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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

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Getting More Out of Each Click, Part 2: Docmetrics

WebMarketCentral

Wouldn't it be great if there was a way to get a higher percentage of visitors to voluntarily provide you with their contact information? Finally, download your PDFs with the contact forms now inserted and upload these to your website. A unique new SaaS offering from Vitrium Systems called Docmetrics may do exactly that.

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Hosted Email Service Price Comparison: Part 2

WebMarketCentral

Finally, consider your need for special features, such as the ability to conduct email surveys, offered by platforms such as VerticalResponse and Constant Contact. ** technorati tags: selecting a hosted marketing email platform, key criteria, deliverability, shared IP addresses, private IP addresses, self-service, Bronto, strategy, creative design, (..)

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Social Media + Email Marketing: One Company Doing It Right

WebMarketCentral

The firm has used email for years to market itself to and maintain contact with both prospective corporate customers and individual talent. tags: social media marketing email marketing Aquent marketing talent icerocket tags: social media marketing email marketing Aquent marketing talent Contact Tom Pick: tomATwebmarketcentralDOTcom.

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Hosted Email Service Price Comparison: Part 1

WebMarketCentral

Constant Contact , MailGenie and Campaigner (formerly Got) are all priced very similarly, at about 50% higher than StreamSend. Low-volume senders: if you're sending fewer than 5,000 email messages per month, Express Email Marketing from GoDaddy offers the best price. Benchmark Email is a close second.

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Social Media, Email and Search: The "Elite Trio" of Online Marketing?

WebMarketCentral

It brings "suspects" into your funnel, contact information for people who may or may not eventually become leads and then customers. Like traditional PR, it is a "top of funnel" tool. It's as much about reaching influencers as prospects. Search is for lead generation, or more accurately, name generation. Social Tagging Web Marketing.

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Fishing for B2B leads? Choose the right bait.

WebMarketCentral

Several examples are shown in this illustration: Sweepstakes require very little involvement; a site visitor gives you their basic contact information in hopes of winning an iPod, a trip to Hawaii, or whatever. The greater the involvement you require of respondents, the lower the quantity but the higher the quality.