WebMarketCentral

MAY 18, 2007

Low-Involvement B2B Products and Services For low-cost products and services, or infrequently-purchased higher cost offerings, one frequently used method is offering discounts. It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

JULY 16, 2008

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Bribery is bad for you because you don't want your company to become known as a firm that has to pay to get coverage. It's bad for bloggers. And it's bad for readers. So what do bloggers want?

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

SEPTEMBER 22, 2009

domain to enhance your company's web presence. As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JULY 21, 2009

Second, B2B's biggest social media screw-ups by Mark Schaefer demonstrates what can happen when companies are clueless about social media, including thought not limited to Twitter. This can range from guidance and techniques (such as the posts from Reid and Mark above) to news about innovative products or services.

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

SEPTEMBER 28, 2009

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. Sites that use words and phrases like "Overview," "About Us" and "Our Services" in their h1, h2 and h3 headers are wasting an opportunity. Products," "Services," "Technology" etc.).

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

JANUARY 16, 2009

The Ladders offers MktgLadder , a service dedicated to six-figure marketing and PR positions. Finally, a relatively new service is TopJobLeads.com. I couldn't find much written about the company or CEO Rick Probstein , so if you have any experience with this company, please leave a comment below.

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

OCTOBER 20, 2009

WMC: What kinds of companies can benefit most from using this technology? I am sure you can remember a time when you heard an ad for a product or a service that you wanted to act on but couldn’t because it wasn’t convenient. If you run a service group and want people to remember to go to your website, Nabbit Ads can help with that.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

JUNE 8, 2007

Like many other hosted email services, VerticalResponse gives you easy-to-use tools for creating and executing email campaigns—pre-built HTML templates, list management and segmentation, click-through reporting, etc. I've mostly been around high technology companies. Now that's customer service.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

DECEMBER 18, 2007

Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. John Doe, a consultant with your company, provides a helpful and unbiased response. Get connected on Facebook and LinkedIn. Participate in blogs.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

APRIL 10, 2009

If your company is thinking about hiring an outside firm for search engine optimization (SEO), please read this post. If, however, you offer the type of SEO "services" described below.then in the immortal words of Obi-Wan Kenobi, you may want to go home and rethink your life. Here's the original, uncut article.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

OCTOBER 16, 2007

This week I caught up with Dale Underwood, CEO of EchoQuote , an automated lead capture web service provider. EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. What's your background?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

MARCH 3, 2009

Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. Companies seeking to improve the efficiency of their lead generation and lead management processes should first identify the gaps in their existing processes and most pressing needs before beginning a vendor evaluation process.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

NOVEMBER 3, 2008

What key weapon in the SEO arsenal do many companies overlook? based SEO consultant Brian Turner makes a compelling case for buying SEO services based on your specific needs—but most definitely not on price. When is including a meta description tag important (and when isn't it)? How does Google view search quality, from the inside?

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

NOVEMBER 9, 2009

In the late 1990s, when big companies were taking huge write-offs and even declaring bankruptcy due to failed implementations of large ERP systems, ComputerWorld stood out with its honest reporting ; most other publications continued to push bubbles-and-sunshine pieces about these systems and vendors.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. I'm going to be really blunt here: I could care less about your product, service, solution or your company." A cautionary tale for almost any company.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 9, 2007

Your landing page should have one-two paragraphs (a couple of sentences plus 3-5 bullet points is even better) of compelling, straightforward copy: this is what my product/service will do for you and why you should act now. Keep the contact form short. Don't confuse the visitor with multiple navigation options —but do provide some.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

NOVEMBER 5, 2007

mobileStorm offers products and services that help any size organization—from small businesses to Global 2000 enterprises—quickly, easily and reliably create, deliver and analyze successful email marketing, mobile marketing, voice, fax, and rss marketing campaigns. The company's on-demand tools include Stun! ,

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

AUGUST 21, 2007

Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

MAY 14, 2009

Scoping out competitors with relevant positioning Usually, clients need to take into account other companies with relevant market positioning. This is true even if a company is a startup trying to create a new category. In fact, often when I encounter company names like the one in the second example, my reaction is, “Skip it.

Brand Identity 20

Brand Identity Branding B2B Tagging 20

WebMarketCentral

JULY 23, 2007

According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 tools are marketing complex products and services which generally have long sales cycles. tools work in small to mid-sized companies. More than half of marketers embracing Web 2.0

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

SEPTEMBER 26, 2007

This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. ON24 is also the company behind Insight24.com WMC: How and when did you get started in this business?

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

JUNE 4, 2006

While the application service provider (ASP) or software-as-a-service (SaaS) model in general has never lived up to its initial hype, among consumers or business users, Salesforce.com has enjoyed impressive success with it. Here are several more examples of software vendors who don't offer (Heaven forbid!)

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

APRIL 17, 2007

I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area. WMC: Who is your ideal or typical client?

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

OCTOBER 24, 2008

Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes. Among the top reasons people join are to get recognition and to form new relationships.

Linkedin 20

Linkedin Customer Surveys Sample Blogger 20

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

JUNE 26, 2008

One of the biggest challenges for most small companies is generating buzz—getting people to talk about their products, online and off. Big brands, however, have a very different problem: keeping track of the incredible volume of content being generated relating to their company, product or service. Pricing Doesn't matter.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

JUNE 11, 2006

As KCA's web site notes, this isn't a typical agency; her group works only with b2b technology companies, and is comprised exclusively of senior IT marketing and PR professionals. KC: Small to mid-size IT products and services companies, primarily in the Minneapolis/St. WMC: How would you describe KCA's ideal or typical client?

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

JULY 30, 2009

No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Here are four examples of social media marketing RONI: Your company fails to respond to a complaint about your product or service on a social media site.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

OCTOBER 11, 2007

They aren't designed to promote your product or service directly, but rather to position your company as a thought leader. While press releases are about you —you've released a new product, or hit a milestone, or signed a new partner alliance for example—news releases are about the interests of your market.

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

SEPTEMBER 18, 2007

Scott performs two important services with this book, one tactical and one strategic. These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0 This book explodes their old view of the world. social media. And then they will write about you!”

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

OCTOBER 12, 2007

I am now ready to publicly announce the real "big thing" I've been hinting at for some time: TTLB is now part of my new company: Kithbridge, Inc. The company sounds like a bit of an indirect competitor to me (or perhaps a future employer? How can I use new media to increase visibility of my company? The occasion? Kithbridge. *

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

AUGUST 5, 2008

The next step is to monitor blogs to discover what's being written about your company, product or other specific topic of interest. If you have a modest budget (hundreds of dollars per month) for monitoring, try a service like WebClipping or CyberAlert. In addition, check out the blogrolls of the most relevant blogs you find.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

NOVEMBER 23, 2009

The creators of PeoplePond more recently also launched CompanyPond , a company profile site that improves online visibility and SEO for corporate sites. DandyID Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

FEBRUARY 5, 2007

Here's the original story: The challenge: design a direct marketing program to get the attention of C-level executives and VPs at medium to large software companies for a strategic, high-value service, specifically, outsourced supply chain management from Zomax. Lessons learned (a.k.a.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

WebMarketCentral

APRIL 29, 2008

syndrome in blogging, where every post is about ME, MY company, or MY product or service. It's perfectly acceptable to write a personal post on occasion, or selectively bring up one's product or service in highly pertinent posts. Gluttony: Avoid the "it's all about ME!"

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

AUGUST 20, 2006

The experts in professional services marketing at RainToday.com recently released a *free* report entitled " The One Piece of Advice You Can't Sell Without." Although the publication is targeted at sales people, it's well worth the read for marketing professionals as well.

RSS 20

RSS Opinions B2B Sales Marketing Report 20

WebMarketCentral

JUNE 3, 2009

Due to "short-sightedness combined with a lack decisive management" on the part of UPS, the company had to shell out big bucks to avoid sharing the spotlight with Hooters—not a brand one normally associates with either horse racing or parcel shipping. by Copyblogger Dean Rieck (is that real hair?)

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20