Marketing Insider Group

MARCH 21, 2023

At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given? What Are You Willing to Give Up to Change the Way We Work?

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Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. We use stories to share information, connect with others, and create meaning in our lives. Not convinced?

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Storytelling Brand Identity Branding Paid Search Agency 222

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly.

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Marketing Insider Group

MAY 13, 2020

And you’ve probably had personal experience of learning from a story. Stories, after all, have been used to pass down information to new generations for thousands of years. Stories are effective learning tools, and smart leaders can use them to their advantage. Stories engage our sense of empathy. Quick Takeaways.

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Storytelling Activities Custom Publishing Lead Scoring 363

Convince & Convert

APRIL 12, 2024

Use tools to make your data visual to tell a story of what is good and bad Market your Marketing – Want to create impact? Find existing or create new opportunities to present social data to the larger company and/or marketing organization. Data Storytelling is Key How do you use data to educate, tell a story, and make an impact?

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Smashmouth Marketing

JUNE 1, 2022

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family.

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Marketing Insider Group

NOVEMBER 1, 2021

This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Image Source.

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Marketing Insider Group

MAY 1, 2023

52% of companies create videos to educate their audience Source: Wistia Tutorials and explainer videos are especially helpful in educating audience members about your business’s products and services. Moral of the story: your video’s audio can make a major impact on views. Video uploads have increased by 263.4% Millennials are 1.9x

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Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. If you don’t have a solid, company-wide content strategy, you’re probably not hitting your top goals as effectively as you could. We tailor our content to fit their needs like a glove. So, where do you start?

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Marketing Insider Group

DECEMBER 1, 2023

I spent 3 years researching and writing on this topic for a book, and came away in awe of the magnitude of this issue and how deeply our unconscious choices prejudice our conversations. Recording Sales Conversations A colleague of mine was working with a mega software company and their sales training vendor.

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Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. While we may think of content marketing as a modern concept, brands have been using stories to convey ideas to their audience for hundreds of years. When did content marketing start?

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Martech

APRIL 15, 2024

It began with a room upgrade because I had booked our stay through American Express. Lincoln wasn’t just our server; he was our vacation coach. He asked us what we were hoping to get out of our vacation. He then reminded us to slow down, breathe and enjoy our time at the resort. Mission accomplished.

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Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. Jennifer Warnick, the lead writer of Microsoft Story Labs at the time, put the article together. All of them passed.

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Brandpoint

SEPTEMBER 26, 2023

Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. Our team members pride themselves on forming real partnerships with their connections at different agencies around the country. Bank and UnitedHealth Group.

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Paid Search Agency Advertising Agencies Work Management Public Relations 118

Anyword

APRIL 18, 2024

“We’ve been using Anyword for just a couple of months, and it’s been quick and valuable right out of the box,” said our client. Read on for the full story. The Customer’s Challenge: Scaling Content Without Losing Their Brand’s Soul Our customer, a leading enterprise software company, needed a responsible way to scale content quickly.

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Contently

JULY 12, 2021

As a result, the way financial companies talk to the public had to change as well. For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing.

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Velocity Partners

FEBRUARY 27, 2024

Some companies are really good at it, but most are building campaigns with a half-life shorter than popcorn. The result: four fifths of all marketing leads die in most companies’ funnels. If it’s true that brands struggle to get prospects to read boring, mediocre stuff, why do so many companies continue to produce exactly this?

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Sales Management Top of Funnel Work Management Brand Identity 77

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? Here are their stories. It’s a question worth exploring. This is a unique turning point,” said CMO Gabriel Authier.

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Contently

JANUARY 22, 2021

But one thing is clear: Gen Z and millennials are changing the way that brands tell their stories and position themselves in the market. To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. That’s right.

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Storytelling Trends Ethics Content 211

Contently

SEPTEMBER 21, 2021

In our survey, it was the second-most popular content format, just behind video. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. Our research bears this out—58 percent of consumers said they were likely to take a free course created by a brand.

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Brand Identity Branding Content Storytelling 202

Martech

MARCH 8, 2024

Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? The best and most effective way to engage people in the initiative is through user stories. Borrowed from Agile methodology, a user story is a simple, three-part statement. “As Performance.

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Martech

DECEMBER 18, 2023

Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. If marketing is to be responsible for customer data, then marketing must insist that it is responsible for this wherever it exists in the company.

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Planning Marketing AI Customer Surveys Guidelines 141

Contently

SEPTEMBER 24, 2021

” Mosseri explained that people came to Instagram to be entertained by video, so it was time for the company to fully embrace that—especially considering the competition the app was facing from other social apps. The Second Era of Social: Stories. Stories made it much easier to … well, tell stories.

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Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. ” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post! You know, the person who buys the products and keeps the company in business?

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Storytelling Brand Identity Branding Word of Mouth 205

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter.

PR 98

PR Media Case Studies Vendors 98

Martech

DECEMBER 19, 2023

Everything and everyone seems to be vying for our attention. That leaves them packed with information and light on strong visuals and stories, and those are the exact elements that stick in our memories and promote recall. The combination of strong visuals and a powerful story burned that in my mind.

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Paid Search Agency Classified Ads Advertising Agencies Work Management 113

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader.

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Ad Building Brand Identity Branding Marketing & Strategy 134

Martech

APRIL 3, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. One of my primary jobs was to review all the incoming press releases from these companies.

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B2B Thought Leadership Thought Leadership Press Conference 68

Martech

OCTOBER 5, 2023

A new, free tool from independent analyst firm Real Story Group is designed to show them just that. And it’s not just always a simple ROI story like return on ad spend or our ROI of our personalization,” he said. Dig deeper: Real Story on MarTech: The new stack Why we care. That seems attractive.

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Peer-to-peer Tools Comparison Advertising Benchmark 106

Contently

AUGUST 18, 2021

Judging by our research, that’s causing a problem. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice. We found a correlation between a low agreeableness score and better-performing content, especially for stories about investing.

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Studies Brand Identity Branding Lead Scoring 197

Velocity Partners

NOVEMBER 29, 2023

But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast. It’s also cheaper and easier to market platforms and products within one narrative thrust than to tell a bunch of different stories on different fronts. Just, y’know, for instance.

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Convince & Convert

APRIL 25, 2024

Here’s a closer exploration of six profound insights that promise to redefine our navigational charts. pic.twitter.com/GoYes0RBV1 — Andy Crestodina (@crestodina) March 17, 2021 Regardless of personal opinions, we as marketers can leave our heads in the sand on quality data The 14.3% Users Don’t Hate the Gate Provactive subheader?

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Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. You want to ensure there is the opportunity to obtain plenty of information from a customer that has had a positive experience with your company. Check out our B2B case studies for more examples!

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Case Study Case Studies Studies Work Management 111

Contently

JULY 16, 2020

For many companies, especially in healthcare, covering the topic was vital. ” To gauge the immediate impact on content creation, we pulled the stories created by Contently clients across all industries and then tagged any that mentioned relevant terms like “pandemic,” “Covid,” and “quarantine.”

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Brand Identity Branding Case Studies Domain 185

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

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Brand Identity Branding FAQ Social Media 127

Martech

APRIL 15, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. Even though Stanley Black & Decker is very much a B2B company, it understands that it can generate demand on behalf of its distributors and retailers. This is something else that may differentiate us from other companies.

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Work Management eCommerce Budget Programs Marketing Management 97

Stevens & Tate

NOVEMBER 25, 2022

When vetting brands, consumers often look far deeper than the simple surface messages that portray a company. In today’s age, more than ever, customers are choosing brands based on their set of core values–a major player in a brand story–in an effort to better understand the people behind the logo.

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Brand Identity Branding Storytelling Buyer Personas 122