a building lobby, on a website, or on a nicely framed poster in an office: The Definition of Insanity: Doing the same thing, the same way, and expecting different results. I coded, I tested, I read articles and blogs.

SEO 20

SEO Tagging Keywords Positioning 20

WebMarketCentral

SEPTEMBER 28, 2009

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. And after the thousands of articles and blog posts written about search engine optimization , SEO is no longer the black art it once was.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

AUGUST 29, 2007

In this podcast , Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic. social tagging to drive B2B website traffic. In case you missed it, last week he took a break from that practice—and interviewed me instead. tags: Paul Dunay, podcast, web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

AUGUST 5, 2008

Blogs help with SEO , whether you have your own or are generating links to your website from others. Contact the blogger as the next step. There are a lot of them— Technorati tracks more than 15 million active blogs , and although the rate of growth has slowed, there are still thousands of new blogs started each day.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. SitePal: Avatars and Animated Characters A hosted service that enables you to add speaking animated avatars to any website. A free trial of the software is available here.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

FEBRUARY 10, 2009

The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Are Your Analytics Reports Breaking News or Listing Facts?

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

JANUARY 11, 2010

To Give the Business a Personality Business websites are, necessarily, one-to-many communication. Unlike a company website, Twitter is immediate, informal and personal. . ** technorati tags: Twitter Dell Zappos customer service influence-the-influencers market intelligence Tony Hsieh b2b Twitter del.icio.us Social Tagging.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

APRIL 20, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

NOVEMBER 16, 2006

As Mike Kaselnak, CEO of Hoard Client Systems wrote in response to my recent RainToday article How To Build Website Traffic With Content , "The days of trying to trick the search engines are over. Content is King!" Actually, neither search engines nor people are fooled anymore by tricks with hidden text or metatags. What kind of content?

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

DECEMBER 1, 2008

There will also likely be more emphasis on search-driven conversions, though this is, strictly speaking, more of a website optimization than an SEO issue.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

JULY 13, 2009

Many people add their company website and/or blog. You can get more visibility for your website by customizing with your name instead of the default 'My Website.'" The trick is to select the Other option because this lets you label your link instead of using the default name provided by LinkedIn. Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 18, 2009

For example, this article on IT service catalog software was originally published in a help desk trade publication, then later republished on the vendor's website. They have many options on where to publish, but trade publications, with their focused audiences, have the opportunity to stand out as premier publishing venues.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

MARCH 23, 2009

Seven Building Blocks of a Destination Website: #6 Voice by Search Engine Guide The prolofic Stoney deGeyter explains how voice gives your website a unique personality, the different types of voice and examples of each: humorous, thoughtful, down-to-earth and others.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20