WebMarketCentral

NOVEMBER 17, 2009

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm's product has now evolved into a full marketing automation suite. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

WebMarketCentral

APRIL 15, 2008

By starting a professional profile on this site, you will be able to add real-world business contacts to your friends list, as well as the contacts of those people. A "What You See is What You Get" (WYSIWYG) editor, even technical novices can customize the site, upload articles and widgets, etc.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

JANUARY 11, 2010

To Interact with Customers For most business, it's far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication. Here are seven reasons every business needs to be on Twitter.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? He then provides a 19-step guide, with links to prior articles, to analyzing and improving your site's usability looking at factors like on-site search, about us, contact and FAQ pages.

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

JANUARY 22, 2007

The company offers web browser customization services that enable clients to customize the look, feel and functionality of the Firefox web browser by adding their logo, content, custom functions (such as a news ticker and custom link buttons) to the user experience. One new offering is browser branding from Brand Thunder.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. NWA WorldPerks, My Coke Rewards, MaxPerks, Borders Rewards).

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

FEBRUARY 8, 2008

The white paper also details some of the tools used throughout the lead nurturing process, such as automated email responders and customized landing pages. The Win.").

Lead Nurturing 20

Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

WebMarketCentral

AUGUST 5, 2009

If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

MAY 14, 2009

And to be reassured, often subconsciously, that your firm thinks about things from the customer perspective. Contact: Red(at)b2bcommunications.com Previous: B2C Versus B2B - Is There Really Any Difference? Prospects need to understand instantly the type of service you offer, to become interested enough to learn more. Test them again.

Brand Identity 20

Brand Identity Branding B2B Tagging 20

WebMarketCentral

JULY 24, 2006

However, there are an increasing number of services that let you customize your own start page. Being naturally suspicious of anything that seems too cool to be free, I contacted the folks at Pageflakes to inquire about their business model. Among the new entries in this space are the very cool Netvibes and Pageflakes.

RSS 20

RSS Stats Internet Marketing Contact Marketing 20

WebMarketCentral

FEBRUARY 6, 2009

Guide the process from initial contact through closing the deal. Sure, his sales figures are great, but he has a lot of unhappy, unreferenceable customers. Her gross sales figures are a bit lower, but here sales are profitable and produce customers who will rave about the company's products. Which one is really successful?

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

FEBRUARY 1, 2008

I was a turn-around specialist in the hospitality industry for over 15 years, serving some of the most demanding customers in the world. AA: I have a very quick uptake and can immediately see how a client can provide customer-focused value that catches their target market's attention. WMC: Anything else you'd like to add?

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

MAY 12, 2009

Perceived risk is generally higher for B2B buyers In business to business (B2B) marketing, a purchase of professional services may impact the company’s customer service, productivity, operations, legal issues, reputation, sales, and/or the bottom line. But here is a short version. The perceived risk of a wrong decision is high.

B2B 20

B2B Tagging Comparison Case Study 20

WebMarketCentral

NOVEMBER 5, 2007

a hosted service that is a simple, yet powerful customer communications solution specially designed for small-to medium-sized businesses, and Bolt , a hosted service built to support the needs of large enterprises to deploy marketing, customer service and transactional messaging programs. The company's on-demand tools include Stun! ,

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

JUNE 22, 2009

Monitoring what's being said about your company, industry and competitors Reaching new prospects Responding to customers Connecting with key influencers Enhancing your company's credibility by promoting your thought-leadership content Nah, none of that sounds useful for business, does it? Let's get real; social media is a hammer.

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

FEBRUARY 4, 2008

20 Ways to NAVIGATE to Higher Conversions by Internet Search Engine Database Writer Stoney deGeyter details how elements such as the location of navigation bars, site search functionality, contact information, image alt text and clickable links are critical to designing a user-friendly website.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

SEPTEMBER 9, 2009

tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal icerocket tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal Contact Tom Pick: tomATwebmarketcentralDOTcom.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType Contact Tom Pick: tomATwebmarketcentralDOTcom.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

NOVEMBER 3, 2009

Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets. Use a keyword research tool to help identify which terms to use. 2) Tell a story.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

APRIL 24, 2008

For example, with a new product launch, an update could include an award, coverage by an analyst, a new customer win or anything else that builds on the initial announcement. In addition, follow-up should: Provide new or updated information, not just a rehash of the original message.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

AUGUST 4, 2008

is about creating more business value while providing a more meaningful experience for customers, delivering relevant information and increasing collaboration. Expo, Tim O'Reilly, TechWeb, next generation of the Internet, customer experience, collaboration del.icio.us Interested? tags: comprehensive calendar of marketing events, L.A.

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

DECEMBER 14, 2007

That response to date has ranged from blatant price-gouging to forcing potential customers to wait in absurd and often ultimately pointless lines, sending most home empty-handed. Customers deserve better.

Allocation 20

Allocation Business Tagging Pricing 20

WebMarketCentral

APRIL 22, 2009

While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. The emergence of social media has dramatically changed the role of public relations. Social Tagging.

PR 20

PR Social Media Web 2.0 Media 20

WebMarketCentral

JULY 14, 2008

Revisit SEO Technologies, needs and customers change over time. The answer, again according to MarketingSherpa, is to offer some knowledge of value free and then ask for contact information once you have the prospect's interest. Here are the highlights from the webinar. Make sure your auto-responder email is engaging and interactive.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

OCTOBER 16, 2007

EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. WMC: What's your "elevator pitch"—how do you describe the value your service brings to your customers? What's your background?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

SEPTEMBER 28, 2009

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. If your product is precision machining doohickies, then that's what your "Products" button should say.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

MAY 3, 2007

Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 drives customer engagement. Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers." Web Traffic.

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

JULY 20, 2009

Of course it isn't only big businesses that make mistakes, so to be fair Sonia details in another excellent post dumb things small businesses do , advising entrepreneurs to avoid the number "one," as in over-reliance on one customer, one vendor or one partner. Warren Buffett, Search Marketing Guru?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

SEPTEMBER 5, 2008

And it's unbeatable for connecting with other thought leaders in your industry, people who likely have significant influence with your prospective customers. It's something you can promote on social bookmarking and social networking sites without being blatantly promotional.

Social Media 20

Social Media Practices Media Wiki 20

WebMarketCentral

DECEMBER 4, 2007

It enables companies to share their perspective of the industry and establish a dialog with customers and prospects who choose to interact that way. Corporate blogging has to be more than product promotion or another avenue for distributing press releases.

PR 20

PR Buzz Blogger Press 20

WebMarketCentral

OCTOBER 27, 2008

PPC not only gives you a spot on page one for these phrases, it lets you customize the message (e.g., It's also very difficult to show up well in the natural search results for a competitor's brand name. consider the more cost-effective alternative").

PPC 20

PPC Cost SEO SEM 20

WebMarketCentral

AUGUST 29, 2007

social media tagging: Customer stories from telephony migration, voicemail list management and unified messaging software vendor Unimax. In this podcast , Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic. tags: Paul Dunay, podcast, web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

DECEMBER 6, 2006

Understandably, both groups focus on a one-way flow of products -- out the door and into the hands of customers. As Multichannel Merchant magazine points out in this article , "handling merchandise returns is an important customer touchpoint. Marketers promote products, and sales professionals sell them.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

JUNE 3, 2009

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 11, 2008

I also learned that the family business (custom trailer manufacturing) wasn't for me. 4) Terry Peterson, VP of Customer Service, SoftBrands. As my mother taught me how to learn, Joe, my second-oldest brother and first boss, taught me how to work.

Blogger 20

Blogger Tagging Social Media Planning 20

WebMarketCentral

AUGUST 24, 2006

The company has customers who say it is. Because, while Einsof has developed a base of reusable core code, each customer solution is heavily customized. It takes creativity, technical skill, and a focus on customer success. Is this an effective solution?

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

PR 20

PR Conference Social Media Blogger 20