Outgrow

JUNE 20, 2022

About our guest: From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot , holding a proven track record of assisting SaaS businesses of all sizes. Saksham Sharda: Hi, everyone. Thanks for joining us, Kieran.

Paid Content 52

Paid Content Communities Work Management Product 52

Hubspot

MAY 15, 2018

When you’re done reading, you’ll have all the inspiration and tactical advice you need to tackle a SWOT analysis for yourself. Maybe you’re hoping your YouTube video gets 10,000 views, and increases sales by 10%. In comparison, Samsung sold their smartphones for $500 less. What is a SWOT analysis?

SWOT 101

SWOT Analysis Template Business 101

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 64% of marketers invest in SEO strategies and tactics. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. 26% of adults are almost always online. Optinmonster.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

SEPTEMBER 18, 2019

Since this was a small survey, you shouldn't drastically pivot your social media tactics just yet. To give you some further guidance, here's a quick comparison of where branded content stands on each major Story platform. Before you start a whole new marketing strategy around Facebook Stories, pause for a minute.

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78

Hubspot

JULY 17, 2013

It provides very little context and minimal return in comparison to the more personalized methods synonymous with inbound marketing. or better, yet creating your own online videos and amping up your YouTube presence. Email Blasts to Purchased Lists. Keep in mind that Millennials grew up with caller ID.

Advertising Agencies 28

Advertising Agencies Tactics PPC CAN-SPAM 28

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. YouTube subscribers, video views and channel views. Super Bowl XLV is over. The Green Bay Packers won. Another singer blew the lyrics to the American anthem. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. YouTube subscribers, video views and channel views. Super Bowl XLV is over. The Green Bay Packers won. Another singer blew the lyrics to the American anthem. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

OCTOBER 9, 2014

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. YouTube Ads.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

NOVEMBER 18, 2020

YouTube Audience Manager – This is an excellent way to create sequential retargeted ad campaigns for specific audiences. The first step is to link your YouTube channel with your Google Ads account. They are popular for B2B landing pages in particular because of the subject-matter complexity in comparison to ecommerce.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Single Grain

OCTOBER 12, 2023

These days, you can watch a podcast on YouTube or access the audio on Spotify. You can connect a custom domain to a platform like HubSpot to build a landing page in an afternoon. Takeaways: If you’re already hosting an event, record it and post the video to YouTube. As of 2023, there are 464.7 Take Lofi Girl as an example.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article. Salesforce.

Enterprise Management 270

Enterprise Management Paid Search Agency Examples Advertising Agencies 270

Single Grain

MARCH 9, 2021

Vendor comparison. Product comparison. Step 6: Publish your webinar on YouTube. Make sure to add closed captions to make it easier for YouTube to understand your video’s context. For example, HubSpot audits and updates its blogs regularly. White papers. How-to guides. Consideration Stage. Live videos. Case studies.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Huptech Web

MARCH 7, 2024

Enhanced Brand Awareness and Visibility A content marketing strategy exposes one’s brand more times by delivering valuable and engaging content to the target audience several times in comparison with most other competitive companies. Instagram, Pinterest, YouTube, blogs) bring the most engagement and conversions.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 52

SmartBug Media

SEPTEMBER 23, 2020

21 Kick-Ass Social Commerce Tactics to Sell More Today. Creating a World-Class Business YouTube Channel (and actually generate leads). From working at an agency, I see so many clients who under utilize their YouTube pages. Comparisons. Here’s our top sessions and their corresponding highlights. Zach Basner, Impact.

Lead Generation 105

Lead Generation Generation Leads Lead 105

Scoop.it

JULY 28, 2022

Search Engine Optimization (SEO) is the practice of using keywords, keyword phrases, and other marketing tactics to improve your rankings on search engines. It has great features, including popular search engine monitoring, local rank tracking, daily rank tracking, and data comparison, among others. Why do you need to balance your SEO?

SEO 107

SEO Lead Scoring Lead Ranking Content 107

Hubspot

JULY 15, 2020

Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. As a marketer, you likely already know how effective the combination of video and marketing tactics can be. Sounds great, right? How to Launch a Successful In-Stream Ad.

Paid Content 101

Paid Content Ads Youtube Barriers 101

Martech Advisor

JANUARY 28, 2020

They can be used to draw comparisons, provide an overview, show trends, explain processes and workflows, etc. HubSpot has nailed its B2B content strategy by creating content for each stage of the funnel. HubSpot Has Created Content for All Stages of the Funnel. If you run a podcast, upload it on YouTube as well.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

SendX

SEPTEMBER 9, 2018

Whether it be Google Search, YouTube, websites or other apps, you can literally reach your users in multiple places and capture their attention, allowing you to truly be omnipresent. These allow you be out there on YouTube. You can also display your video ad by targeting your competitors on YouTube. Google Video Ads.

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Webbiquity

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Huptech Web

SEPTEMBER 8, 2023

Key Focus Points within an Inbound Marketing Funnel 10 Winning Tactics for Strengthening Your D2C Marketing Strategy Wrapping Up FAQs Introduction Did you know that Dollar Shave Club , a company offering razors and grooming products, gained fame through a viral YouTube video? million views within the first three months.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Webbiquity

JANUARY 19, 2012

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle.

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Webbiquity

OCTOBER 5, 2010

Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Twitter Facts, Figures & Stats.

Twitter 100

Twitter Stats Tools Tips 100

SnapApp

APRIL 13, 2017

In an article from the DemandGen Report , Brian Anderson listed out 3 key reasons why B2B marketers need to apply B2C tactics for better engagement and personalization: . Multinational software company Citrix took product comparison content to a whole new level with their “GoToMeeting MVPs” campaign. . .

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

JULY 24, 2017

In an article from the DemandGen Report , Brian Anderson listed out 3 key reasons why B2B marketers need to apply B2C tactics for better engagement and personalization: . Multinational software company Citrix took product comparison content to a whole new level with their “GoToMeeting MVPs” campaign. . . HubSpot ROI Calculator.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Single Grain

NOVEMBER 3, 2020

In this article, we’ll show you step-by-step how to create your own killer SaaS content marketing strategy, including all the tactics, methods, and tools you’ll need. For example, HubSpot has a private Facebook group with over 17,000 members. Dive Deeper: 12 High-Performing Facebook Group Engagement Tactics. C) PPC Ads.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98

Single Grain

JANUARY 29, 2020

This means there’s plenty of room for your SaaS business to rank at the top of the search results if you invest in content marketing as a tactic to boost your SEO. Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Single Grain

NOVEMBER 16, 2023

In this article, we’ll walk you through the 6 steps required to create your own successful SaaS content strategy, including all the tactics, methods and tools you’ll need. post videos to their own YouTube channel) to get maximum outreach.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

APRIL 19, 2017

I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons. Digital Agency Day , hosted by HubSpot and Unbounce.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Webbiquity

FEBRUARY 23, 2012

Google Plus Tips, Tactics and How-To Guides. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog.

Google 100

Google Tactics Tips Best Practices 100

Single Grain

AUGUST 4, 2020

This tactic is heavily connected with customer retention and cannot be overlooked. By looking into our own data, we did a comparison analysis of 17,000 trial accounts. Video/YouTube: One of the most widespread methods of content delivery is video because this format makes it easy to pass on knowledge quickly and effectively.

Conversion Rate 116

Conversion Rate Education Conversion Enterprise Management 116

Webbiquity

SEPTEMBER 8, 2010

Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. In terms of bandwidth use, YouTube takes the single biggest share at 10%, followed by Facebook at 4.5% More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

OCTOBER 16, 2019

Keurig's website takes advantage of informational marketing by providing specs and comparison details for their brewers, as well as information about their products, like the now infamous K-Cup. HubSpot's infographic. ; ; ; ; ; View this post on Instagram. ; ; ; ; ; ; ; ; ; Your customers have spoken: maybe don't text them.

Hubspot 72

Hubspot Marketing & Strategy Education Comparison 72

SnapApp

JULY 7, 2017

Our Health Insurance Network Comparison tool is a cool way for people to see the size of doctor network for an Obamacare plan within their area. A terrific example of this is the interactive online assessment that LostGolfBalls.com created and documented for the HubSpot Blog. Are you ready to get interactive? There you have it.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convert

OCTOBER 25, 2022

According to recent data, nearly 5 billion videos are watched on YouTube every single day. And don’t presume that your visitors know it already, on the contrary, they will often be doing comparison shopping. That’s 2 videos per user per day. Your communications and chatbots can also be action-based.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Online Marketing Institute

MARCH 30, 2011

Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. On Facebook, Zarrella says, the effect is even more pronounced: Facebook participation on weekdays is infinitesimal in comparison. (He News organization should pay attention, too.

Social Media 40

Social Media De-duping Webinar Metrics Clickthrough 40

Single Grain

MARCH 4, 2020

The major social media platforms where your business should have a presence are Facebook, YouTube, Twitter, Pinterest, LinkedIn, Snapchat and Instagram. Dive Deeper: Paid Content Promotion: A Comparison of the Different Platforms. One great example of a brand using the URL to promote its product is HubSpot.

Paid Content 66

Paid Content Social Media Social Marketing Media 66

Hubspot

MARCH 3, 2020

In this blog post, we're going to mark the beginning of a new decade by venturing back in time to 2010 and showing you ten-year comparisons of six of the oldest and most popular social media platforms. In fact, my optimized LinkedIn profile even led my HubSpot manager to find and reach out to me for an interview.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101