Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Apart from case studies, other methods like discussion forums, product comparisons, and surveys also work well to build trust.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

Anyword

JULY 12, 2021

AdEspresso , a subsidiary of Hootsuite, specializes in testing and optimization for ads on numerous platforms including Google Ads, Instagram, and Facebook, and is used by notable companies like Hubspot and Microsoft. The rule builder enables AND/OR operators, custom metrics, timeframes, and testing, as well as rank-based comparisons.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Optinmonster

DECEMBER 28, 2023

Let’s see how social media fares in comparison. According to HubSpot’s 2023 Social Media Trends Report , here’s the ROI each social media platform offers: Instagram: 25% Facebook: 23% YouTube: 14% TikTok: 12% LinkedIn: 11% Twitter: 6% Clearly, social media marketing offers so much more than email in terms of ROI.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Scoop.it

DECEMBER 28, 2023

Take a look at how they did it in the Asana vs. Monday.com comparison article below. The content is distributed on social channels like YouTube, Facebook, and Instagram. This is what brands like HubSpot regularly do. The best way to do this is to produce highly focused content that caters to a small segment of your audience.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

JANUARY 29, 2020

They want to know what different kinds of software is out there, read reviews, and look up comparisons. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. For example, HubSpot CRM allows users to create ads right through the portal. 43% of customers buy something they've seen on a YouTube ad.

Keywords 98

Keywords Paid Search Agency Google Ads 98

Hubspot

MARCH 18, 2020

how you’ll share your progress growth over time through a report — typically, either in the form of a snapshot or a comparison of stats in a given time period). The Clicks report displays how many clicks you get on your social posts published through HubSpot. HubSpot Social Media Software. Progress growth (i.e. Tweet Deck.

Social Media 100

Social Media Analytics Media Work Management 100

Vidyard

JANUARY 18, 2021

According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. And guess what—responses were down by 30% in comparison to the same benchmark. Get Personal, Get Noticed.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

TrustRadius Marketing

APRIL 23, 2021

In comparison, outbound marketing is a much more classic “sell to the customer” approach. A youtube video might go over all the information of the product. Adblockers on websites, fast-forwarding through commercials, and skip options on youtube videos are all examples of workarounds. for more information about no-cost options.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

APRIL 22, 2020

According to Think with Google , 85% of teenagers within Gen Z use YouTube to regularly find content while 80% of Gen Z says YouTube videos have successfully taught them about something. To learn more about how to cater your campaigns to Gen Z as compared to millennials , check out this comparison piece.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Stevens & Tate

MARCH 22, 2021

There are many reasons why you should consider implementing HubSpot, from the many features available to the customization options. This is because HubSpot lets you connect social media accounts, thereby allowing you to access your social media pages from one centralized location. How to Connect Social Media Accounts On HubSpot.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Moz

SEPTEMBER 3, 2020

Awards versus popularity, again, it's already been done in a number of places that do comparisons of here's the ones that had the highest box office versus here's the ones that won certain types of awards. So that's already been done. Well, okay, so that's not particularly unique. What about critics versus audiences? Hang on a tick.

Sample 76

Sample Best Practices Content Correlation 76

Anyword

SEPTEMBER 29, 2021

It provides mathematical functions based on customized expressions while permitting real-time data analysis and cross-survey comparisons. This extensive selection includes Amazon SNS, Salesforce, Twitter, YouTube, and Facebook Connect. Their platform has many advantages. Email Marketing.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Vidyard

JANUARY 18, 2021

Get Personal, Get Noticed According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. And guess what—responses were down by 30% in comparison to the same benchmark.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

Hubspot

FEBRUARY 20, 2017

1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. Here’s a comparison of how Yahoo!

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Hubspot

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Field Marketing. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

OCTOBER 6, 2016

For example, the credit card space is increasingly competitive with a lot of free comparison tools out there. HubSpot's Website Grader will point out some quick wins and areas that need further development. Find out what new questions and concerns they have. They're always on the lookout for posts or new content for their sites.

SEO 72

SEO Tagging Blogger Keywords 72

Whale Pages

APRIL 28, 2020

“BEST OF” LISTS OR COMPARISON SITES. One of the most popular forms of SaaS affiliate content is “best of” roundup posts or comparison content. In our next video, we’re going to talk about getting YouTube affiliates and partners. Convert Kit ?? MailChimp ?? Let’s go through each one below. .

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

Hubspot

MARCH 29, 2019

Image Credit: YouTube. Sure, sticking your popcorn in the freezer is convenient (I guess), but that benefit pales in comparison to enjoying a better-tasting popcorn, and it diluted Pillsbury's brand equity. Brand Dilution Examples. Pillsbury's Frozen Microwave Popcorn (Closely Related Brand Extension). Image Credit : Pinterest.

Branding 76

Branding Brand Identity Comparison Trust Marketing 76

Porch Group Media

MAY 21, 2019

YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube. 80% of buyers used their mobiles inside a store for product reviews, price comparison and alternative options and other store locations. Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Hubspot

APRIL 24, 2018

The following 15 solutions can help you make video magic -- whether your video is meant for Instagram, YouTube, or a similar channel where you audience is hungry for content. Then, just add proper lighting, manipulate the speed of the video, and share your final product directly on Facebook, Twitter, or YouTube. Hyperlapse.

Budget Programs 101

Budget Programs Video Marketing Best Practices Marketing AI 101

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values. It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

MARCH 11, 2019

It's better to be ahead of the curve than behind.” — Andrew Delaney, Social Media Marketing Manager at HubSpot. Youtube : Millennials, closely followed by Generation Z, make up the largest portion of the 1.9 You might choose to earn a certificate from a company — such as HubSpot's social media certification. billion users.

Social Media 69

Social Media Social Marketing Work Management Media 69

Outgrow

JUNE 20, 2022

About our guest: From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot , holding a proven track record of assisting SaaS businesses of all sizes. That was Kieran Flanagan, SVP of marketing at HubSpot.

Paid Content 52

Paid Content Communities Work Management Product 52

Hubspot

FEBRUARY 3, 2020

62% of Gen Z checks Instagram, while 60% visit YouTube, daily. To learn more about what makes Gen Z so different from its previous generation, check out this comparison on millennials versus Gen Z. Gen Z logs on to social media for roughly two hours and 55 minutes each day. This is almost an hour longer than the average millennial.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Hubspot

MARCH 11, 2019

Image Credit: YouTube. Sure, sticking your popcorn in the freezer is convenient (I guess), but that benefit pales in comparison to enjoying a better-tasting popcorn. Pillsbury's Frozen Microwave Popcorn (The Worst). Samsonite's Outerwear (The Worst). Image Credit: Property Room.

Branding 93

Branding Brand Identity Act-On Paid Search Agency 93

Hubspot

SEPTEMBER 14, 2018

At HubSpot, we'd prefer to publish a few exceptional pieces of content per day, rather than laboring away to produce hundreds of barely average pieces. We would recommend spending money on sites like Skillshare , or even investing time in YouTube tutorials about photography and editing basics.

Work Management 75

Work Management Advertising Agencies Mobile Advertising Course 75

Optinmonster

FEBRUARY 27, 2024

The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. YouTube Marketers don’t usually think of YouTube as a growth hacking tool because of its perception as the most popular video streaming website. Its paid plans start at $129.95

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Valasys

MARCH 5, 2020

Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Contact us to evolve your overall marketing game & for excellent pipeline management to make more quality leads fall in your favor. Wrapping Things Up. The post 6 Tips to Evolve Your Content Strategy in 2020 appeared first on Valasys Media.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

SnapApp

JULY 11, 2017

Research conducted by HubSpot made it clear that salespeople are no dummies. Buyers are posting pictures of their purchases, YouTube videos of themselves opening products, Jing tutorials of themselves using software. . This is the comparison step. In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years.

Buy 70

Buy Process B2B Peer-to-peer 70

Hubspot

MAY 15, 2018

Maybe you’re hoping your YouTube video gets 10,000 views, and increases sales by 10%. In comparison, Samsung sold their smartphones for $500 less. What are some opportunities for your social media strategy you hope, but don’t necessarily expect, to reach? And yet, 92% of the profits in the smartphone category for 2016 went to Apple.

SWOT 101

SWOT Analysis Template Business 101

Marketing Insider Group

SEPTEMBER 14, 2020

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Pew Research Center ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. YouTube subscribers, video views and channel views. Super Bowl XLV is over. The Green Bay Packers won. Another singer blew the lyrics to the American anthem. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. YouTube subscribers, video views and channel views. Super Bowl XLV is over. The Green Bay Packers won. Another singer blew the lyrics to the American anthem. And so what?

Social Media 28

Social Media Paid Search Agency Ads Media 28

Mailmunch

APRIL 6, 2021

For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate was around 15% or nearly 1/3 rd of the 2020 boom. Try and share some of these videos on YouTube and Dailymotion with a return link to your Shopify store ! Of several major entities, HubSpot , JustFab and The Guardian online are great examples.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Optinmonster

APRIL 22, 2024

If you want to save time, you can use one of the customer persona templates from sites such as DigitalMarketer or HubSpot. For example, HubSpot reports that leads generated from inbound channels are more likely to convert and 67% less expensive to acquire in comparison to outbound marketing channels.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Hubspot

SEPTEMBER 18, 2019

To give you some further guidance, here's a quick comparison of where branded content stands on each major Story platform. It's filled with bright colors, interactives, and images of Brent Rivera , a YouTuber who Gen-Z or millennial users might watch or recognize.

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78