Biznology
APRIL 21, 2017
I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. Indeed, everywhere I went, I was able to connect conference talks with my work. But there were three “Aha!”
Marketing Craftmanship
JULY 1, 2013
Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.
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Biznology
JUNE 8, 2018
The problem with the earlier SEO theory is it presents SEO as a shortcut to traffic. In the book I said you should be the Wikipedia of your most important topics. I had the chance to meet up with MarketMuse co-founder Jeff Coyle at a recent conference. But there’s no shortcut to gaining authority on a topic.
Outreach
MAY 24, 2019
The idea is to use a computer model that is trained on public datasets such as Wikipedia, and then use the knowledge learned to quickly learn to classify the email sentiment in the sales communication. Q: What did the HPML crowd think of the paper and presentation? Yong: It was well-received!
Martech Advisor
JANUARY 23, 2020
Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.” Don’t be afraid to tweak the message slightly and relaunch when the opportunity presents itself.
Contently
APRIL 12, 2018
Being prepared doesn’t mean scanning a Wikipedia page a few minutes before the interview. ” Even lower-profile subjects will have some sort of online presence—perhaps a presentation they’ve uploaded to YouTube or an article they’ve written. . How do you know when you’ve done enough research?
Customer Experience Matrix
APRIL 15, 2014
As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework.
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