Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

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Youtube Template Viral Marketing Video Marketing 101

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. YouTube Advertising. Audio Advertising. “In

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Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

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Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

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Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas.

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Youtube Advertising Channels Video Marketing Word of Mouth 76

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. IAB reported that more than a third (+35%) of advertisers are adjusting their tactics to CTV and OTT device targeting. New to YouTube advertising? Why YouTube? Source: HubSpot.

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Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. IAB reported that more than a third (+35%) of advertisers are adjusting their tactics to CTV and OTT device targeting. New to YouTube advertising? Why YouTube? Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Top Rank Marketing

DECEMBER 1, 2023

31 percent of chief marketing officers have indicated that they plan to increase investment in influencer marketing over the next 12 months in order to boost customer attention, with 35 percent pointing to sponsoring or organizing live events, and the same amount looking to spend more in social commerce — some of the findings included in newly-published (..)

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Marketing Insider Group

MAY 18, 2021

Choose employees that reflect your values and audience segments and experiment with unique tactics. HubSpot, for example, has a dedicated page called HubSpot Life where they share user-generated content on their team members: Instagram. Look how Salesforce centers both their own team members and guests in their YouTube channel.

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Hubspot

JANUARY 6, 2020

But, even if other brands are reaching ROI and awareness goals with their unique tactics, you might still have trouble brainstorming or creating an interesting plan for your 2020 campaigns. To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019.

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Hubspot

APRIL 20, 2020

Let's take a look at the favorites of HubSpot content marketers. I teared up out of a sheer sense of, 'Oh my God, I think like that, too' — what more could you want out of a marketing campaign?" — Caroline Forsey, Editor of HubSpot's Marketing Blog. What are some of the tactics your favorite campaign used? October 28, 2019.

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Hubspot

NOVEMBER 9, 2018

Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you're relying on a simple freeze-frame to tell viewers what it's about. How to Make a YouTube Thumbnail. Visit a free online YouTube thumbnail maker.

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Hubspot

APRIL 4, 2019

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. 5 Strategies for Growing Your YouTube Subscribers.

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Youtube Marketing & Strategy Word of Mouth Click Rate 78

Belkins

FEBRUARY 21, 2021

No matter whether you prefer Hubspot or other platforms, automation should become your primary lead generator aiming to facilitate your email marketing skills, beat the competitors , and nurture your potential clients. Use wise marketing tactics to produce solutions based on the pain points that are crucial for your audience.

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ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 56% of marketers consider blogging to be effective ( Hubspot ). Titles with a wordcount between 6 and 13 words get the most traffic ( Hubspot ). Out of the 1.9

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Hubspot

JANUARY 17, 2018

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. What YouTube’s New Partner Program Requirements Mean for Marketers. Changes to the YouTube Partner Program.

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Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 HubSpot Sales 4.10 Follow on YouTube and get fueled up for a better life in sales. Let’s dive in, shall we?

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Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Onalytica B2B

SEPTEMBER 22, 2017

He also hosts a popular marketing YouTube channel at www.youtube.com/fanaticsmedia. Artificial intelligence – AI will be added to nearly every marketing tool, tactic and campaign. Several YouTubers like HellthyJunkfood and Philip DeFranco. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

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The Marketing Blender

MARCH 22, 2024

They often listen to podcasts or YouTube videos. For more advanced businesses, the path forward is setting up a CRM such as Sharpspring or HubSpot. With your B2B digital marketing, identify the metrics that actually matter for each tactic. Select the ones that your target audience frequently uses.

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Vidyard

APRIL 21, 2020

Global organizations, including Ceridian , HubSpot , and Zycus , have turned to video to power marketing campaigns, accelerate sales deals, support customer communications, and disseminate vital company information quickly and securely. “To HubSpot: Drives Global Sales Performance by Embracing Personal Video .

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Vidyard

OCTOBER 7, 2019

HubSpot Academy. HubSpot is an undisputed leader in the marketing world. Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. YouTube Creator Academy. You know YouTube’s important. Who better to learn video marketing from? Fast Forward.

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Resources Video Marketing Advertising Agencies Paid Search Agency 99

Envy

NOVEMBER 18, 2019

BrightTalk Has the Best Integration with HubSpot. Better insight into the interests, demographics, and concerns of your audience enables you to fine-tune the rest of your marketing tactics. BrightTalk is Like YouTube for IT Professionals. Read on to find out why. A successful webinar can never stand alone.

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Vidyard

APRIL 21, 2020

Global organizations, including Ceridian , HubSpot , and Zycus , have turned to video to power marketing campaigns, accelerate sales deals, support customer communications, and disseminate vital company information quickly and securely. “To Today, the HubSpot team relies extensively on video to power their entire business.

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Hubspot

JUNE 3, 2020

Note that you should only use this tactic if you have comments enabled on your blog posts. You've probably noticed the pattern with the tactics I've listed above. Have you ever been watching a video on YouTube, and then noticed a video in the recommendations on the side that you want to watch? Provide links to another blog post.

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Metadata

JANUARY 31, 2024

Here are a few pre- and post-event tactics you can steal to do just that, including some pretty nitty ones that take advantage of the latest in artificial intelligence. It’d be like HubSpot hosting INBOUND only to follow it up with one about outbound strategies. See the problem?

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Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. HubSpot is one such brand. Their goal is to build a community where they can engage with entrepreneurs and possible HubSpot customers through their podcasts by providing highly relevant business content. YouTube – Ahrefs . A podcast is a great way to generate demand for your business.

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Navigate the Channel

JANUARY 8, 2024

What are the reliable tactics that deliver? Part of the beauty of using video for marketing are the diverse content types, from short-form content like TikTok videos and Instagram Stories to longer, in-depth videos on platforms such as YouTube. What’s working? Chamber of Commerce.

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Biznology

DECEMBER 31, 2018

This is especially apt for YouTube webinars, many of which seem to be billboarded with a random screen grab from the middle of a demo. While snackable content is a proven tactic in the competition for attention, six-second storytelling may be too heavy a lift for most technology products (as opposed to brands). 6-Second Video Ads.

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Trends Video Marketing Enterprise Management Work Management 112

Brandpoint

JULY 22, 2019

It only makes sense that this is reflected in consumer recollection ( HubSpot ). 93% of marketers say video creation is or should be a priority for the rest of 2019 ( HubSpot ). 93% of marketers say video creation is or should be a priority for the rest of 2019 ( HubSpot ). Industry Trends. Don’t be in that 7% of laggers.

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Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A

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Hubspot

OCTOBER 29, 2019

For example, HubSpot offers an email marketing tool , free pop-up forms , and a free online form builder to help build an email list. With algorithms changing every day, search engine optimization (SEO) is one of the best tactics to build your online presence. One tactic many companies use to build a brand is to personify their brand.

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Vidyard

OCTOBER 7, 2019

HubSpot Academy HubSpot is an undisputed leader in the marketing world. Except maybe us…) Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. You know YouTube’s important. Who better to learn video marketing from?

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Resources Video Marketing Advertising Agencies Paid Search Agency 65

Navigate the Channel

JUNE 21, 2023

Some people like to include “to entertain” as a separate purpose, but think of that more as a tactic to inform or persuade and not a purpose of its own. each year, and YouTube and Instagram are both losing users.” YouTube While music and comedy abound on YouTube, it’s also a business-friendly platform for reaching 2.5

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Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. YouTube might appear like a social network as you can like/dislike videos, comment on them, and subscribe to channels. That will give you a better idea of what works on YouTube. One is shares.

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SmartBug Media

APRIL 6, 2023

These tactics won’t give you a fully polished, complete, and robust persona you can use to guide your marketing for years to come, and they shouldn’t replace traditional research techniques such as customer interviews. Use HubSpot or your marketing database software to help. Read industry blogs. What are the most popular topics?

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Buyer Personas Planning Psychographics Paid Search Agency 98

Metadata

SEPTEMBER 28, 2023

But Abdallah, my go-to lead gen tactics aren’t working My lead gen tactics aren’t working was a phrase deeply entrenched in my vocabulary at Armorblox. If you’re second-guessing your tactics, ask yourself: Which tactics aren’t working, and what are their goals? Are some of the tactics losing their luster?

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Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. Here are nine customer retention tactics to consider implementing into your content marketing strategy. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Another way to look at the customer journey is as a flywheel instead of a funnel.

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