Liveintent

SEPTEMBER 21, 2020

In our sixteenth episode of Real Time Banter, Valeria Chisca , VP of Digital Marketing at Rue Gilt Groupe, joins LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss how marketers are adapting to consumer and ad market trends. Subscribe to the LiveIntent Newsletter.

Trends 118

Trends Ads Newsletter Marketing 118

Bannersnack

DECEMBER 7, 2021

10 minutes read With 2022 fast approaching, we wanted to offer businesses a glimpse into what consumers expect in the year to come. consumer shoppers about their purchasing habits. The post Survey: 10 Consumer Trends to Keep an Eye on in 2022 appeared first on Creatopy Blog. So we went directly to the source.

Customer Surveys 98

Customer Surveys Trends Social Media Mobile Marketing 98

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's dive in.

Spending 71

Spending Trends Marketing & Strategy Cross-Selling 71

Conductor

SEPTEMBER 21, 2020

In the year of the “new normal,” I’ve started to attribute all search trends to just two factors: COVID and TikTok. When looking at trends, many factors need to be considered in order to establish a correlation. With all that said, I’ll dive into COVID trends and save my TikTok theories for another day. COVID related trend?

Trends 64

Trends Marketing AI Correlation SEO 64

Matchcraft

NOVEMBER 17, 2021

Understanding this season’s trends and obstacles will help you get a head start on making your marketing strategy effective. Are you and your advertisers ready for the challenges that this holiday season will bring? Read what eMarketer’s Insider Intelligence Report has to say to learn how to set your advertisers up for a happy holiday!

Spending 98

Spending Trends Advertisements Advertising 98

Martech Advisor

JANUARY 29, 2020

In this article, Kelly Dotson, Chief marketing Officer, Numerator to discusses how misleading consumer insight data affects brands in a negative way. The way CPG brands approach ever-evolving consumer trends and buying patterns must change. For years, consumer buying behaviors evolved at a relatively predictable pace.

Trends 56

Trends POS Distribution Barriers 56

Heinz Marketing

DECEMBER 18, 2019

In terms of business, we are entering a new year that will consist of new opportunities and trends, and it is pivotal to understand what’s coming in order to be successful. . Let’s take a look at GlobalWebIndex ’s predicted consumer trends for 2020 in an attempt to prepare us for the year ahead. Can I speak to a human please?”

Trends 64

Trends Correlation Communities Interactive Marketing 64

ClickZ

JUNE 20, 2020

30-second summary: COVID-19 and world recession eclipse the UK consumer sentiment as McKinsey & Company track a 46% growth in pessimism about their economic recovery. Pessimism continues to eclipse UK consumers. Consumer behavior is a mosaic that has continued to shape up a new abstract in recent months.

SEO 100

SEO Marketing Budget Trends Marketing & Strategy 100

Content Standard

NOVEMBER 19, 2020

Social distancing means no more packed stores, offices remain largely abandoned, and for many reasons, consumers are wary of hitting the mall. And if not, how can you ensure your content capitalizes on these changing consumer trends? Here are a few trends consumers are spurring at the moment: Direct-to-consumer purchasing.

Marketing & Strategy 66

Marketing & Strategy Trends Marketing Strategy Planning 66

Porch Group Media

DECEMBER 30, 2019

The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020. Consumer travel needs, behaviors and wants continue to evolve, whether travelling for business or pleasure. 51% of US travelers said that once they decided to go on a trip, they would spend less than one week conducting research. Facebook IQ) .

Stats 72

Stats Trends Statistics Consulting 72

Outbrain

SEPTEMBER 15, 2022

These are just some of the recent consumer trends seen online, and as we approach the holiday season, these are exactly the kinds of insights that marketers need. The Best Campaigns are Based on Consumer Trends. 2022 Holiday Marketing Trends, and How to Respond. Get them in our free guide. Free Guide.

Trends 26

Trends Marketing Budget Paid Search Agency CTR 26

Rain: The Growth Agency

AUGUST 16, 2022

By Nora Cortez, Director of Media Planning and Robin Cohen, EVP Integrated Media Investment and Planning OTT and streaming video consumption continues to grow as consumers across age groups shift their video viewing habits. Early Growth Spurred by Young Consumers In the early days of OTT, younger consumers were the first to sign on.

Media 52

Media Trends Media Plans Video Marketing 52

Webbiquity

OCTOBER 31, 2023

The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing. It’s also popular with consumers. And email consumers are more loyal. It’s well worth downloading the full report. Here are seven key findings from the research.

SMS 297

SMS Advertising Benchmark Email Marketing eCommerce 297

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Google Trends Pretty much everything online runs through Google at some point.

Trends 276

Trends Marketing AI Lead Ranking Lead Scoring 276

Marketing Insider Group

JULY 21, 2020

Keep an eye out for new trends and technologies that can streamline your marketing strategy. In fact, unless plenty of 65-plus workers buck today’s trend of staying on the job longer, millennials won’t likely even reach the 50 percent mark. A Billion New Consumers in Emerging Countries Will Tip the CPG Market Balance.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. The trend is and has been more, more, MORE and that’s not changing anytime soon. The question now is how.

Design 225

Design Trends Paid Search Agency Lead Ranking 225

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Porch Group Media

JULY 10, 2019

Generational Consumer Shopping Trends and Statistics. For some time, marketers have been adjusting their marketing tactics to appeal to this age group, those consumers who are approximately between 23-39 years old. Which channels do consumers prefer to shop on? Gen Z, Millennials, Gen X, Boomers and the Silents.

Statistics 55

Statistics Generation Trends Peer-to-peer 55

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The smartphone drastically changed consumer behavior in marketing.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. What are B2B eCommerce Marketing Tactics?

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Utilize Strategic Patience With Content Consumers The Consumption Gap (NetLine’s measurement of how long it takes for a user to consume — aka download — the asset they’ve requested) widened to 31.2

B2B 143

B2B Case Study Case Studies Content 143

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. The focus lies in catering to businesses and key decision-makers rather than individual consumers. Relationship building and lead generation.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Changing consumer behavior: As people become more dependent on technology, consumer behavior and expectations are expected to shift. Effective content marketing is tailored to consumers. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

APRIL 5, 2023

So you can expect the end consumer to be wary of brands that are overly-reliant on AI-generated content. AI-driven content is becoming increasingly prevalent, making it difficult for consumers to tell the difference between what is genuine and what’s automated. This aptitude may very well go the way of cursive writing.

Marketing AI 340

Marketing AI Lead Ranking Lead Scoring Copyright 340

NuSpark Consulting

AUGUST 8, 2023

Predictive Analysis : AI’s predictive capabilities enable advertisers to anticipate trends and align ad designs accordingly. Predictive Analysis Anticipating Trends : AI has the ability to sift through large amounts of data to predict upcoming trends. This proactive approach ensures relevance and boosts engagement.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Convince & Convert

APRIL 12, 2024

55% of consumers discover brands for the first time on social media, according to Sprout Social. It’s no surprise that consumers go to social media first to search and discover new brands to follow. jumping on the latest TikTok trend), how is it important within industry trends (what is the trend exactly?)

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

APRIL 19, 2024

Here’s how consumer sentiment and behavior may evolve within a local market and the corresponding adjustments brands can make. Cultural shifts , such as changes in demographics or societal norms, can alter consumer preferences within a local community. For example, during downturns, consumers often prioritize value and practicality.

Advertisements 113

Advertisements Advertising Allocation Planning 113

Heinz Marketing

DECEMBER 26, 2023

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Surveys both online and offline, provide quantitative data and statistical insights into consumer preferences.

Business 114

Business Analysis Work Management Forecasting 114

Brandwatch Marketing

OCTOBER 31, 2018

We looked at the social media conversation on transportation trends.

Trends 49

Trends Social Media Conversion Media 49

Martech

APRIL 19, 2024

In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. What are the top loyalty trends in industries such as retail, fuel, travel, and others?

Loyalty 95

Loyalty Webinar Metrics Trends Consulting 95

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Ranking 90

SmartBrief - Marketing

MARCH 17, 2024

With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways. By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Consumers tend to have a more negative perception of pharma, in particular.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Martech

APRIL 8, 2024

Can you explain how you have used these techniques to identify trends or make predictions in previous projects? Have you applied predictive analytics techniques to forecast future trends or customer behavior? Context) In addition to your other context, you lead business analytics for a large consumer electronics company.

Business 97

Business Best Practices Marketing AI Forecasting 97

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123